The document discusses key digital trends for 2012, including growth in social media, mobile devices, online video, and content curation. Some of the main points covered are that social network advertising revenue is projected to grow 42% in 2012, mobile device adoption is fostering new opportunities for digital marketers, and marketers are interested in curating content to drive outcomes. The amount of content shared on social networks was estimated to double in both 2012 and 2013.
3 reasons digital marketing executives should revisit thier social strategyBryan Rusche
A few months ago, I was Director of Marketing at a SaaS startup. Social wasn't a big part of my overall go to market strategy. Since joining Hootsuite, I dug into the latest trends and these are the three that really stuck out for me as things I didn't understand, but wish I had.
Let me know if you have questions or thoughts about anything here. I've kept it short and tight and hopefully scannable so you get value in just a few minutes. The sort of value that's a seed planted that gets you thinking about the right things.
Social media is a vital element in the B2B marketing toolbox—especially considering the need to nurture prospects over long, complex sales cycles. Learn how you can develop meaningful relationships through social media—and ultimately convert followers to loyal customers.
Digital Marketing ppt | Digital Marketing CourseAnkurSharma815
This document provides an overview of digital marketing from Easy Digi Academy. It outlines the scope of digital marketing including roles like digital marketing manager. It explains the importance of digital marketing through affordability and tracking. Key areas of digital marketing are listed as social media marketing, search engine optimization, and email marketing. Traditional marketing is compared to digital marketing. The scope of digital marketing in India is discussed in relation to increased internet usage. Finally, the document outlines basic and advanced courses offered by Easy Digi Academy on topics such as search engine optimization, social media marketing, and Google ads.
Presenter: Chris Okroy, Integrated Digital Account Director, Add3
2018 has been a roller coaster for all things Paid Social. Facebook is making news every day, Instagram is still growing, Twitter is making a comeback and Snapchat is still trying to find its feet. Add in the debate on data and how it will be used and the landscape is more complicated than ever. In the session, we will discuss how the changes to the social landscape is impacting spend on the platforms and what steps can be taken at the advertiser level to comply and excel.
The document summarizes the results of a marketing audit for Minoritypostdoc.org. It finds that the website ranks highly for general postdoctoral position searches but lower for searches specifically targeting minority positions. While the website uses Twitter, it is not active on other major social media sites. The audit recommends expanding the website's social media presence, improving SEO especially for relevant search terms, and developing new content marketing strategies.
Our presentation to be delivered at the Scottish Business Exhibition/Export Week Scotland on the 14th and 15th of November. Please see our blog for booking details - www.energise2-0.com The presentation asks whether we need a new approach to Export Support Policy in an increasingly 'connected world' and presents 10 key action points for effective use of digital and social media to support SME internationalisation.
State of Social 2018 by Buffer and Social Media WeekRUBEN LICERA
Produced by Buffer and Social Media Week, this 41-slide presentation is the data collected from more than 1,700 social media marketers.
This presentation can help us marketers, of all business sizes, on how we can maximise social media marketing for our businesses from the insights gathered from the experts of the field.
The content of the deck details 5 key areas of social media marketing:
1. Social media platforms (Which social media platforms are businesses using?).
2. Social media content and strategy (What types of content are businesses sharing? )
3. Social media advertising (How are businesses using social media ads? )
4. Social media effectiveness (How is social media helping businesses overall?)
5. About the data (A full breakdown of who took the survey).
We have published the 7th Edition of the Social Media Monitoring Tools and Services Report 2016 featuring 200 SMM technologies and services on November 15th, 2016 and replaced the old excerpts from 2015 with a new document. As a part of the report public excerpts 2016, a 62 page long document posted on the Slideshare.net (http://www.slideshare.net/lmilic/social-media-monitoring-tools-and-services-report-excerpts-2016), we have included several sample profiles from the Social Media Monitoring Tools and Service Directory 2016. I hope you’ll find it informative and useful. For more information, visit our publication page at http://ideya.eu.com/reports.html.
