This is the deck for the first Nashville HUG featuring the one and only Alan Perlman (Hubspot Academy Expert). We had a phenomenal time as he shared some new features for Hubspot's new COS.
Ask a reseller webinar 2 14-2013 revisedJenna Joseph
This document provides advice for those wanting to enter the SEO business. It discusses establishing a solid foundation by building expertise, defining scope, and prioritizing customer service. It recommends optimizing one's website, running PPC and content campaigns, and using tools like analytics and tracking to prove strategies. Getting started clients involves prospecting lists, outreach, and tracking results. New clients should receive keyword research, onboarding documents, and initial onsite optimizations. Systems for invoicing, project management and continual learning are also important for business growth. The overall message is to invest in one's business and clients.
Marketstein: How to Bring Your Content Back to LifeUberflip
Is the state of your content downright scary?
Even with Halloween right around the corner, your content strategy should focus on offering fewer tricks and a lot more treats for your audience. However, this can be difficult when your content experience is patched together from the same blueprint as Frankenstein's monster.
In this presentation, we discuss what it really takes to reanimate your content and revive your barren resource center.
How to Build a B2B Social Content CalendarUberflip
The document summarizes the key points from a webinar about building a B2B social content calendar. It discusses the benefits of sharing content on social media, including increasing reach, boosting engagement, generating leads, and establishing industry leadership. It then outlines a 5-step process for creating a social media content calendar: 1) establishing a posting cadence, 2) figuring out the best networks, 3) determining engaging content types, 4) sourcing quality content at scale, and 5) starting to fill out the content calendar using tools like Google Calendar, Excel templates, workflow tools, and social media management platforms. The webinar advocates for planning campaigns, crafting timely content, and maintaining sanity through an organized social
This webinar covered how to plan and set up a Google AdWords campaign for a startup. It discussed keyword matching types like broad, phrase and exact matches and how they impact campaign performance. It demonstrated how to use the Google Keyword Planner tool to analyze keyword data and optimize a campaign by filtering keywords, adjusting bids and changing match types. The key takeaway was that broad matches tend to be lower cost per click but higher waste, while exact matches have fewer clicks but lower waste, so the best match type depends on campaign goals and budget.
HubSpot Integration Lightning Talks - September 2016 Austin HubSpot User GroupJaxzenMarketing
One of the best things about HubSpot is how it can be used to integrate with so many other marketing tools. And we had the chance to hear from our community about different things people integrated into HubSpot to make their marketing amazing! This month, we had a lightning talk- style meetup where people shared about different services they've integrated into HubSpot to make their marketing more effective. HubSpot integrations included SnapEngage, Interact, Beacon, SurveyMonkey, and more!
This document provides an overview of different types of remarketing and best practices for implementation. It discusses bid only, target and bid, dynamic remarketing on Google, and remarketing on other platforms like Bing and Facebook. The types are compared in terms of ease of setup and effectiveness. Best practices are outlined for each type, such as audience size, ad grouping, and image requirements. Facebook pixel setup is emphasized as a way to gain valuable cross-platform analytics.
How helping clients invest more in planning web builds has transformed results and enhanced digital performance. Agencies shouldn’t be afraid of asking for a greater percentage of a web project in research and planning – the results speak for themselves. This webinar acts as a guide to developing keyword research, user personas, wireframes and information architecture that clients understand, as well as how to prevent scope creep.
Why an investment in planning phases makes financial sense
Keyword Research – how to design & present actionable keyword research
Information Architecture – how to create meaningful user journeys
User Personas – how to understand your client’s customers
Wireframes – building on your architecture
Scope of Work – how to stop scope creep & provide a fixed price for design & development.
Gareth Cartman
Gareth is Director of Digital Marketing at CLD, a digital performance agency based in Berkshire, in the UK. He has over 12 years’ experience in online marketing, with a background in HR, technology and publishing.
