Digital marketing refers to marketing activities carried out online as opposed to traditional offline methods. It offers lower costs and more accurate targeting than traditional methods.
Some key digital marketing channels include search engine optimization (SEO) which improves website visibility in organic search results; search engine marketing (SEM) which uses paid search listings; and social media marketing which creates engaging content to attract users and generate electronic word of mouth. Popular social media platforms for marketing include Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+, and YouTube. Display advertising is another form of digital marketing that appears in web banners and other forms on websites.
Digital marketing refers to the marketing of product and services using the Internet and digital media.The objective of digital marketing is to promote your business or product worldwide.
in this ppt we explain about what is digital marketing and about its areas, it is really helpful for those who want to make career in digital marketing field.
Digital Marketing Proposal - Understanding Digital MarketingInfidirect
This document outlines a digital marketing plan with the goals of visibility, awareness, engagement, branding and leads generation. It discusses key stages and tactics, including establishing a website and social media presence, blogging, search engine optimization, and other channels. The implementation plan starts with an engaging website and promotes it using various online and social media tactics. Progress will be measured through metrics like traffic, engagements and customers. Measurement reports will be provided at different phases of the project.
Definition of Search Engine Marketing, Search Engine Results Pages (SERP), Pay-Per-Click (PPC), SEM Platforms, Types of SEM Keywords, SEM Targeting, SEM Account Structure, SEM Ad Auction, Ad Rank, Max CPC Bid, Quality Score, CPC
This Presentation is all about Digital marketing and all modules of digital marketing. Modules of digital marketing are SEO, SEM, Email Marketing, Video Marketing, Content Marketing, Affiliate Marketing, Social Media Marketing.
This presentation provides an overview of digital marketing fundamentals. It defines digital marketing as using digital platforms like websites, blogs, social media and mobile marketing to reach target audiences. Some key points made include:
- Digital marketing is easier, more affordable and effective than traditional marketing.
- It involves creating the right content for audiences and distributing it across appropriate digital channels and contexts.
- Popular digital marketing channels include search engine marketing and social media marketing.
- To get started, companies should create a digital marketing strategy by defining objectives, channels, audiences and content before optimizing their efforts.
Digital marketing is marketing products or services using digital technologies on the internet and mobile phones. It consists of SEO, PPC, SMM, and content writing. SEO involves optimizing websites to rank higher in organic search results. PPC is pay-per-click advertising where advertisers pay to display ads to targeted audiences. SMM uses social media as a marketing tool to increase brand exposure and customer reach. Content writing provides relevant content for websites to attract and engage target audiences. Digital marketing allows targeting the right audiences, engaging with them to motivate actions, and maximizing return on investment.
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Digital marketing is the process of building and maintaining customer relationships through online activities to generate sales. The document discusses key aspects of digital marketing including why people go online, benefits, components, search engine optimization (SEO), pay per click (PPC), social media marketing (SMM), measurement, and how digital marketing has evolved over the years. It provides definitions and discusses advantages and disadvantages of SEO, PPC, and SMM.
Google AdWords is an advertising service by Google for businesses wanting to display ads on Google and its advertising network.
The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords.
This document provides an overview of key concepts in digital marketing and search engine optimization (SEO). It defines common SEO abbreviations and terms, describes how search engines work and factors that determine search result rankings. The document also explains different SEO techniques including on-page optimization, off-page link building, white hat versus black hat approaches, and how to generate traffic through both organic and paid search engine methods. Key Google tools for SEO are also outlined.
Digital Marketing Course | Digital Marketing Tutorial For Beginners | Digital...Simplilearn
This presentation about Digital Marketing course will go through all the major methods available to market your content. This video covers the different forms of digital marketing available to you, like search engine optimization, content marketing, search engine marketing, social media marketing, affiliate marketing, native advertising, email marketing, and online PR. This video also focuses on how each of these marketing types works along with some of the popular tools that are used for Digital Marketing with the help of examples and practical demos. So, let's get started and step into the world of Digital Marketing.
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
6. Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing certifications
Who should take this Digital Marketing course?
Anyone who is looking to further his or her career in digital marketing should take this course, especially those seeking leadership positions. Any of these roles can benefit from Digital Marketing Specialist training:
1. Marketing Managers
2. Digital Marketing Specialists
3. Marketing or Sales Professionals
4. Management, Engineering, Business, or Communication Graduates
5. Entrepreneurs or Business Owners
6. Marketing Consultant
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
The widening scope of digital marketing has increased the demand for digital marketing courses. Digital Marketing Guru is a top digital marketing institute in Pune. We are a leading provider of the digital marketing courses in Pune. We, at Digital Marketing Guru, open doors for a wide array of career opportunities in the field and help you grow into digital professionals. We offer a wide range of digital marketing courses and certification programs to help you gain professional skills. Learn digital marketing strategies and enter the digital marketing world with confidence. We assist you in building the fundamental base to convert your passion into your core profession.
Digitalmarketing ppt for students referenceaman agarwal
This document outlines an SMM and SMO activity plan covering social media audit, monitoring, management, reputation management, marketing, PR, and strategy. It describes activities for Facebook, LinkedIn, Twitter, Google+, Pinterest, blogs/Q&As, digital PR, and social bookmarking. It provides a 12-month timeline focusing on brand presence in months 1-3, brand/customer engagement in months 3-6, and ROI in months 6-12.
A presentation about digital marketing overview. Points covered are Search engine optimization (SEO), Pay per click (PPC), Social Media optimization (SMO), digital marketing funnel
Social Media Marketing Slide. Social Media Marketing is probably the most successful alternative to marketing.