A social campaign is only as good as its results, and turning your data into actionable insights is the first step to a successful campaign. Where should you begin with your social data expectations? Which platforms should you get on board with and how do you wade through a sea of numbers? How do you turn those numbers into campaign pivots? What data can help you engage better and what data can tell you how well your campaign actually did?
Join us as our panelists discuss:
-Integrating a data-centric approach into your organization's campaign strategies
-Using data to initiate or revise an existing social campaign
-Staying agile with data to better engage with your audience
Socialbakers Proxxima Jan Rezab in Sao PauloJan Rezab
The document discusses new approaches to measuring social media marketing. It highlights that social media is fast-moving and new metrics are needed. It provides examples of how brands like Samsung Canada and Nestle are using social media for customer service and engagement. The document advocates establishing a measurement framework that goes beyond traditional metrics like likes and fans to also measure engagement, responses, and return on engagement. It discusses how the social media landscape is evolving and both software analytics and custom solutions are needed to help companies fully adopt social media measurement.
Key findings from Altimeter's benchmark report on social business
DOWNLOAD THE COMPLETE REPORT:
http://www.altimetergroup.com/2015/07/new-research-the-2015-state-of-social-business-priorities-shift-from-scaling-to-integrating/
Improving Prospect Engagement: Using Social Media & Interactive Tools To Buil...G3 Communications
The rules of engagement for demand generation are changing. Prospects are now more dependent on a collaborative process when they choose a solution provider. Given these new dynamics, marketers are finding greater success with tools and platforms that enable sharing of content in real-time and in convenient and easy-to-access environments. Is your company tapping into the power of community marketing to power your demand generation campaigns? Are you making it easy for your customers and prospects to share their experiences with peers?
This document discusses marketing sins commonly committed by nonprofits and how social media can help address them. It outlines five sins of nonprofit marketing: 1) lack of market research to understand audiences, 2) ignoring basic marketing principles, 3) communications not focused on consumers, 4) undervaluing content development, and 5) treating marketing as a cost rather than investment. The document then explains how social media can help nonprofits with marketing by allowing two-way communication with stakeholders and easier content distribution. It provides statistics on the reach of key social media platforms like Google, Twitter, and Facebook and argues that nonprofits need to utilize these channels for leads, sales, and engagement.
This document discusses the rise of social media and big data. It notes that everything is now shared online, creating large amounts of data. This data, called "big data," is largely social data from platforms like Facebook, YouTube, and Weibo. The document suggests that while companies are collecting this big social data, many are not effectively analyzing and using it. To fully leverage big data, companies need to measure social media return on investment more comprehensively and connect social data with other marketing data using a data management platform. This will allow them to gain insights, personalize experiences, and drive business results from their big social data.
This document is the online CV of Jon DiPietro, a digital marketing professional. It summarizes his experience helping companies evolve their digital marketing strategies through strategic and tactical services. This includes skills like SEO, PPC, social media marketing, content creation, and analytics. It provides examples of successful marketing campaigns and growth results for past clients. It concludes by inviting the reader to connect with Jon on social media and contact him directly.
2013 Digital Marketing in Canada Research ReportDigital Giants
The document summarizes the results of a survey of 340 Canadian companies about their digital marketing behaviors and strategies. It finds that while most companies have begun engaging in digital marketing, few have clear strategies or dedicate sufficient resources to it. Most lack an understanding of their target audiences and goals. The top barriers to further digital adoption are budget and staffing constraints. The document provides recommendations for developing a digital strategy, focusing on audience knowledge, building expert teams, implementing initiatives, and measuring success.
The document discusses the Designing for Digital Learners (D4DL) research group at UWE Bristol. The group conducts interdisciplinary research on technology enhanced learning using social media, mobile devices, and more. It lists six principles that guide the group's work: 1) equitable access to cultural resources is a democratic right, 2) mobile phones are new cultural resources, 3) users actively generate their own learning contexts, 4) appropriation is key to recognizing mobile devices as cultural resources, 5) significant potential for social/mobile learning in informal and professional contexts, and 6) social/mobile can design transformative learning contexts. Examples are given for several principles.