Steven Boyce
Steve is the MD of CLD, the company he founded in 2006. With a background in graphic design, Steve is very much hands-on in all areas of the business, from design & development through to digital marketing.
The document discusses doing keyword research to target relevant searches and boost a website's performance. It recommends narrowing in on a specific subject and looking for related keywords and phrases that people commonly search for online. As an example, searching for "free clown picture" would return results aimed at that keyword. Properly doing keyword research and optimizing a site for targeted keywords can help it rank higher in search results. The document also mentions that there is a simple, free way to boost performance for Google Pay-Per-Click ads but that many advertisers do not utilize it.
August 2017 GetFiveStars Customer WebinarDon Campbell
This webinar covered new features for customer experience including:
1. New feedback flows that allow businesses to focus on feedback, surveys, or reviews.
2. The ability to directly respond to Google reviews from within the Google Forms platform.
3. A new faster JavaScript-based testimonials widget that works across all devices.
4. Using Google as your business' home page to better manage local presence and feedback.
A Humans First Approach to SEO and the WebJeff Whitfield
This document summarizes a human-first approach to SEO and web design. It emphasizes focusing on users rather than search engines, with collaboration between teams like UX, content, and development. Key points include designing for performance by optimizing images and removing unnecessary JavaScript, as well as creating well-structured content. The overall message is that a human-first approach prioritizes the user experience over search engine optimization tricks.
7 Crucial Website Mistakes That Are Wrecking Your Sales & Lead GeneratioWebsiteDoctor.com
Earlier this year I did some in-depth reviews of a bunch of business websites.
I noticed the same problems coming up over and over again, despite the businesses being in very different industries, selling services vs products, and selling to other businesses or consumers.
These mistakes that are absolutely killing their conversions – sales and lead generation from their websites.
Attensee is a tool for visual attention tracking. The innovative approach to capturing human information acquisition processes lets you see and analyze where people look when confronted with visual stimulus.
Online, everything's a competition. If your website isn’t healthy enough to compete, you lose, which can be detrimental to the profitability and viability of your business. If you want your business to win the online marketing race — or at least place in the top 10 — you have to train for it, just as you would if you were preparing for an actual, physical race.
In this session, I will provide you with a five-point training regimen that will help you whip your WordPress website into shape and make it a true contender in online marketing.
1. Learn what website architecture issues to look for and what tools will help you detect them
2. Discover the role of keyword research in today’s online marketing landscape and how to properly optimize content
3. Understand content’s role in online competition
4. Learn social media’s threefold role in your website’s health and how it impacts search rankings
5. Know what usability issues you should be testing to make using your site effortless for visitors
This document provides an overview of content marketing and how to create and distribute content effectively. It discusses that content marketing is about creating useful and valuable content for customers. It outlines the importance of content marketing in building digital engagement and standing out. It then covers content creation processes like understanding customer needs, developing a content asset portfolio, and repurposing content for different mediums. The document also discusses marketing content through various paid, owned, and earned channels. Finally, it addresses measuring the effectiveness of content marketing through metrics like leads, traffic, engagement, and inquiries over time.
Debunking the myths of user acquisition. Leveraging low-cost methods and case studies of familiar brands.
Written and delivered in 2016 in Gaza Sky Geeks and Leaders.ps startup incubators.
Georgetown University Guest lecture on SEO and online marketingWO Strategies
April 7th. Guest Lecture on SEO and online marketing at Georgetown University's Digital Marketing class, a part of the Masters in Public Relations and Corporate Communications program.
Watch the webinar here:https://youtu.be/GEzILwI6VdU
Key Takeaways:
1. Understand the type of content your customers want and need.
2. How to develop creative topics.
3. Managing your content once it has been published.
4. How to build a social media foundation with your content
#TCHUG: How to Optimize and Segment Your Marketing Contact BaseTwinCitiesHUG
Nick Salvatoriello with HubSpot led the Twin Cities HubSpot User Group (TCHUG) through a discussion all about optimizing and segmenting the contacts database. He explored...
