Actionable Requirements

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This presentation describes the process of producing rich product requirements by collaborative game play. It also discusses the phases of product innovation in both waterfall and agile environments.

Actionable Requirements
by Armond Mehrabian

September 21, 2010

Actionable Requirements

 The challenges we face
 Defining product requirements
 Assessing opportunities
 Discovering solutions
 Tools for opportunity assessment
 The process of solution discovery and definition
 The agile product innovation process
 Q&A

Actionable Requirements

 Why is it so difficult?

 Requires deep domain knowledge
 Requires leadership

Actionable Requirements

Agile teams are now developing software more quickly
than ever before. Unfortunately, this doesn’t mean they
are always aimed at building the right products.

-Mike Cohn
Author of Agile Estimating and Planning

Actionable Requirements

 Levels of planning

What are you trying to
understand?

Actionable Requirements

 Some tools for opportunity assessment

Actionable Requirements

 Tools for customer understanding

Actionable Requirements

 Discover what is most painful to your customers

Actionable Requirements

 Understand customer’s strategic direction

Actionable Requirements

 Discover what is most important to your customers

Actionable Requirements

 Discover the unusual and exciting features for your product

Actionable Requirements

Some best practices
 Have a Customer Advisory Board (CAB)
 Need 2 for enterprise software
 Plan 3-6 months in advance
 Your team
 Facilitator
 Helper
 Observer/Photographer
 Try it on internal customers and teams first!

Actionable Requirements

 Compile and consolidate learning
 Revisit the planning onion
 Write up the marketing requirements document (MRD)
 Determine the minimal marketable feature-set (MMF)

Let’s look at an example

Actionable Requirements

A one-page opportunity assessment
1) Exactly what problem will this solve? (value proposition)
2) For whom do we solve the problem? (target market)
3) How will we measure success?
4) What alternatives are out there?
5) Why we’re best suited to do this?
6) Why now?
7) How will we deploy this?
8) What is the preliminary cost?
9) What factors are critical to success?

Actionable Requirements

 Why do we need product discovery?

Actionable Requirements

Prototyping

It is far more effective to sit in a chair than judge its
comfort by a picture of it.
-Henry Dreyfuss, Designing for People

Actionable Requirements

Benefits of a high fidelity prototype
 Provides a way to test out your ideas before spending
time and money to build them for real
 Forces you to think about the problem at a much greater
level of detail
 Gives developers a much greater detail product
requirement

Actionable Requirements
Conclusion
 We can have a process for requirements gathering
 Three phases to actionable requirements
People Tools/Artifacts
Opportunity Product Mkg MRD
Assessment Product Mgmnt Innovation Games
Architecture
Solution Discovery User Experience PRD
and Design Lead Engineer Prototype
Product Mgr HiFi Wireframe
Solution Execution Engineering/Test Fully functioning
Teams product

Actionable Requirements

Resources:
 Innovation Games – Luke Hohmann
 Ten Faces of Innovation – Tom Kelley
 Inspired – Marty Cagan
 Purple Cow – Seth Godin
 Agile Estimation and Planning – Mike Cohn
 Dilbert – Scott Adams

Actionable Requirements

Presenter:
 Armond Mehrabian
 Email: amehrabian@portofinosolutions.com
 Twitter: armond_m
 LinkedIn: http://www.linkedin.com/in/amehrabian

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Are you interested in dipping your toes in the cloud native observability waters, but as an engineer you are not sure where to get started with tracing problems through your microservices and application landscapes on Kubernetes? Then this is the session for you, where we take you on your first steps in an active open-source project that offers a buffet of languages, challenges, and opportunities for getting started with telemetry data. The project is called openTelemetry, but before diving into the specifics, we’ll start with de-mystifying key concepts and terms such as observability, telemetry, instrumentation, cardinality, percentile to lay a foundation. After understanding the nuts and bolts of observability and distributed traces, we’ll explore the openTelemetry community; its Special Interest Groups (SIGs), repositories, and how to become not only an end-user, but possibly a contributor.We will wrap up with an overview of the components in this project, such as the Collector, the OpenTelemetry protocol (OTLP), its APIs, and its SDKs. Attendees will leave with an understanding of key observability concepts, become grounded in distributed tracing terminology, be aware of the components of openTelemetry, and know how to take their first steps to an open-source contribution! Key Takeaways: Open source, vendor neutral instrumentation is an exciting new reality as the industry standardizes on openTelemetry for observability. OpenTelemetry is on a mission to enable effective observability by making high-quality, portable telemetry ubiquitous. The world of observability and monitoring today has a steep learning curve and in order to achieve ubiquity, the project would benefit from growing our contributor community.