Marketing strategies with the highest return on investment in digital marketing.
Golden Unicon is the No.1 Digital Marketing Company in Bangalore with advanced Digital Marketing techniques and also provides other Digital Marketing services.
This blog post will help you to get an idea about how to become a Digital Marketing Expert. And how you can grow your skill for the Beginner level.
Also, describe what are things and segments you need to know to build your career into this Digital marketing Sector.
Become A Digital Marketing Expert (Digital Marketing Tutorial)
Here is the list and time for Quick Summary: Check below youtube link for the video tutorial
00:02 – Overview of Digital Marketing/ How to Become a Digital Marketer
04:40 – Digital Marketing Opportunity WorldWide/ Why Digital Marketing
09:40 – Digital Marketing Opportunity for Bangladeshi People
12:45 – Bangladesh Job Market
15:11 – Top 10 Counties for Freelancing
16:11 – Why Bangladeshi People are Interested in Freelancing
18:47 – High Paying Job in Bangladesh
24:59 – Career Opportunity in Digital Marketing Sector
30:30 – Why Digital Marketing Course
32:56 – Career Deman in Digital Marketing Jon Market
36:57 – Become A Digital Marketer 37:05 Digital Marketing Channel
37:12 – SMO, SMM, SEM, SEO, Email Marketing, YouTube & Affiliate Marketing
01:01:35 – Marketing
01:06:09 – What is Digital Marketing
01:08:14 – Online Digital Marketing
01:11:33 – Offline Digital Marketing
01:13:00 – Different between Traditional Marketing & Digital Marketing
01:14:25 – Benefits of Digital Marketing
01:16:54 – Search Engine Optimization (SEO)
01:20:17 – Google Ads
01:22:21 – Social Media Optimization & Social Media Marketing
01:23:58 – Facebook & Instagram Ads & Campaign Planning
01:36:04 – Social Media Statistics (Facebook, Instagram, Twitter, LinkedIn, What’s app, YouTube)
01:38:06 – Content Marketing & Inbound Marketing
01:40:58 – E-mail Marketing
01:41:39 – Affiliate Marketing
https://youtu.be/AHP5ZUtc2Rw
https://asifrakib.com/digital-marketing-bangla-tutorial-for-beginner/
Hope this slide and video will help you to take action for your better career.
Thanks for reading and watching.
In this presentation,
We'll discuss about -
1) What is Digital Marketing?
2) Objectives of Digital Marketing
3) Advantages of Digital Marketing
4) Disadvantages of Digital Marketing
5) Difference between Traditional and Digital Marketing
6) Contents of Digital Marketing in Brief
Digital Marketing Proposal - Understanding Digital Marketing Infidirect
The digital marketing proposal outlines a strategy to achieve social search marketing goals through various online activities. It discusses generating awareness, engagement, and leads through responsive websites, search engine optimization, social media optimization, and display ad campaigns. The proposal details a two-phase implementation scope that includes SEO, SMO, ORM and later expands to email, SMS, display ads, SEM, SMM and mobile. The contact information for Madhumita Mishra is provided to discuss the proposal further.
Staff India aims to implement social media marketing on platforms like Facebook, Twitter, LinkedIn, and Google+. Social media marketing involves creating engaging content to attract readers and encourage sharing, which can help generate buzz and target customers. Effective social media strategies for Staff India should make use of each platform's unique features to promote the brand and interact with customers at low cost.
Staff India aims to implement social media marketing on platforms like Facebook, Twitter, LinkedIn, and Google+. Social media marketing involves creating engaging content to attract readers and encourage sharing, which can help generate buzz and target customers. Effective social media strategies for Staff India should make use of each platform's unique features to promote the brand and interact with customers at low cost.
Social Media Marketing - Facebook, Twitter, LinkedInHarsimran Singh
The document discusses social media marketing and strategies for various platforms. It provides an overview of components of an effective social media strategy, including defining objectives, metrics, influencers, and content guidelines. Metrics for measuring engagement on different sites are also outlined. The document then discusses best practices and pitfalls to avoid for platforms like Facebook, LinkedIn, and Twitter.
You\'ve set up your Facebook Business Page, a Twitter account, and your profile is on LinkedIn. Now what? This power point presentation provides small businesses with short and easy strategies to get started in optimizing their presence on these three essential social media sites.
This document discusses social media for business and provides an overview of major social media platforms. It explains that social media allows businesses to communicate with customers, earn coverage through word-of-mouth recommendations, and tune into what customers think about products and services. The document then gives tips on getting started with social media and provides examples of how businesses can use platforms like Facebook, Twitter, blogs, LinkedIn, and YouTube to connect with customers, market products, and build their brand. It concludes with mistakes to avoid in social media like hard selling, being inauthentic, focusing only on follower counts, and arguing with customers.
Social Media for Business, a presentation made to the Hindustan Chamber of Commerce. A primer presentation that explains the What, Why and How of social media.
This report discusses social media marketing conducted by ProSpace Tec media Private limited in Hyderabad, India. It focuses on understanding customer needs, researching competitors, and developing effective marketing strategies. ProSpace provides various digital marketing services including social media marketing. The report aims to analyze social media marketing in terms of services offered, market segmentation, size and growth, strengths/weaknesses, and provide recommendations. It examines problems in social media marketing, awareness among people, and strategies used. The conclusion will synthesize findings and suggest improvements.