• How to qualify contacts using Lifecycle Stages
• Using smart content that leverages personas and lifecycle marketing to serve up hyper-personalized content
• How to segment your contacts into lists (and hopefully review some examples of attendee's lists)
• How to personalize experiences to your contacts
• An Intro to Lead Scoring
• And more!
Live Webinar: 10 Ways to Drive Killer Results for your Clients with Sponsored...LinkedIn
As an agency professional, you know how important content marketing is - 98% of B2B marketers say it’s core to their marketing strategy and more than half of them plan to increase their content marketing budget this year.
And you’re constantly looking to drive a higher return on investment for the content marketing campaigns you manage. We get it and we can help.
LinkedIn product marketing manager Phillip Han and senior global marketing manager, Ligia Ishida as they show you how to drive killer results for your clients using Sponsored Updates. They'll bring winning content strategies to life by showcasing real campaigns from top-performing B2B brands.
Supercharge & Make Your Business Searchable on Google.pptxIMSeoKing.com
This document provides an overview of search engine optimization (SEO) strategies and techniques. It begins with an introduction to SEO and discusses how search engines like Google work. It then presents a case study of a business that achieved the first page of Google search results. The document outlines specific steps businesses can take to make themselves more searchable, such as optimizing website content, building backlinks, prioritizing user experience, and ensuring the business is searchable across different content formats. It warns against misleading SEO practices and predicts emerging SEO trends like voice search, chatbots, and analytics. The overall message is that SEO requires an in-depth understanding of search engines and implementation of both on-page and off-
How To Boost Engagement With This Content Marketing Checklist in 2021Nishagoyal40
The document provides an 11-point list of strategies for expanding a company's content marketing efforts. It discusses understanding the target audience, creating engaging content, developing a flexible work plan, using visually appealing images, generating trending content ideas, strong copywriting skills, search engine optimization, social media planning, content marketing tools, optimizing content for search engines, and promoting content. The overall goal is to provide value to customers through relevant and high-quality content while driving traffic and engagement.
What are the Top 5 Interactive Marketing trends in 2012? And how can you prepare for them and react to the trends as a marketing professional or business owner?
This document provides tips and strategies for creating effective content marketing. It discusses defining goals and audiences, using visuals and video, writing compelling titles and posts, and distributing content across various social media platforms and third party sites. Key recommendations include doing keyword research, using tools like Canva to create visuals, writing catchy headlines and easy to scan posts, and encouraging audience engagement through comments and sharing. The overall message is that content should have clear business objectives and provide value to the target audience.
This document provides an introduction to concepts for developing a business model, including customers and value propositions. It discusses workshops on shaping good ideas through human-centered design and introduction to the Business Model Canvas. The key activities are to identify customer segments and develop value propositions for the business by getting to know customers, their needs and pain points. The document encourages prototyping ideas and testing them with customers to gain insights.
Top 5 content marketing tips for attracting high quality trafficMoodyo Social Social
This document provides tips for creating high-quality content marketing that attracts engaged audiences. It recommends: 1) Creating original, high-quality content tailored to your intended audience; 2) Knowing your audience and telling stories to connect with them on a personal level; 3) Including clear calls to action to encourage specific behaviors. It also suggests consistently publishing new content, interacting with readers, and promoting content across multiple online channels to build loyal audiences over time.
This document provides an overview of growth hacking techniques for startups. It discusses the 3Ps of getting visitors - Pull, Push, and Product. Pull tactics like blogging, podcasting, and ebooks aim to attract customers through educational content. Push tactics like paid ads and affiliates require money but can convince customers. Product tactics focus on viral growth through social sharing and network invitations. The goal is to make the product so useful that every visitor shares it with others.
