Angus Business Breakfast - Social Media for Business, Dec 2014

Alison Henderson
Social Media for business
www.dundeeandanguschamber.co.uk @dundeeandangus @alisonhendo

Stats
 There are over 1.2bn people on Facebook
 5,700 tweets are sent out every second
 Google+ is the second most actively used site – over 300m users
 55 million photos are uploaded each day on Instagram (avg)
 47% of US online consumers making purchase decisions based on
Pinterest recommendations
 Over 4bn hours of video watched each month on YouTube
@dundeeandangus @alisonhendo

Stats
 63,395,574 population
 54,861,245 Internet users
 36,000,000 Facebook users
 82,109,000 active mobile
subscriptions
 45% using apps on phone
 1h36m avg time per day
 85% of UK use social media
 78% Facebook
 43% Twitter
 35% Google+
 21% LinkedIn
 13% Pinterest

Why do it?
Make sales

Who uses what?
 Facebook: large audience, suited to
lots of different content. Young people
are leaving…
 Twitter: good for real-time
engagement, bite-sized headlines
 1.4bn business decision-makers
 45% of Internet users aged 65+
use Facebook
 46% of Twitter users are on daily
 Twitter and Instagram: urbanites
and younger adults

Who uses what?
 LinkedIn: the “professional” social
network for networking, job hunting,
professional information and news
 popular with the 30-49 group
 Pinterest: rapid growth, 70%
female, highly visual, very good for
traffic generation, esp for retail
 Instagram, photo & video sharing –
many large brands, interesting
integration with facebook

Who uses what?
 Google+: 1bn enabled accounts
 359 million monthly active users
 growing at 33% per annum.
 45 to 54 year old bracket increased
usage on Google+ by 56% since
2012
 YouTube: 1bn unique visitors per
month
 Owned by Google
 Second largest search engine
 Snapchat: 150million images per
day

Track successes against objectives
 Understand WHAT you are trying to do
 Be clear on WHO you are aiming to reach
 Know (& test) WHERE you will find them

Having a Plan!
 Blog Posts
 Facebook
 Twitter
 LinkedIn
 Google+
 YouTube
 Pinterest
 Instagram
Frequency

Stick to your plan!
 Make sure you are consistently engaging
 Be clear on WHEN & HOW you will post
 Share a mixture of updates (text, photos, articles, interesting
news etc)

Sharing other content
 Know where to find it:
 LinkedIn Pulse
 News Apps & websites
 Other organisations:
 DACC
 Dundee.com
 Mashable
 Business Insider/Entrepreneur magazines

 
 It’s a relatively cheap way to
engage & reach your audience
 There are plenty of options to mix
your updates and keep it
interesting
 It’s VERY accessible & easy to
get going
 It’s a massively growing industry
 Many, many people are
consuming social media several
times a day
 People DO buy on peer to peer
recommendations
Pros & Cons

 
 It will suck all of your time – if you
let it!
 You are at the mercy of a platform
which can change the rules AT
ANY TIME
 There is a trend towards paid for
content – test it but don’t ignore
 Don’t put all your eggs in one
basket
Pros & Cons

 
 Let replies, comments, questions
& interactions go unanswered for
too long
 Only post pictures of your lunch
or drunk photos – unless it’s
relevant to your business!
 Post in the middle of the night –
unless your audience is awake?
 Make silly spelling mistakes
 Get involved in grumbling,
moaning or arguments: EVER
Do’s & Don’ts

 
 Be engaging
 Post a mix of content
 Vary the times that you post
 Say thanks & acknowledge
followers
 Be visible – check in at client
locations, raise awareness of your
offline activities
 Be consistent
 Seek out new contacts after
events & meetings
Do’s & Don’ts

Angus Business Breakfast - Social Media for Business, Dec 2014

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