Social media optimization (SMO) involves using social media sites like Facebook, Twitter, and blogs to generate publicity and increase awareness of a brand, product or event. The goal is to drive traffic to a website and increase awareness, similar to search engine optimization. SMO can be done manually by experts or through automated software tools.
Social media marketing refers to gaining attention through social media sites. Different social media sites provide different social actions, like sharing updates on Twitter or photos on Facebook. Social media helps discover new content and build links to support search engine optimization efforts. Facebook has over 2 billion active users and allows targeting ads by location, demographics, and interests. LinkedIn is a professional social network for career and business networking rather than direct consumer marketing. Instagram is a visual platform used to introduce products and grow brand awareness. Twitter is an information network of 280-character messages used to discover and share information. YouTube has massive traffic that validates video marketing as a growing trend, with 80% of internet traffic now being video.
Beginner's Guide to Marketing on Social NetworksAWeber
Instagram, Reddit, and MySpace are popular social networks but may not be worth marketing time for beginners. Instagram focuses on photos but has over 200 million users. Reddit is a discussion site divided into topic-based subgroups but the diverse audience makes targeting difficult. MySpace was once dominant but has declined significantly and lacks relevance for most modern businesses. Beginners should focus their initial social media efforts on more consistently high-impact networks like Facebook, Twitter, Google+, Pinterest, YouTube, and Tumblr.
The document discusses social media and its importance for businesses. It provides an overview of major social media platforms like Facebook, Twitter, blogs, LinkedIn and YouTube. For each platform, it outlines their key statistics and what businesses can do on them, such as branding, promotions, customer support, market research, recruiting, sales and more. It emphasizes that social media allows businesses to engage with customers, earn coverage, tune into customer feedback and compete with other businesses online.
The Essential Social Media Resource GuideMohamed Mahdy
This document provides a guide to setting up and managing successful social media programs on popular platforms like Pinterest, LinkedIn, Google+, Twitter, and Facebook. It includes information on getting started, advertising opportunities, tracking metrics, tips, and common mistakes to avoid for each platform. The goal is to give users actionable strategies for running effective social media campaigns.
Amplify your social media with great visualsElon iMedia
It's a fact that social media posts with pictures and other visual elements get more engagement. Learn best practices with this white paper from Elon University's Masters in Interactive Media
The slides from my presentation given on 29 July 2010 to an audience of 25 clients and contacts and the IOD Bristol. Find out more at http://wwwDigital-divinity.co.uk
The document discusses how social media marketing is the most cost-effective way for businesses to generate leads and customers. It notes that internet usage and online information are growing exponentially, and that businesses must understand this change and use social media platforms like Facebook, Twitter, LinkedIn and blogs to effectively promote their business. It emphasizes that the "social media revolution" is currently happening, so businesses should participate now through tools like search engine optimization in order to prosper.
Different types of internet marketing - Search Results MediaShaikh Zafar
Explore the most common type of digital marketing strategies used in the modern era. Have a glance at some of the most common digital marketing types used these days. For any queries, you can visit- http://www.searchresultsmedia.com/
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Building a WordPress website is not like building the Field of Dreams. Just because you build it, does not necessarily mean that “they” will come. In order to build a following for your brand or business, you must engage your audience or target market. This stands true across the board for the average WordPress user as well as the developer. We’ll take a look at the importance of proper and timely engagement, as well as what the average WordPress user can utilize in order to create seamless and streamlined avenues for engagement, right now. We’ll also take it a step further and discuss what the average developer can implement in order to make engagement much easier for the users having the websites developed.
Social selling utilizes social media platforms like LinkedIn to directly engage with prospects. Salespeople who use social media as part of their sales process exceed quotas by 23% more often. Content sharing is an important social selling strategy, as prospects consume five pieces of content before making a decision. Sharing the right type of content like case studies and blog posts can help move prospects through the sales funnel.
Similar to All about Digital Marketing and its types. (20)
Ransomware is a type of malware that encrypts a victim's files and demands ransom payment in order to decrypt the files. The WannaCry attack in 2017 impacted over 300,000 systems in 150 countries through ransomware. While ransomware uses strong encryption, paying the ransom is not recommended as there is no guarantee files will be recovered. It is best to backup files and keep systems updated with the latest security patches to protect against ransomware infections.
This document discusses SQL injection, including what it is, how it works, and its impacts. It defines SQL injection as a dangerous web attack that leverages vulnerabilities in web applications to bypass authentication and modify or delete database data. The summary explains that SQL injection works by manipulating SQL queries passed to a backend database, such as by appending additional SQL statements or modifying the structure of the original query. Some impacts of successful SQL injection attacks mentioned are leakage of sensitive information, reputation decline, data loss, and denial of service. Tools for finding SQL injection vulnerabilities like sqlmap and uniscan are also briefly described.
The document presents a project proposal for a Kingapp application that allows users to access both online and offline services from a single mobile application. It describes creating a new Xcode project using Objective-C, designing a main screen with a navigation controller, and pages for online services like browsing and social media as well as offline pages for a calculator and stopwatch. The project aims to make both online and offline features easy to use in a common user interface for all users.
seminar report on school management systemJawhar Ali
The document summarizes an online school website project that was developed to allow global access to information about an educational institution. The project uses PHP and MySQL to connect a user-friendly front end interface to a backend database. The objectives are to share updates with parents, students, and visitors, and to further develop the site. The summary includes plans to improve the homepage design to better attract users.