D4DL Workshop presentation at Bristol: 9th October 2013Kevin Burden
Dr. Kevin Burden presents findings from research projects across the UK showing how teachers are using iPods, iPads and other mobile devices. He argues that understanding what works well on mobile devices is not sufficient and that researchers need to work alongside teachers to construct meaningful mobile learning scenarios.
This document discusses research into using stop motion animation to teach science concepts. It presents findings from two studies. The first studied the impact of animation activities on student enjoyment and understanding at different grade levels. Results showed modeling, discussion and viewing others' work strongly supported learning. The second studied pre-service teachers creating animations. Benefits included aiding understanding and reinforcing concepts. Recommendations focused on preparation and allowing flexibility in the process. Overall, animation was found to be an engaging way to visually represent concepts and reinforce learning through its multi-stage process.
The document discusses using social networks to leverage networking and drive business. It provides an agenda covering understanding relevancy, creating a social media plan, starting today, tools to use, assessing risks, learning more, and contact information. The document includes slides on various social media metrics and demographics. It emphasizes the importance of having a social networking plan, maximizing profiles and tools on sites like LinkedIn, and starting engagement on social networks today.
This document discusses social media usage statistics and strategies for social media marketing. It notes that over 800 million people use social media globally, including many users over 30 years old. While myths exist that social media is not relevant for B2B or conversion, facts show that 41% of B2B companies using Facebook and 62% of B2C companies using Facebook have acquired new customers from it. The document provides tips for getting started with social media, including defining clear objectives, researching your brand, listening before posting, identifying influencers, creating online identities, and developing content. It also discusses measuring social media effectiveness and handling crises.
Introduction to Digital Marketing - Case Study - Social Media OptimizationSiby Kuriakose
Introduction to Digital Marketing (Interactive Marketing). Case Study in digital marketing outlines President Obama's successful use of social media marketing to garner support. Tips on effective Social Media Optimization for companies, brands and individuals.
Social Media for the Equipment Finance CompanySuzanne Henry
A presentation on how an equipment finance and leasing company may use social media and social networking for marketing and communications purposes. Findings from original grant research conducted in summer 2010 are included.
Finding Your Focus in the Social Media Maelstrom with Margaret Dawsonsemrush_webinars
The document provides 10 steps for focusing social media marketing efforts amid the large number of social media platforms and high volume of content. It recommends separating personal and professional accounts, identifying where target customers are active, knowing where competitors are focusing, using industry best practices and data to determine priorities, doing a resource check, integrating social media with overall marketing plans, setting metrics for success, following agile processes to continually improve, regularly reporting on results, and being a source of social intelligence within the organization. The goal is to help organizations focus their efforts on the most important 1-2 social networks for their goals and industry.
WSI Social Media Marketing - Learn How To Use Social Media Marketing to Grow ...Towsley Associates
http://www.WSIQualitySolutions.com WSI Quality Solutions explains how the largest social media marketing campaign in the world won with Social Media Marketing. This presentation is a breakdown of how small business can use WSI Social Media Marketing to gain exposure, generate leads, and drive sales. Learn Social Media Marketing for Small Business from this presentation. Visit www.WSIQualitySolutions.com
Social media certification lesson 1 updatedIOrangeDigital
1. The document provides guidance on developing an effective social media strategy, including explaining the importance of setting goals, understanding different social media channels, creating buyer personas, and evaluating tools.
2. It recommends establishing key performance indicators like reach, engagement, ROI, and retention to measure success and structure social media teams based on business objectives.
3. Evaluating budget needs, tools, and garnering executive support are also covered to help justify resources and build buy-in for an organizational social media plan.
"Getting Started in Social Media" covers the basic social media topics businesses need to understand to begin their venture into social media. The presentation includes Preparing for Social Media, Executing Your Plan, Choosing Social Media Channels, Participation, Measuring and includes several case studies.
This version is meant to be used for the presentation. See my other files for a more comprehensive deck covering the same topics meant to be used as a leave-behind.
Mass Transmit: Getting Started in Social MediaMass Transmit
"Getting Started in Social Media" covers the basic social media topics businesses need to understand to begin their venture into social media. The presentation includes Preparing for Social Media, Executing Your Plan, Choosing Social Media Channels, Participation, Measuring and includes several case studies.
