Apache Kafka is more than just a messaging broker. It has a rich ecosystem of different components. There are connectors for importing and exporting data, different stream processing libraries, schema registries and a lot more. This talk will show how to use it to read data from social networks such as Twitter, process them and use machine learning to analyze them. And all of it will be of course running on top of Kubernetes. This talk was given by Jakub Scholz for DoK Day Europe @ KubeCon 2022.