Apache Spark is a fast, general engine for large-scale data processing. It was created at UC Berkeley and is now an Apache open-source project. Spark provides high-level APIs in Scala, Java, Python and R that support distributed computing using the MapReduce paradigm. It can run on Hadoop, Mesos and standalone, and supports real-time streaming, machine learning and graph processing.
seminar presentation on Face ricognition technologyJawhar Ali
This document discusses face recognition technology, which uses computer vision to identify or verify a person's identity based on their face. It describes how face recognition systems work by analyzing nodal points on the face and comparing new images to existing data using techniques like detection, alignment, normalization, and matching. The document also outlines some advantages and disadvantages of this biometric technology, and discusses potential applications in areas like law enforcement, security, banking, and more.
seminar presentation on Digital JwelleryJawhar Ali
Digital jewelry is fashion jewelry with embedded intelligence that can replace items like driver's licenses, credit cards, and keys. A presentation outlines digital jewelry components like microphones in necklaces, displays in bracelets, and a Java ring that uses biometrics to unlock doors and log into computers. While digital jewelry could make carrying devices more convenient, challenges remain around charging and costs before the technology is widely available.
powerpoint presentation on sixth sense TechnologyJawhar Ali
The document discusses the Sixth Sense technology, which aims to connect the physical and digital world without hardware devices through an additional "sixth sense". It provides a brief history, outlines the key components including a camera and projector, and describes how the technology works by recognizing gestures with computer vision techniques. A range of applications are presented, from drawing and mapping to getting flight information. Related technologies like augmented reality, gesture recognition, and computer vision are also discussed. Finally, advantages like portability and connecting the real/digital world are highlighted, alongside disadvantages such as battery life.
Google Glass is an augmented reality head-mounted display being developed by Google. It consists of a small display and camera that are built into eyeglass frames. The device runs on Android and responds to voice commands, allowing the wearer to take pictures, get directions, search the internet, and more using just their voice. While Google Glass provides hands-free access to information and enables new applications, concerns exist around privacy and potential health issues from prolonged use.
This document contains a table of contents for a paper on Google Glass. The table of contents lists 7 chapters that will discuss topics like virtual and augmented reality, an overview of Google Glass, the technologies used in Google Glass like wearable computing and 4G, the design of Google Glass components such as the video display and camera, how Google Glass works, the advantages and disadvantages of Google Glass, future applications, and a conclusion. The document also includes a list of figures that will accompany the paper.
introduction and abstract on Google Glass Major reportJawhar Ali
This document discusses Google Glass and its potential role in network surveillance. It provides background on Google Glass and augmented reality. The document will investigate whether Glass could contribute to network surveillance by analyzing its capabilities and comparing its potential outcomes to George Orwell's dystopian novel Nineteen Eighty-Four. Theories will be applied to analyze Glass's possibilities for surveillance and interpret its impacts on privacy.
1) The candidate declares that the work presented in their dissertation titled "Seminar Report" is their own investigation carried out under the guidance of their supervisor, Mr. Suneel Kumar, for their Bachelor of Technology degree in Computer Science Engineering from Shekhawati Institute of Engineering and Technology.
2) The candidate has not submitted this work anywhere else for another degree.
3) The candidate acknowledges their project supervisor, Mrs. Suman Singh, and the staff of the Computer Science department at Shekhawati Institute of Engineering and Technology for their guidance and assistance with the project.
This seminar report provides an overview of Google Glass. It was submitted by Jawhar Ali to Mrs. Suman Singh, the head of the computer science department, in partial fulfillment of the requirements for a Bachelor of Technology degree in computer science engineering from Shekhawati Institute of Engineering & Technology. The report discusses Google Glass and its features.
Table of contents on blood bank management systemJawhar Ali
This document contains a table of contents that outlines the chapters and sections of a document on a blood donation management system. It includes chapters on system login, entity relationship diagrams, data flow diagrams, software testing, screenshots of the system interface, and conclusions. The table of contents lists 21 sections over 6 chapters that describe aspects of the system such as user types, pages, diagrams, testing approaches, and snapshots of the user interface.
List of figures in Blood bank management systemJawhar Ali
This document contains a list of 21 figures describing various aspects of a blood donation management system. The figures are grouped into sections on user interfaces, data models, system flows, and application screens. They provide visual representations of system administrators, users, data relationships, and key pages within the blood donation application.
The candidate declares that the work presented in their dissertation titled "Major Project Report" submitted for the Bachelor of Technology degree in Computer Science Engineering at Shekhawati Institute of Engineering and Technology under the guidance of Suman Singh. The candidate confirms that the work has not been submitted elsewhere for another degree. The declaration is signed by the candidate, Jawhar Ali, and supervisor Suman Shingh.
The document provides an overview of web development. It discusses what a website is and how it is hosted. It then defines web development as the process of developing websites for the internet or intranets, ranging from simple static pages to complex web applications. The document outlines the main tasks involved in web development like design, content development, scripting, and security configuration. It also discusses some key aspects to consider before developing a website such as content, hosting, interactivity, and cross-browser compatibility.
seminar report on wireless Sensor networkJawhar Ali
This document provides an overview of wireless sensor networks (WSNs) including their technologies, applications, architectures, and trends. It discusses how WSNs enable new applications through low-cost, low-power sensor nodes that can monitor environments. The document outlines several key applications of WSNs such as environmental monitoring, health monitoring, traffic control, and smart buildings. It also describes common WSN architectures including clustered and layered architectures.