This version is meant to be used for the presentation. See our other files for a more comprehensive deck covering the same topics meant to be used as a leave-behind.
PCAM: The New Marketing Paradigm - Moving From Push to PullBiznet Digital
The document discusses new marketing trends moving from traditional "push" marketing to "pull" or inbound marketing. It defines inbound marketing and discusses various inbound marketing tactics like search engine marketing, content marketing, and social media marketing. Search engine marketing includes both organic search engine optimization and paid search advertising. Content marketing involves creating and sharing valuable content to engage customers. Social media marketing uses online tools to build relationships and share brand information. Measurement of these inbound tactics is also covered.
This document summarizes a webcast about how institutional investors are using social media like LinkedIn in their investment process. Nearly all institutional investors use digital resources for investing, and LinkedIn is the most popular social media platform used. Investors use LinkedIn to get market updates, research industries, and find educational content. Insights from social media are influencing investment decisions, with 31% saying something they learned affected an investment recommendation. The webcast discusses best practices for asset managers to engage investors on LinkedIn through relevant content and targeted campaigns.
Now that social media is becoming a mainstream marketing and PR component we need move beyond experimenting and testing. It's time to figure out how to get social media right. Learn about using Facebook, Twitter and YouTube.
The document discusses best practices for social media strategy and engagement. It provides tips for listening to audiences, setting goals and benchmarks, finding influencers, developing content strategies, choosing appropriate platforms, and measuring engagement and return on investment. Key aspects include starting with listening, establishing share of voice against competitors, focusing on quality over quantity of content, and picking platforms where target audiences engage.
The document summarizes a webinar on using social media effectively for public relations. It discusses how social media has become an integral part of PR and marketing, providing tips on writing social media press releases and developing an effective social media PR strategy that integrates traditional and digital outreach.
This document provides an overview of New Media Strategies (NMS), a social media marketing firm. Some key details:
- NMS has been dedicated to social media since 1999 and has 90 employees across several US offices.
- They have executed over 1,500 social media campaigns across many industries like telecom, energy, politics, and healthcare.
- NMS uses approaches like digital PR, social media activation, grassroots messaging, and analytics to promote brands online.
- The document outlines best practices for organizations to effectively use social media and discusses trends like the growth of mobile and augmented reality.
The document discusses the current and future impacts of social software for the leasing and asset finance industry. It defines social software as technologies that facilitate relationships and information sharing through social graphs, APIs, privacy controls, and interoperability. The document outlines how social software has evolved from broadcast to conversation-based models and provides case studies of companies in other industries that have successfully used social media to generate recommendations, buzz, and lead generation. It concludes by suggesting signposts for how the leasing industry can get the basics of social media right and use it to identify influencers, understand their concerns, and develop authentic content to generate actions like sharing, discussing, and applying.
The document discusses getting to grips with social media in business-to-business marketing. It provides an overview of what marketing professionals think about social media, how B2B decision makers use social media, why companies adopt social media tactics, examples of what social media includes, where and how companies can use social media, and case studies of companies' social media use. It also summarizes two companies' social media capabilities and services.
How to leverage B2B social networking with standard users seattle 2010The Oren Group
1. The document discusses how social media is becoming a standard marketing tactic for B2B companies, with 87% agreeing it will be standard like email. It provides examples of how companies can leverage social media through online communities, videos, and virtual events.
2. The document also outlines Cisco's use of social media, including their Cisco Live Virtual platform which extends their conferences online with videos, presentations, blogs and networking tools.
3. The conclusion emphasizes positioning social media as a marketing standard, including it in marketing plans, continuously investing and tracking key metrics to measure engagement and ROI.
Building a PR Campaign for the Digital WorldAJ Gerritson
451 Marketing workshop presentation delivered on 2/3/2011. Presentation details the stated of today's media, digital public relations tools, steps for building an integrated campaign, and several case studies.
Building a PR Campaign for the Digital WorldAJ Gerritson
The document discusses how to build an effective public relations campaign for today's digital world. It outlines traditional PR tactics and how the landscape has changed with new social media platforms and tools. An integrated campaign is recommended that utilizes both traditional and digital/social media channels to target the right audiences and measure results.