The document discusses how digital marketing has become essential for businesses in the post-COVID world. It addresses how the pandemic impacted businesses that were not prepared digitally and lacked online systems. It defines the "new normal" as social distancing and uncertain return to pre-COVID ways. It emphasizes establishing an integrated digital footprint through search engine optimization (SEO), social media marketing, and other online strategies to attract customers. Specific tips are provided around domain naming, website speed, content and keyword optimization, local SEO, video marketing, and using emerging technologies and social platforms.
The document provides guidance on developing a successful social media content marketing plan. It discusses crafting personas based on research to understand target audiences, creating an editorial team and calendar, finding the right words to engage communities by asking customers, sales teams and monitoring industry conversations, choosing the best content types and social media channels for distribution. The key aspects are understanding the audience and providing useful content to engage and educate customers.
The document discusses measuring the return on investment (ROI) of social media marketing. It provides tips and tools for analyzing social media results using Google Analytics and HubSpot reports. Google Analytics allows measuring network referrals, conversions, landing pages, and social plugins to understand social impact. HubSpot reports like Sources and Campaigns reports also provide data on traffic sources and conversions from social media. Both tools can track which social channels and content drive the most traffic and conversions to optimize social media strategy.
How Retail Marketers can Boost Their Facebook Advertising ROI in 2016Tinuiti
CPC Strategy & AdEspresso have teamed up to bring you a LIVE 60min Facebook Advertising course. We will dive into Facebook advertising strategies that will help you create awareness & drive conversions for your products.
How Retail Marketers can Boost Their Facebook Advertising ROI in 2016Tinuiti
1) The document discusses advanced strategies for retailers to boost their Facebook advertising ROI in 2016. It provides an overview of a presentation on this topic given by Stephen Kerner of CPC Strategy and Massimo Chieruzzi of AdEspresso.
2) The presentation covers 2015 updates to Facebook advertising, why retailers should pay attention to Facebook advertising, and an overview of a full-funnel approach to Facebook advertising focusing on attracting visitors, converting visitors into leads, and converting leads into customers.
3) Specific tactics discussed include creating unique and valuable content, writing appealing titles, using effective lead magnets and addressing buyer personas to improve conversions from leads to customers.
Movers near me in Dubai , Best Packers and Movers In Dubaiimranmalik114455
Movers near me in Dubai offer services to facilitate seamless relocations for individuals and businesses within and across the UAE. Finding reliable movers near you in Dubai is essential for a smooth relocation experience. Whether you're moving within the city or to another emirate, professional movers offer a range of solutions, from transport and packing to de-packing and settling in.
Dubai is home to professional moving companies known for their efficiency and reliability in handling relocations across the city and beyond. Movers near me in Dubai facilitate smooth relocations for individuals and businesses alike. Their commitment to quality service and reliability makes them indispensable partners in navigating Dubai's vibrant real estate landscape and fast-paced lifestyle.
They specialize in managing the moving process from planning and packing up through transportation to unpacking and re-packing the destination. Dubai's movers are known for their efficiency, reliability, and customer-centric approach, making them integral partners in the city's dynamic environment where relocation is common.
Many companies also provide tailored solutions for international moves, making them a valuable resource for expatriates and residents alike.
As the world spins on its axis, the constant ebb and flow of current events, technological advancements, and social trends shape our daily lives. Here are the top five predictions for today that are set to influence various facets of our global society:
1. AI Integration in Daily Life
Artificial Intelligence (AI) continues to embed itself deeper into our everyday routines. Today, expect to see more AI-driven solutions in sectors like healthcare, finance, and education. Personalized learning experiences powered by AI algorithms are becoming mainstream, while in healthcare, AI is aiding in early diagnosis and personalized treatment plans. Financial institutions are increasingly relying on AI for fraud detection and customer service automation.
2. Stock Market Fluctuations Amid Economic Uncertainty
The stock market remains a rollercoaster, reflecting global economic uncertainties. Inflation concerns, geopolitical tensions, and shifting monetary policies are likely to cause significant fluctuations. Investors should brace for a volatile day as markets react to new economic data and policy announcements. Keep an eye on tech stocks, which are particularly sensitive to changes in interest rates and investor sentiment.