Let’s be honest. Improvements in search rankings and organic traffic don’t always translate into sales. Yet, you spend the majority of your SEO resources on driving rankings and traffic. What if you built your SEO content with conversion in mind from the beginning? You’d generate more organic traffic that actually converts into revenue! Join 20-year search marketing veteran as he unveils his framework for developing SEO content with conversion in mind every step of the way ‒ from keyword strategy to content development and publication.
Takeaways:
Tactics and benchmarks for SEO content that converts in 2024
Page layouts and content formats that convert organic traffic
Crafting keyword strategy and calls-to-action for conversion
Much like Odysseus's fabled journey, the venture of an organization into creating compelling websites, easy-to-use digital solutions, and flawless user experience is laden with trials and triumphs. This session explores a BizStream customer case study that demonstrates how crafting composable digital solutions with headless CMS and headless commerce is possible. The result now serves as a modern-day Athena, navigating the customer through the stormy seas of digital transformation. Attendees can expect to learn how to embrace modern composable solutions, understand the benefits they bring, and identify which of Odysseus's conflicts to avoid.
Key Takeaways:
What makes up a composable digital solution.
Why content is still king in a composable world.
How Headless CMS and Headless Commerce are different.
In today's fast-paced business world, providing excellent client service is crucial for success. This report, "Client Service Management: Principles and Insights for Excellence," explores the basic principles and practical tips needed to manage client relationships effectively. Good client service goes beyond just solving problems; it’s about building strong, lasting relationships that keep clients happy and loyal. In this report, you will find clear explanations and real-life examples that will help you improve how you interact with and support your clients. Whether you’re experienced or new to client service, the insights here will guide you in delivering outstanding client experiences and service models
Happy learning
Blog Post to SlideShare Presentations For Website TrafficSarah Arrow
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Fundamentals of Brand Selling & Growth Strategy for Creative.pdfKwabena Oppon-Kusi
A guide to assist creatives into the world of marketing positioning and growth marketing. This was presented to a group of spoken word artists who asked the question...'how can I turn my creative skills or brand into a viable business?' The document seeks to bring creatives the knowledge of marketing and how they can leverage existing tools and opportunities to grow as brands and businesses. I recommend this for all creatives who would like to tap into the creative economy and become profitable
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
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Digital marketing typically refers to online marketing campaigns that appear on a computer, phone, tablet, or other device. It can take many forms, including online video, display ads, search engine marketing, paid social ads and social media posts. Digital marketing is often compared to “traditional marketing” such as magazine ads, billboards, and direct mail. Oddly, television is usually lumped in with traditional marketing.Digital marketing encompasses all marketing efforts that utilize electronic devices and the internet. It includes various online channels such as search engines, social media, email, websites, and mobile apps to connect with current and prospective customers. Key components of digital marketing include:
Search Engine Optimization (SEO): Optimizing websites to rank higher in search engine results pages (SERPs) to increase organic (non-paid) traffic.
Search Engine Marketing (SEM): Using paid advertising on search engines like Google to drive traffic to websites through paid search listings.
Social Media Marketing: Utilizing social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn) to connect with audiences and promote products or services.
Content Marketing: Creating and distributing valuable, relevant, and consistent content to attract and engage a target audience.
Email Marketing: Sending personalized messages to a targeted audience via email to promote products, services, or events.
Affiliate Marketing: Partnering with other businesses or individuals to promote products or services and earning commission based on sales generated.
Influencer Marketing: Collaborating with influencers (individuals with a dedicated social following) to promote products or services to their audience.
Online PR (Public Relations): Managing a brand's online presence and reputation through various online channels.
Analytics and Data-driven Marketing: Utilizing data and analytics tools to measure and optimize marketing campaigns' performance.
Mobile Marketing: Targeting users on mobile devices through mobile-optimized websites, apps, SMS, and other mobile channels.
Digital marketing offers businesses a cost-effective way to reach a global audience, measure campaign effectiveness in real-time, and adjust strategies based on data and insights. It continues to evolve with advancements in technology and changes in consumer behavior, making it essential for businesses to stay updated with current trends and best practices.
Digital marketing uses digital channels to promote a product or service.
Using digital marketing techniques and strategies helps businesses reach their target audience, engage with them, and ultimately convert them into customers.
Examples of digital marketing include SEO, PPC, social media marketing, content marketing, and leveraging traditional offline media for advertising.
Offline digital marketing includes out-of-home advertising, TV marketing
A Startup's Guide To Building a Brand - Kwabena Oppon-Kusi.pdfKwabena Oppon-Kusi
This is a step by step guide to all startups on how to develop a strong and healthy brand. It defines what a brand actually means and gives you a better understanding on how you can build one for your startup, sustain it and ultimately grow it in a lean way. This is an essential for every one with a new idea, ready to make it into a viable business.
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Digital marketing encompasses a wide range of online strategies and tactics designed to connect businesses with their target audiences, increase brand awareness, drive traffic, and ultimately generate leads and sales. Here’s a comprehensive description:
Digital marketing leverages various online channels and platforms such as search engines (Google, Bing), social media (Facebook, Instagram, LinkedIn), email, websites, and mobile apps to reach consumers. Unlike traditional marketing, which often relies on print ads, billboards, or TV commercials, digital marketing allows for precise targeting and measurement of campaigns in real time. also know about benefits of digital marketing
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You'll learn about proven systems and effective workflows to maintain a consistent and engaging social media strategy. Additionally, you'll gain actionable strategies and practical tactics to drive engagement, increase followers, and convert them into loyal customers.