Presentation delivered by AJ Gerritson, Social Media Strategist and Partner at 451 Marketing, to Boston University's Center for Digital Imaging Arts.
Presentation focused on helpful tips for finding jobs using social media.
www.PrThatDoesntSuck.com
There are a lot of pr agencies out there that suck. Don't get stuck with one! Watch this presentation to discover the tell-tale signs!
How to Build a Social Media Strategy... And Why!AJ Gerritson
This presentation was created to give you a basic understanding of how and why you should build a social media strategy for your organization. The information was boiled down from a much more extensive process that our agency (451 Marketing) performs for our clients over a 3-5 week engagement.
This presentation will show you exactly how to add LinkedIn buttons to your email. It is a step-by-step presentation that uses actual screenshots to demonstrate.
The document is a presentation about social media marketing given by AJ Gerritson of 451 Marketing. The presentation covers what social media is, how it influences purchasing decisions, available tools for social media marketing, how to formulate a social media strategy, and how to avoid pitfalls. 451 Marketing is an internet marketing agency focused on lead generation, social media marketing, and other digital marketing services. The presentation provides information on trends in social media usage and examples of how businesses can harness social media for marketing purposes.
Mid America Trucking Show Exhibitor List 2024 - Exhibitors DataExhibitors Data
Mid America Trucking Show 2024 offers industry professionals an ideal platform to explore the latest equipment and technology through engaging and interactive exhibit displays. Reach out to your target audience with our Mid America Trucking Show Exhibitor List 2024!
Movers near me in Dubai , Best Packers and Movers In Dubaiimranmalik114455
Movers near me in Dubai offer services to facilitate seamless relocations for individuals and businesses within and across the UAE. Finding reliable movers near you in Dubai is essential for a smooth relocation experience. Whether you're moving within the city or to another emirate, professional movers offer a range of solutions, from transport and packing to de-packing and settling in.
Dubai is home to professional moving companies known for their efficiency and reliability in handling relocations across the city and beyond. Movers near me in Dubai facilitate smooth relocations for individuals and businesses alike. Their commitment to quality service and reliability makes them indispensable partners in navigating Dubai's vibrant real estate landscape and fast-paced lifestyle.
They specialize in managing the moving process from planning and packing up through transportation to unpacking and re-packing the destination. Dubai's movers are known for their efficiency, reliability, and customer-centric approach, making them integral partners in the city's dynamic environment where relocation is common.
Many companies also provide tailored solutions for international moves, making them a valuable resource for expatriates and residents alike.
AI and Best Use Cases for Your Personal Life.pptxBrian Frerichs
THIS SLIDE PROVIDES A BRIEF OVERVIEW OF THE TOPIC AND THE KEY AREAS THAT WILL BE COVERED IN THE PRESENTATION ON HOW AI CAN BE LEVERAGED FOR PERSONAL LIFE APPLICATIONS.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions. 𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢2024 GROUNDBREAKING CEREMONY OF SK LEAVEO PLANT
➢2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢2024 CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
➢ Daewon Pharm Year End Party
➢ Giant Lantern Festival in Ha Noi with Gamuda Land
➢ Light Festival 2019 in HCMC with Phu My Hung Corp
(etc)
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
The standard operating procedure aims to align all the Digital Marketing Efforts into a single channel and help to measure the effectiveness of each department.
This SOP applies to all digital marketing activities including
• Social Media Marketing (SMM)
• Search Engine Marketing (SEM)
• Digital Ads
• Web Development
• SEO
• Email Marketing
• SMS Marketing
• Community Marketing (Whatsapp/ Viber etc.)
• Paid Marketing
• Native Marketing
• Analytics Tools
Mobile Application pentesting blog.docx.pdffortbridge4
Mobile Application Pentesting, also known as penetration testing. It is an important method for detecting and fixing security weaknesses in mobile applications. Here, cyber security specialists pretend that they are attackers while conducting tests in order to discover some possible flaws in advance of attackers taking advantage of them.