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Observability For You and Me with OpenTelemetry

Actionable Requirements

1. Actionable Requirements by Armond Mehrabian September 21, 2010

2. Actionable Requirements  The challenges we face  Defining product requirements  Assessing opportunities  Discovering solutions  Tools for opportunity assessment  The process of solution discovery and definition  The agile product innovation process  Q&A

3. Actionable Requirements

4. Actionable Requirements

5. Actionable Requirements  Why is it so difficult?  Requires deep domain knowledge  Requires leadership

6. Actionable Requirements Agile teams are now developing software more quickly than ever before. Unfortunately, this doesn’t mean they are always aimed at building the right products. -Mike Cohn Author of Agile Estimating and Planning

7. Actionable Requirements  Levels of planning What are you trying to understand?

8. Actionable Requirements

9. Actionable Requirements  Some tools for opportunity assessment

10. Actionable Requirements  Tools for customer understanding

11. Actionable Requirements  Tools for customer understanding

12. Actionable Requirements  Tools for customer understanding

13. Actionable Requirements  Tools for customer understanding

14. Actionable Requirements  Tools for customer understanding

15. Actionable Requirements  Discover what is most painful to your customers

16. Actionable Requirements  Understand customer’s strategic direction

17. Actionable Requirements  Discover what is most important to your customers

18. Actionable Requirements  Discover what is most important to your customers

19. Actionable Requirements  Discover what is most important to your customers

20. Actionable Requirements  Discover the unusual and exciting features for your product

21. Actionable Requirements Some best practices  Have a Customer Advisory Board (CAB)  Need 2 for enterprise software  Plan 3-6 months in advance  Your team  Facilitator  Helper  Observer/Photographer  Try it on internal customers and teams first!

22. Actionable Requirements  Compile and consolidate learning  Revisit the planning onion  Write up the marketing requirements document (MRD)  Determine the minimal marketable feature-set (MMF) Let’s look at an example

23. Actionable Requirements A one-page opportunity assessment 1) Exactly what problem will this solve? (value proposition) 2) For whom do we solve the problem? (target market) 3) How will we measure success? 4) What alternatives are out there? 5) Why we’re best suited to do this? 6) Why now? 7) How will we deploy this? 8) What is the preliminary cost? 9) What factors are critical to success?

24. Actionable Requirements

25. Actionable Requirements  Why do we need product discovery?

26. Actionable Requirements Prototyping It is far more effective to sit in a chair than judge its comfort by a picture of it. -Henry Dreyfuss, Designing for People

27. Actionable Requirements Benefits of a high fidelity prototype  Provides a way to test out your ideas before spending time and money to build them for real  Forces you to think about the problem at a much greater level of detail  Gives developers a much greater detail product requirement

28. Actionable Requirements

29. Actionable Requirements

30. Actionable Requirements Conclusion  We can have a process for requirements gathering  Three phases to actionable requirements People Tools/Artifacts Opportunity Product Mkg MRD Assessment Product Mgmnt Innovation Games Architecture Solution Discovery User Experience PRD and Design Lead Engineer Prototype Product Mgr HiFi Wireframe Solution Execution Engineering/Test Fully functioning Teams product

31. Actionable Requirements Resources:  Innovation Games – Luke Hohmann  Ten Faces of Innovation – Tom Kelley  Inspired – Marty Cagan  Purple Cow – Seth Godin  Agile Estimation and Planning – Mike Cohn  Dilbert – Scott Adams

32. Actionable Requirements Presenter:  Armond Mehrabian  Email: amehrabian@portofinosolutions.com  Twitter: armond_m  LinkedIn: http://www.linkedin.com/in/amehrabian

Actionable Requirements

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