How to Rethink the Way you use Instagram to Drive Sales and Customer Engagement
If you’re using Instagram to build or grow your business this presentation is for you. Navigating Instagram campaigns doesn't have to be overwhelming. By understanding the right strategies, you can turn engagement from a time-consuming task into a powerful tool for driving sales and a deeper understanding of your customers and fans.
Key Takeaways:
Running campaigns on Instagram can be and should be easy and effortless
Every post is an opportunity to collect valuable information to empower you to make more strategic choices
The power of giveaways on Instagram to drive engagement and first party data
1. 1
CHAPTER 1
1 DIGITAL MARKETING
1.1 Meaning:
Digital Marketing (also Online Marketing, Internet Marketing or Web Marketing) is a collective
name for marketing activity carried out online, as opposed to traditional marketing through print
media, live promotions, TV and radio advertisement.
The rapid growth of Digital Marketing Industry is a direct consequence of the global phenomenon
that is the Internet, and effectiveness of Digital Marketing channels in generating revenue and
awareness. Compared to traditional methods of advertising, Digital Marketing offers rather realistic
costs (particularly important for small- and medium-size businesses and start-ups), accurate targeting
and excellent reporting.
2. 2
CHAPTER 2
2. DIGITAL MARKETING CHANNELS
2.1 SEO (Search Engine Optimization)
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web
page in a search engine's "natural" or un-paid ("organic") search results. SEO may target different
kinds of search, including image search, local search, video search, academic search, news search and
industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the
actual search terms or keywords typed into search engines and which search engines are preferred by
their targeted audience. Optimizing a website may involve editing its content, HTML and associated
coding to both increase its relevance to specific keywords and to remove barriers to the indexing
activities of search engines. Promoting a site to increase the number of back links, or inbound links or the
Social book marking, directory submission is the another SEO tactic.
2.2 SEM (Search Engine Marketing)
SEO OR
NICORGA
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Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites
by increasing their visibility in search engine results pages (SERPs) through optimization and
advertising.]
SEM may use search engine optimization (SEO), which adjusts or rewrites website content
to achieve a higher ranking in search engine results pages, or use pay per click listings.
2.3 SMM (Social Media Marketing)
Social media marketing is the process of gaining website traffic or attention through social
M/PAID ADSSE
ID ADSSEM/PA
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media sites.Social media marketing programs usually center on efforts to create content that attracts
attention and encourages readers to share it across their social networks. The resulting electronic
word of mouth (eWoM) refers to any statement consumers share via the Internet (e.g., web sites,
social networks, instant messages, news feeds) about an event, product, service, brand or company.
When the underlying message spreads from user to user and presumably resonates because it appears
to come from a trusted, third-party source, as opposed to the brand or company itself, this form of
marketing results in earned media rather than paid media.
2.3.1 Engagement
In the context of the social web, engagement means that customers and stakeholders are participants
rather than viewers. Social media in business allows anyone and everyone to express and share an
opinion or an idea somewhere along the business’s path to market. Each participating customer
becomes part of the marketing department, as other customers read their comments or reviews. The
engagement process is then fundamental to successful social media marketing.
2.3.2 Facebook Marketing
Facebook is the world's most popular social network for both businesses and individuals. With over
one billion users, your friends and fans are likely already using the platform -- and you should be too!
In fact, people are 51% more likely to make a purchase after "liking" a brand on Facebook. Face
book marketing requires a good intellects and unique thinking to make the campaign effective.So
what we have today!!!!
In face book marketing in fact in visual /web marketing your content speaks a loud that is why make
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sure your content should be relevant to your audience and business.
Thumb rules:
Emphasize on visualization. Rich visuals make the best content and the best timelines.
‘Highlight’ posts to give them the full width of the Face book container. To make it more
attractive.
‘PIN’ posts, these posts stay at the top of the feed promoting posts.
Ensure FB apps have relevant info, your audience is looking for.
Analyze what works, and what doesn’t work.
2.3.3 Twitter marketing (A game of 140 characters)
Twitter’s flexible, real-time platform allows you to get creative and drive results at the same time.
Whether you’re looking to drive sales, increase brand awareness or launch a product.Twitter marketing
is not much popular than face book but still it has an impact on audience.So what we have today!!!
The very first thing in twitter marketing you need to understand and learn the twitter terminologies
well.
HASHTAG
A hashtag is any word beginning with the # sign. People use hashtags to organize
conversations around a specific topic. Clicking on a hashtag takes you to search results for
that term.
MENTION
Sometimes you want to bring a Tweet to someone’s attention, but you still want all of your
followers to see the message. So instead of a reply, use a mention. Include the @username
of whomever you want to mention in your Tweet, and it will appear in the Mentions section
(in the Connect tab). All @username mentions are clickable and link back to the mentioned
individual’s profile.
REPLY
You can respond to a Tweet by hitting the reply button. When you reply, your response is public, and will show
up in your home timeline and the timeline of the person to whom you are responding. The reply will also be
visible in the home timelines of people who follow both you and the person to whom you sent the reply.
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Meaning, someone not in the conversation has to follow both of the people replying to be able to
read both sides of the conversation.
RETWEET
You can pass along someone’s Tweet by retweeting it. Just hit the retweet button to send the
original message to all of your followers.
LINKS
Twitter’s link- shortening feature allows you to paste a link of any length into the Tweet box
and it will automatically be shortened to 19 characters. This makes it easier to fit long URLs
into the 140 character limit.
FAVOURITE
You can favourite the tweet for future reference. This is just like an archiving something that’s
really interesting to you.
DM (direct message)
You can send private messages to someone, just like an email. For DM, sender and
receiver should be following each other.