1. **Team Strength**:
- Seasoned discoverers with mineral finds of >$1Bn (silver), >42Mozs (gold), >12Blbs (copper)
- $8.75M recently raised for aggressive exploration
- 30% management ownership aligns interests
2. **High-Grade Discovery**:
- 2021 re-discovery: 75Moz at 980g/t AgEq (silver-zinc-lead)
- Objective: Prove continuity between high-grade discovery and existing gold-silver mine
- Potential for a gigantic, continuous deposit
3. **Proven Production Area**:
- Site of one of Alaska's first open-pit gold mines
- Existing 43-101 resource: ~500,000 oz AuEq, mostly indicated
4. **Carbonate Replacement Deposit (CRD) Advantages**:
- High grades, low mining costs
- Metallurgically simple, minimal environmental impact
- Strategic metals (Zn, Ga) could expedite permitting
5. **Massive Potential**:
- Two polymetallic deposits potentially linked
- Extensive mineralization corridor to be confirmed by drilling
Key Takeaway: High-grade discovery with potential for a giant, continuous CRD deposit, backed by a proven team and existing resources in a mining-friendly jurisdiction.
IRDAI's Regulatory Sandbox - Transforming Insurance Sector in IndiaEnterslice
The IRDAI Regulatory Sandbox is a groundbreaking initiative that allows insurers and innovators to test new ideas in a safe environment before rolling them out widely. This blog explores how the IRDAI Regulatory Sandbox is encouraging innovation while ensuring consumer protection in India's insurance sector.
Business Lessons From Emmanuel Katto UgandaOliviaCox14
Emmanuel Katto, a prominent businessman and former rally driver, has shared several key business lessons from his extensive career. His mantra, “always put in 110% effort,” underscores the importance of hard work and dedication in achieving success. He stresses the need for careful planning and strategic decision-making. Check out the PPT to know more.
Solution manual for canadian income taxation 20222023 25th edition by william...stanslausnzuki569
Solution manual for canadian income taxation 20222023 25th edition by william buckwold joan kitunen matthew roman.pdf
Solution manual for canadian income taxation 20222023 25th edition by william buckwold joan kitunen matthew roman.pdf
Why is Structural Engineering Critical in Disaster Preparedness and Resilienc...grouphirani24
Structural engineering forms the bedrock of resilient communities, especially in the face of natural disasters and unforeseen crises. At Hirani Group, our commitment to excellence in structural engineering services is rooted in the belief that robust infrastructure is fundamental to disaster preparedness and long-term resilience. Our team of dedicated professionals specializes in both residential and commercial structural engineering services, ensuring that every project is fortified against potential hazards and stands the test of time. In today’s unpredictable world, the role of structural engineering in disaster preparedness cannot be overstated.
Honoring and Understanding the Significance of Guru PurnimaExotic India
In the oldest beliefs, it is believed that the day marks the first transmission of the Yogic sciences from Lord Shiva (The Adi yogi or first yogi) to his disciples, the ‘Saptarishi
This case study underscores upGrad's role in reshaping education through internet-driven innovation, illustrating its commitment to empowering learners and fostering career growth in the digital age.
#Digital Transformation
#Global Reach
#Industry-Relevant Programs
India's 5 Most Promising E-Mobility Companies 2024.pdfinsightssuccess2
These Insights Success ‘India's 5 Most Promising E-Mobility Companies || 2024,’ represent just a glimpse of the vibrant Indian EV landscape. With continuous innovation and government support, India is well on its way to becoming a global leader in electric mobility.
