Mobile marketing Strategy 2013

Are You ready
To Join The
Mobile Marketing
Revolution?
http:///www.theventurecatalyst.co.uk

Agenda

 About Us
 Why Mobile?
 Mobile Strategy
 Premium Mobile Websites
 Sample Applications
 QR Codes
 Text Messaging

About Us

The Venture Catalyst is a full-service mobile marketing agency specializing
in innovative and engaging mobile communication programs, promotions and
campaigns.

Mobile Web Apps
QR Codes
Mobile Location Analytics
Text Message Marketing
Social Media Management
Mobile SEO & Mobile Advertising


The Mobile Revolution

 More then a third of U.K. Adults own a smart phone.
 95% of smartphone owners search locally
 Customer attention span is only 7 sec. long


Engagement is on the Rise

MOBILE WEB

34%
of UK Population
access the web on
their mobile device.
(eMarketer)

TRIPLE
DIGIT
GROWTH
rate in usage.
(Quantcast)


Mobile Coupons are Booming

MOBILE COUPONS

Greater than
150% growth
in 2011 with triple
digit increases in
2013 & 2014
Expected
(Yankee Group)


Mobile is Immediate!

37%
18-24 YR OLDS
55%
18-24 YR OLDS
44%
MOBILE USERS
checked their checked their checked their
mobile in the last mobile in the last mobile in the last
five minutes. fifteen minutes. thirty minutes.

Source: InsightExpress http:///www.theventurecatalyst.co.uk

Mobile Purchase Decision Making

The Mobile Purchase Decision Funnel
turns eyeballs into buyers.

AWARENESS CONSIDERATION PREFERENCE PURCHASE LOYALTY

• Mobile Web • Mobile Web • Mobile Web • Mobile Web • Mobile Web
• Mobile Advertising • Mobile Coupon • Mobile Updates • SMS Coupon or • SMS updates
• SMS Contesting and Updates opt-in • Mobile Apps Incentives • Coupons (Web & SMS)
• Mobile Apps • Mobile Apps
• mCommerce • Polling and Voting

You get valuable data at each step along the path enabling ROI
reporting and an optimization feedback loop.


Traditional Apps vs Mobile Web Apps

APPS MOBILE WEB
No — A separate application is Yes — The mobile web is
Platform Independent required for each platform. accessible on each platform.

Yes — Apps can take total Yes/No — With work, some
Rich Experience advantage of native features. native features can be used.

Yes — Apps are a great extension Yes — Mobile sites are a great
Brand Extensible of your brand. extension of your brand.

No — Apps require a lengthy Yes — Updating a mobile site
Easily Publishable approval process for release. takes mere minutes.

Use these tools to build brand preference, drive transactions,
and increase customer loyalty.


Premium Mobile Websites

Our mobile sites lives in harmony with existing websites
We convert your existing website into a mobile friendly version, compatible with nearly
all smartphones and fully compliant with your brand.

Our system auto-detects traffic from mobile devices and
redirects to your mobile-friendly version

Platform Benefits

 Turnkey: easy, quick and inexpensive way to go mobile
 Proven: our platform powers over 500 mobile websites worldwide
 Scalable: always up-to-date, redundant, flexible and secure
 Integrated: powerful CMS integrates with any existing website

Our platform is

Compatible with more than 98%
of mobile traffic!


Over 30 features


The Big Picture: Mobile Strategy

CONVERSIONS AWARENESS

DR CAMPAIGN BRAND CAMPAIGN
Tailor Mobile Marketing for Tailor Mobile Marketing for
Lead Generation Campaign Recall

TOOLS/TACTICS DATA AVAILABLE TOOLS/TACTICS DATA AVAILABLE

SMS response from SMS: Phone #, carrier, Mobile Web advertising Mobile Web:
offline media (print, TV, referring source Impressions, clicks,
In-app advertising
etc.) referring sources
Mobile Web: Location, Sponsored apps
SMS Contesting device type. Must ask for In-app: Impressions,
personally identifiable engagement, clicks.
info.


Mobile Microsites

Contact Information Content Download

Data Collection Mobile Commerce

Product Database Geolocation

Social Networking Contest Entry


Customer Acquisition

 Allows companies to engage users
and capture information on location

 Drive traffic through QR codes,
SMS links, email, Facebook and
Twitter

 Provides an instant and secure
contact capture form to acquire
new customers anytime, anywhere


Mobile Offers & Loyalty Discounts

 Offer free gifts, discounts, incentives, and
reminders with our Mobile Coupon
Platform
 Create a campaign, broadcast it, and
experience an immediate increase in
traffic!
Mobile coupons are a great way to:
• Have immediate impact on your brand
• Eliminate printing and mailing costs
• Track redemption rates
Sample
• Minimize investment in your POS set-up


mCommerce – Mobile Sales On-the-Go

 Gives your consumer the ability to purchase
instantly, when and where the impulse strikes!

 Combines:
1. ease of purchase
2. location-awareness
3. ready access to information

 Mobile commerce will surpass eCommerce
 A must have for ticket-based events and retail
 Accessible via social media, SMS and QR codes

Use these tools to drive transactions,
and increase loyalty.

QR Codes

 A QR code is only as good as it’s landing page…
 SMART QR Codes:
• Point to mobile optimized landing pages
• Grab attention
• Help spread mobile coupons
• Build lists of mobile phone users
• Run better marketing metrics
• Easily share mobile media (photos/videos)
• Achieve marketing objectives!


Near Field Communications (NFC)

 Allows for simplified transactions, data exchange, and
wireless connections between two devices in close
proximity

 Active vs. PASSIVE – NFC will be driven by marketing, not
payments

 NFC stickers, SmartPosters


Text Message (SMS) Marketing

 Bulk SMS Blast: Send and receive bulk/individual SMS messages via our
easy-to-use web based software and direct carrier connection.

 Mobile Keywords: Text “yourword" to 12345 – provide on-demand
rewards, coupons, links to mobile sites and loyalty program opt-ins.

 Online and Mobile Sign-up Forms: Customers can easily enter their
contact info on your website and get added to your SMS lists.

 Mobile Voting: Create all types of fun and engaging SMS votes/polls.


SMS for Direct Response

 SMS-backed mobile loyalty programs
tie in with email and direct-mail
programs
 Include a URL in the SMS message to
link back to the mobile web for further
engagement, data capture, and
conversion.
 In retail, SMS is becoming the best tool
for CRM and loyalty efforts.

 Use SMS for:
 store alerts
 news updates
 coupons
 reminders

MMS Picture Messaging

MMS is the new standard in mobile messaging and
often times gets 2 to 3 times the response rate in
comparison to standard text messaging alone.

Increased Direct
Interactive MMS
Response Rate

Mass MMS
Targeted MMS
Announcements

Personalized MMS Go Green


Thank You!

Call Us 07714 704446
TEXT Us 07714 704446


Mobile marketing Strategy 2013

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