Thumb rules:
Remember, you just have 140 characters to play around. Compose your message within
120 characters or less and leave atleast20 characters so that others can re-tweet (RT).
Utilization of # hash tags Tweets with hash tags get twice the engagement of those Create a
list of #Hash tags relevant to your brand Build a campaign around those #Hash tags and invite
followers to re-tweet.
Costs with images have double the engagement of those without even though users can’t see
them until they click on them. It creates an interest among the audience.
2.3.4 Linked in Marketing
LinkedIn is the world's largest social network for professionals. With over 161 million registered
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users in more than 200 countries, more than two million companies have created LinkedIn Company
Pages to vie for their attention. If you are in B2B business this platform is very useful for you to
connect with companies’ directors and marketing person.
2.3.5 Pinterest
It is a visual discovery social network. It is a way of sharing images of anything, from fashion to pets
to pot plants. You can create your own online pin boards to suits any theme and share to with
likeminded people.
Pinterest completely revolves around the premise of being creative and visual. 70% users are female
and aged between 25 and 44. So if you are targeting women Pinterest is the right platform. Pinterest
is now one of the top 10 social networking sites tracked by Hit wise.
How brands can use Pinterest
Pinterest does not encourage product pushing, this means brands must look at crating boards that are
culture and lifestyle related. You can create boards on trends, behind the scenes, preliminary
sketches for products etc.
2.3.6 Instagram
Instagram, the new revolutionary photo-sharing program, making it easier That ever to share your
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best pictures with the world. The social media program allow you to upload, add digital filters, and
then post your pictures on your Instagram-feed, as well as other social networking sites. You can
connect your Instagram account with Facebook, Twitter, Tumblr, Flickr, Foursquare and your email
account. This makes it easy to share your pictures on multiple platforms all at once.
2.3.7 Google +
Google has described Google+ as a "social layer" that enhances many of its online properties, and that
it is not simply a social networking website, but also an authorship tool that associates web-content
directly with its owner/author. It is the second-largest social networking site in the world after
Facebook. 540 million monthly active users are part of the Identity service site, by interacting socially
with Google +'s enhanced properties, like Gmail, +1 button, and YouTube comments. In October
2013, Google counted 540 million active users who used at least one Google+ service, of which 300
million users are active in "the stream".
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2.3.8 You tube
YouTube is a video Social Networking site, and the 2nd most popular search site on the Internet
after Google, who owns YouTube. YouTube video watching is a significant activity on the Internet,
with over 1 billion visits to YouTube daily and over 100 million videos watched daily. And it's easy
for anyone who sees your video to rate it and share it with his Social Network.
2.4 ODA (Online Display Ads)
Display advertising appears on web pages in many forms, including web banners. Banner ad
standards continue to evolve.
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2.5ORM (Online Reputation Management)
Online reputation management coined by the public relation. Basically ORM is a process include-
Undertake the comprehensive research and analysis the online content.
Track your users’ actions and opinions about brand.
Reduce your risk of featuring amongst the negative user sentiments.
Enhance your web presence and create positive perceptions.
2.6 MMT (Mobile Marketing)
Mobile marketing is marketing on or with a mobile device, such as a smart phone Mobile marketing
can provide customers with time and location sensitive, personalized information that promotes
goods, services and ideas.
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2.7 EMT (Email Marketing)
It usually involves using email to send ads, request business, or solicit sales or donations, and is
meant to build loyalty, trust, or brand awareness. Email marketing can be done to either sold lists or
current customer database.
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CHAPTER 3
3. BUSINESS DEVELOPMENT PROCESS FLOWCHART
It is a standard Business Development process followed by the company and ask me to follow, it is
basic process followed by every startup company in order to approach a client’s initially. Sometimes
they may send teaser E-mailer of a similar domain to the clients before approaching them.
5. Proposal
Making for
Clients
6. Project Closure
3. Cold Calling4. Fixing meeting
1. Market
Analysis and
Market Research
2. Database
Creation of
clients
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3.1 PROCESS 1 – MARKET ANALYSIS AMD MARKET RESEARCH
Market research is any organized effort to gather information about target markets or customers. It
is a very important component of business strategy.
The first step of business development process is to know your target audience well before
approaching them. The main objective behind the market analysis and research of target audience is
to know their online presence and how active they are on web. Market research also helps to estimate
the online marketing opportunities of different sectors over the periods. The intense research is
required while studying the online habits of different sectors keeping competitors in mind.
The proper market research make your task easier while talking to clients as you know about them
well in advance, which help you to answer their question. And can better explain the clients how
they can use web as a medium of approaching the customers in a short span of time.
Market Research includes research about the different sectors. Currently we are targeting on Travel,
Real Estate Sector, Education sectors, Fitness, jeweler in Pune. It includes study of digital habits of
the target sector, their online presence, their online need, etc.
After market research comes the database creation.
3.2 PROCESS 2 – DATABASE CREATION OF CLIENTS
The second step is database creation; once the market is analyzed the database of sector is created
for a company treasure for future.
Database creation includes recording the details of the clients like company details, their online
presence, concerned person from marketing department and their contact details.
During my internship I have created almost six different sectors database as company wants to target
different sectors for exploring themselves.
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3.3 PROCESS 3 – COLD CALLING
Cold calling is the sales process of approaching prospective customers or clients—typically via
telephone, by email or through making a connection on a social network—who were not expecting
such an interaction. The word "cold" is used because the person receiving the call is not expecting a
call or has not specifically asked to be contacted by a sales person. A cold call is usually the start of a
sales process generally known as telemarketing.