India's 5 Most Promising E-Mobility Companies 2024.pdf
aNetworks
1. Presented by: AJ Gerritson August 25, 2009 Information Supplement to aNetworks Presentation
2. In this PowerPoint... Information About 451 Marketing Recent Social Media Statistics Key Points for Building a Strategy Resources for You
3. About Us Founded in February, 2004 Located in Boston, MA A collaboration of 16 industry veterans committed to being best-of-breed online lead generation specialists Recognized as one of the country’s top Internet marketing agencies Strong B2B focus www.451marketing.com
4. Core Strengths Lead Generation Marketing Social Media Marketing Social Media Monitoring and Response Web 2.0 Utilization and Implementation PR 2.0 (PR through Social Media) Public Relations Search Engine Optimization (SEO) SEO Leveraged Public Relations Pay-Per-Click Advertising Online Video Content Development
5. How We Have Helped Companies Our efforts increased lead-flow by 420% for a 600 attorney law firm over a six month campaign. We created and executed an online lead generation campaign for New England’s largest tax, accounting, technology consulting, and wealth management firm that produced almost $650k in new contracts within seven months. Our social media strategists have helped shorten sales cycles by engaging our clients’ prospects in conversations that are relevant to our clients’ solutions. Our team has implemented social media protocols for dozens of professional service firms. This has helped our clients build a culture of business development while alleviating many brand management concerns.
7. Google 31 billion searches every month Nearly 70% of all searches are done on Google More than 1 trillion URL’s in Google’s index You Tube More than 70 million videos on YouTube Years it Took to Reach Audience of 50 Million Radio 36 Years TV 13 Years Internet 4 Years iPod 3 Years Facebook 2 Years Internet Passing Television In June, European internet consumption reached 14.2 hours per week compared to 11.5 hours for TV.
8. How is social media influencing the purchasing decisions of your firm’s prospects?
9. In a recent study, MarketingSherpa asked 4,000 B2B decision makers how they chose a new vendor: 80% said they found the vendor; 20% said the vendor found them . 7% MarketingSherpa Business Technology Marketing Benchmark Guide 2007–2008.
10. The Rise of the Digital C-Suite: How Executives Locate and Filter Business Information . - Forbes Insight Key findings of C-Suite online behavior include: 74% of executives find the Internet to be "very valuable" in terms of helping them to find information vs. 25% of executives who find print newspapers to be "very valuable" for the same purposes. 63% of executives surveyed indicated that search engines were "very valuable" to helping them to locate business information. 70% of searches are prompted by something that an executive read online vs. 38% that were prompted by an online advertisement. 25% of executives over 50 view work-related content on business-related websites. "Generation Netscape" 35% of executives under 40 maintain a work-related blog 32% contribute to, or read, micro-feeds through sites like Twitter (more than half of those executives state that they use Twitter daily or several days a week) 40% subscribe to and read content through an RSS feed 41% of executives under the age of 50 click on the paid listings on search engine results vs. 6% of the executives over the age of 50.
11. Harnessing the Power of Newer Media Platforms for More Effective Marketing The two-year study shows dramatic growth in the use of social media as a marketing tactic. 57% of B2B marketers are now using social media channels, up from just 15% in the earlier survey from two years ago.
12. Forrester Research polled more than 1,200 business technology decision makers in North America and Europe about their social media participation throughout the buying cycle. The report stated that 77 percent of technology decision makers (who make purchasing decisions on behalf of companies) use social media for business purposes.
13.
14. Creators — 27% publish a blog, publish Web pages, create/upload video or music, or write articles and post them online. Critics — 37% post reviews of products or services, comment on someone else’s blog, or contribute to online forums. Collectors — 29% use RSS feeds, vote for Web sites online, or add tags to Web pages or photos. Joiners — 29% maintain a profile on a social networking site or visit social networking sites. Spectators — 69% read blogs, listen to podcasts, watch video from other users, or read online forums and reviews. Inactives — 23% do not participate in any social media activities for work purposes.
16. Building a Strategy Map out your goals and measure of success. (Leads? Awareness? Influence? Website rankings or traffic?) Identify where your customers are online. Listen to their conversations. Be genuine in your interactions. Be a resource. Measure success.
18. Resource for you: “ How to Avoid a Social Media Disaster; Implementing Protocols at Your Company” Download Article: http://www.451marketing.com/Free-White-Paper-Disaster.php
19. Resource for you: “ How to effectively utilize LinkedIn for lead generation” Download Webinar: http://www.451marketing.com/Free-Webinar.php
20. AJ Gerritson, Founding Partner 451 Marketing 21 School Street, 3rd Floor Boston, MA 02108 617-259-1605 [email_address] LinkedIn: http://www.linkedin.com/in/ajgerritson @ajgerritson