3. Climate Action and Environmental Policies
With climate change becoming an ever-pressing issue, today's headlines will likely feature significant climate action. Governments and organizations are set to announce new policies and initiatives aimed at reducing carbon footprints and promoting sustainable practices. From renewable energy investments to stricter emission regulations, these efforts are critical in the global fight against climate change.
4. Breakthroughs in Medical Research
The field of medical research is on the cusp of several groundbreaking discoveries. Today, we anticipate announcements of advancements in treatments for chronic diseases such as cancer, diabetes, and neurodegenerative disorders. Innovative therapies, including gene editing and personalized medicine, are set to offer new hope for patients worldwide. These breakthroughs not only promise to improve health outcomes but also to revolutionize medical practices.
5. Social Media Trends and Digital Influences
Social media platforms continue to shape public opinion and cultural trends. Today, expect new viral challenges, influencer endorsements, and social justice movements gaining traction online. With platforms like TikTok and Instagram driving much of the digital conversation, brands and public figures will leverage these channels to connect with audiences and promote their messages. Be prepared for a flood of new content that could spark debates and inspire collective action.
As these predictions unfold, they will undoubtedly impact various aspects of our lives. Staying informed and adaptable is key to navigating the rapid changes in today's dynamic world.
This case study underscores upGrad's role in reshaping education through internet-driven innovation, illustrating its commitment to empowering learners and fostering career growth in the digital age.
#Digital Transformation
#Global Reach
#Industry-Relevant Programs
IRDAI's Regulatory Sandbox - Transforming Insurance Sector in IndiaEnterslice
The IRDAI Regulatory Sandbox is a groundbreaking initiative that allows insurers and innovators to test new ideas in a safe environment before rolling them out widely. This blog explores how the IRDAI Regulatory Sandbox is encouraging innovation while ensuring consumer protection in India's insurance sector.
Qatar Airways Kuwait Office serves as a crucial hub for travelers in Kuwait seeking premium air travel services. Located conveniently in the heart of Kuwait City, the office offers a range of services including flight bookings, ticketing, and assistance with itinerary planning. Dedicated staff are available to provide personalized support, ensuring a seamless travel experience. The office also offers information on Qatar Airways' extensive network, luxury amenities, and special offers. Known for its exceptional customer service, the Qatar Airways Kuwait Office is committed to delivering a high standard of service and addressing any travel-related inquiries promptly. For business and leisure travelers alike, it’s the gateway to exploring global destinations with ease.
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Mobile Application pentesting blog.docx.pdffortbridge4
Mobile Application Pentesting, also known as penetration testing. It is an important method for detecting and fixing security weaknesses in mobile applications. Here, cyber security specialists pretend that they are attackers while conducting tests in order to discover some possible flaws in advance of attackers taking advantage of them.
Maximise your Business Potential: Annual Planning Workshopchris908327
Are you striving to elevate your business to new heights? Prepare to transform your aspirations into actionable plans with our exclusive 90-Day Planning Workshop, meticulously designed for owners and managers of family and privately owned businesses. Led by Russell Cummings, Australia’s premier business coach from Shifft, this online workshop is your golden ticket to crafting a focused roadmap for the April to June 2024 quarter.
1911 Gold Corporation is located in the heart of the world-class Rice Lake gold district within the West Uchi greenstone belt. The Company holds a dominant land position with over 62,000 Hectares, an operating milling facility, an underground mine with one million ounces in mineral resources, and significant upside surface exploration potential.
India's 5 Most Promising E-Mobility Companies 2024.pdfinsightssuccess2
These Insights Success ‘India's 5 Most Promising E-Mobility Companies || 2024,’ represent just a glimpse of the vibrant Indian EV landscape. With continuous innovation and government support, India is well on its way to becoming a global leader in electric mobility.