The next step is cold calling. It includes contacting the concerned person, explaining him/her in brief
about the organization, conveying that person how digital marketing is helpful for their organization
to achieve online presence, traffic, leads and branding.
My company guide shared a call script with me and also explained me how to talk, what to talk, the
way we should talk to concern person. He also explains how to get a concern person number
(director or marketing person) from the office people.
The main objective of cold calling is to fix the maximum meetings with a concern person so that
further points can be discussed in detail with them.
Cold calling is a first interaction with a concern person and everyone knows first impression is a last
impression. He taught me the way how first impression is made.
During my internship total numbers of calls made by me was 82, calls to real estate sector and fitness
sector.
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3.4 PROCESS 4 – FIXING MEETINGS
The next step is fixing meeting, it stage little critical for a startup, convincing the clients and ask
them to meet you is biggest challenge, But that’s a feel of work. Talking to different people of
different traits was a good experience and successfully fixes the 8 meetings out of which 3 was
attended by me and 1 was converted.
Actual meeting gave you the reality check where you are when your clients know everything, shoots
the too many questions and ask you how you are better than other. At that time you understand the
difference between the dorm rooms to the boardroom.
3.5 PROCESS 5 – PROPOSAL MAKING
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The fifth step is proposal making once meeting is done with a concern person where the various
aspects has been discussed already, and the client requirement can know accordingly the proposal is
made for them enlisting all his requirement related to digital marketing. Proposal includes following
details:
a) Services needed by the client. These services include SEO, SEM, SMM, ODA, ORM, etc.
b) Proper segmentation and targeting according to sector. E.g. If an MBA Education Institute wants
digital marketing services for branding, promotion and lead generation, then our target market would
be, students who have completed their graduation and professionals with 2-3 years of experience
who can opt for Executive MBA.
c) Detailed explanation of how we will be providing them each service.
d) It also includes the pricing details of the services.
3.6 PROCESS 6 – PROJECT CLOSURE
The final stage is project closure; if all the stage works that means you are close to crack the deal.
Once the deal is cracked the further decision are taken like, preparing the strategies for the same as
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per the clients requirement or the digital marketing channels choose by him/her.
Company make an roadmap or a weekly /monthly plans of the each channel separately and get the
approval from the client to execute the plan and once it approved the plan actually come into an
action.
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CHAPTER 4
4. FACEBOOK GENERIC POSTING
For face book posting you firstly need to understand and study the company profile or its domain
well accordingly one can plan a SMM plan especially face book posting plan which gave an idea
what can be posted on a page to get a maximum engagement.
I was doing a generic posting of six existing clients face book page of a company. I was handling
the three real estate company page, one NGO page, in house pages and one page of different
sector.
Before making a plan I did a proper research of the related sectors face book pages of other
companies in order to know what others are doing, which post create the more curiosity,
engagement, accordingly I framed my weekly plan. While keeping in mind the theme of the page
and creativity.
I mostly post the interactive posts on the face book pages so that fans can interact, comment, like
and share. It is because during my research I came to know people respond more to either for
interactive post or for creativity or innovative idea.
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CHAPTER 6
6. RESEARCH PROBLEMS
6.1 Technical Aspects of problem:
Finding the online presence of the client.
Understanding why it is so weak.
Identifying what solutions would be better for particular client.
How to improve their presence, etc.
6.2 Managerial Aspect of the problem:
To define SWOT for the client.
To define their requirements and the corresponding solutions.
To define the gap analysis for the client.
6.3 Business Aspect of the problem:
To find better business opportunity for ROW.
To resolve the client’s problem in terms of ROI.
Competitive benefits and bets pricing offering.
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CHAPTER 7
7. FINDINGS
Most of the real sector people actually understanding the value and opportunities of digital
marketing.
With the study of digital marketing I came to its emergence and extreme growth in today’s
scenario.
What I found in client servicing is convincing clients is bit complex as they too have complete
knowledge about the digital marketing and also explaining how we are better than others.
Most of the sectors initially opt for the digital marketing channels name search engine
optimization, search engine marketing and social media marketing and later they will
think about other channels which mean these three channel high acceptance.
It is easier to approach a company’s if you first send them an E-mailer to related sector and
then call them in fact sometimes the company itself call having seen the E-mailer.
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CHAPTER 8
8 . ONLINE MEDIA SUCCESS STORIES
Trip Advisor branded sites make up the largest travel community in the world, with more than
260 million unique monthly visitors and over 100 million reviews and opinions covering more
than 2.7 million accommodations, restaurants and attractions. The sites operate in 30 countries
worldwide.
While Travelocity's Face book fan base grew by more than 300% and the promotion generated
10,000 additional bookings, according to Burns.
Conclusion
There is an opportunity for travel companies to combine location specific and personalized
customer data to continually market targeted ancillary services, such as discounted spa
treatments, golf course fees or restaurant meals during a customer’s hotel stay based on the
guest’s social profile.
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CONCLUSION
The summer internship project helped me to understand how the corporate business works. The
various departments and its functions and how all are interrelated to each other. Return on web is a
Pune based Digital Marketing firm which shows me the complete process of how they work at each
functional level, especially about the business development as it was my job profile. It is a basic
process for which intensive research is to be conducted to find out the target audience, clients,
sponsors, vendors etc. The business development process starts from research and ends at project
closure. This project has made me understand the various key- points which are is considered to
crack a deal, how to deal with different people.
The company helped me to learn and meet a lot of corporate people, which helped me to understand
the business.