Cracking the Corporate Social Responsibilty Code.pptxWorkforce Group
Corporate Social Responsibility (CSR) has evolved from a nice-to-have to a strategic imperative for businesses aiming for long-term success. Understanding and implementing effective CSR strategies can transform your organisation’s relationship with stakeholders, enhance its reputation, and contribute to its financial performance.
Implementing effective CSR strategies involves more than just philanthropic efforts; it requires a comprehensive understanding of your company's role in the community and the environment.
So, how do you approach Corporate Social Responsibility (CSR)?
In this deck you will learn the underlying concept of an effective Corporate Social Responsibility (CSR) strategy.
You’ll also learn
•The various types of CSR initiatives that exists
•Popular CSR strategies deployed by socially responsible organisations
•Tips for creating a socially responsible company.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions. 𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢2024 GROUNDBREAKING CEREMONY OF SK LEAVEO PLANT
➢2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢2024 CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
➢ Daewon Pharm Year End Party
➢ Giant Lantern Festival in Ha Noi with Gamuda Land
➢ Light Festival 2019 in HCMC with Phu My Hung Corp
(etc)
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
The standard operating procedure aims to align all the Digital Marketing Efforts into a single channel and help to measure the effectiveness of each department.
This SOP applies to all digital marketing activities including
• Social Media Marketing (SMM)
• Search Engine Marketing (SEM)
• Digital Ads
• Web Development
• SEO
• Email Marketing
• SMS Marketing
• Community Marketing (Whatsapp/ Viber etc.)
• Paid Marketing
• Native Marketing
• Analytics Tools
4. Future
meetings.
Ideas
• Topics
Specific modules
Best practices
Segments
• Workshops
Work in small teams on a
specific project or module
• Evaluations
Provide group feedback on
websites or projects for
members
@NashHUG
19. Focus on your business goals.
Monitor the right terms.
Segment your audience.
Personalize your responses.
SOCIAL MONITORING BEST PRACTICES
20. Problem: You’re having a hard time getting the right visitors to your site so
they can become leads.
Solution: Monitor Twitter for mentions problems your product/service solves.
Answer their questions and solve their problems to identify yourself as a thought
leader in your industry.
SOCIAL MEDIA MONITORING
USE CASE #1
22. Problem: You’re having a hard time moving leads through the buying
process from subscriber to marketing qualified or sales qualified leads.
Solution: Create a Contacts List of subscribers or other leads of interest, then
monitor that list for mentions of your relevant keywords. When chatter arises,
respond using your industry knowledge!
SOCIAL MEDIA MONITORING
USE CASE #2
34. WHAT IS THE
COS?
The Content Optimization System (COS) is the first integrated content
system to recognize the unique needs of visitors and optimize content
for each viewer. It is mobile-optimized out-of-the-box, fully integrated
with every marketing channel, and adaptive to the changing needs of
leads and customers.
36. WHAT IS
RESPONSIVE
DESIGN?
Responsive websites are designed to automatically display correctly, regardless of the
user’s screen size. According to Google, more people now access the Internet via
mobile devices than with traditional computers, so site responsiveness is paramount.
Templates built with the COS Layout Builder are responsive from the start.
38. WHAT IS
SMART CONTENT?
Smart Content is a remarkable new HubSpot feature, allowing the creation of site
content that changes based on the visitor. Want your leads to see a different page than
your customers? Smart Content can do that, and more.
Templates built for the COS are Smart Content ready.
radical how much the sales process has changedback in the day, more about assymetric information, sales owned the relationshipnow, prospects have TONS of informationmuch of that sales process is "self-serve" - sales rep is involved much later in processCRM - helps the VP track salesSignals - helps the sales rep make sales (provides context, rich and solution-oriented discussion)signals runs right inside of your browser (gmail and outlook)close rate: call within a minute, hour and day - dramatic drop-offemails sent from salesforce, gmail & outlookPeople contact sales later. At least 57% of the buying process has already occurred before picking up the phone.