Marketing storytelling is a powerful tool. But digital marketing makes it difficult. Your audience can go where they want, when they want. Storytelling becomes collaborative. To be a good partner, you need to engage in a bit of marketing worldbuilding, too. Check out this presentation to learn how.
Your Content Doesn't Matter Without TechnologyIan Lurie
The document discusses the benefits of exercise for both physical and mental health. It notes that regular exercise can reduce the risk of diseases like heart disease and diabetes, improve mood, and reduce feelings of stress and anxiety. The document recommends that adults get at least 150 minutes of moderate exercise or 75 minutes of vigorous exercise per week to gain these benefits.
The Dungeons & Dragons Guide to MarketingIan Lurie
If you're a marketer, you already know how to play Dungeons & Dragons. Learn about return on time invested, avoiding railroading, and how gazebos help with keyword research.
Everyone wants to talk about advanced SEO as if it's a set of unique tactics. It's not. Advanced SEO is about recognizing Google's role in the search world, reducing abstraction, and making real fixes. In this presentation, Ian Lurie walks you through what "advanced" really looks like.
Bullshit, Own It: A Temperamental SEO's Guide To Getting Shit DoneIan Lurie
SEO consultants provide clients with recommendations. Like most consultants, we're frequently ignored. In this presentation, Ian Lurie talks about an incremental approach and shows specific examples where small changes add up, build trust, and make progress.
"Advanced" SEO is a phrase that gets thrown around, but we rarely practice truly advanced tactics.
Advanced SEO isn't rel canonical or nofollow.
Real advanced SEO cuts through abstraction. It doesn't add layers of stuff to hide SEO problems. It fixes them.
This is Ian Lurie's slide deck from Digital Summit 2019. Don't let the length scare you. It's packed with links, tips, and step-by-step to-dos.
A Beginner's Guide to PPC: Fast Times, Easy Wins, And Burned MoneyIan Lurie
Get better at PPC by seeing what really bad PPC looks like. At ACP-LS I talked about the many ways to screw up a PPC campaign, and provided some tips for getting it right. These are the slides.
5 Lessons For Entrepreneurs: 2018 EditionIan Lurie
No bullshit, no inspirational quotes. Just lessons from 23 years starting, running, and selling a company. Learn why inspiration doesn't matter, how to avoid terrifying your team, and the danger of success inflation.
Advanced Content Workflow Using GitHub and MarkdownIan Lurie
Great content. Awful workflow. Content creators need to take ownership of the way they do their jobs. Stop using dated tools and processes. Stop settling. This presentation walks through a Github and Markdown content creation workflow.
Tip Per Minute: A Hyper-Active SEO Brain DumpIan Lurie
Don't try to simplify SEO. Embrace the insanity! Learn how to take the hundreds of little things that determine rankings on Google, Bing and Amazon, and make them make sense. My Resonate 2018 presentation.
Intelligent CX: 25 Years of Marketing, And Where to Go NextIan Lurie
Digital marketing has all sorts of cool toys. But we apply them the same way we did 25 years ago. To truly evolve as marketers, we need to start putting the tools to good use and think about creating an intelligent customer experience.
Google is tries to handle hate sites, but they can't. Racist, anti-semitic, misogynistic, and other content find their way into the rankings every day. This presentation shows two strategies I've used to push those sites down the rankings.
You're a team of one, or just a few. Your job is to create "content," whatever that means, but you don't have resources, access, or approval. What do you do?
This presentation provides tips for individuals and small teams of content creators. Tools, advice, and capybara all included.
Needs into Wants: Amazon, Google and the Race for RankingsIan Lurie
Google and Amazon don't appear to have much in common. But they're both heading in the same direction when it comes to rankings. They both have to address needs, and they have to do it by getting away from keyword-based algorithms. For us, that means a different approach to SEO.
This presentation dives deeper than user-centric design and content and provides concrete tips and techniques for capitalizing on the new model. It also explores recent changes and how they all move towards a needs-driven algorithm.
DON'T LET THE 150+ SLIDES SCARE YOU. It's a very fast read.
Storytelling's great. Time to Add WorldbuildingIan Lurie
Digital marketing requires more than storytelling. Stories have a single path - an arc. But consumers, B2B or B2C, can choose their own paths. They work with you to create the stories. Make sure you know how to do that with search, social, and the other online channels. Use Marketing Worldbuilding
Amazon and Google: The State of the Algorithms (2017)Ian Lurie
As always, Google and Amazon are busily tweaking and improving their algorithms. That's great for them. It's hard for us marketers. This slide deck is a high-level look at what we've seen so far. It also provides a few tips, in detail.
Social media analytics is... not terribly inspiring, unless you love analytics. Here's the analytics walkthru for people who are NOT inspired by analytics.
Successful SEO requires great technical SEO. But everyone ignores it. Learn what's possible and how to call BS. Prepared for Digital Dealer 22, based on analysis of 20 auto industry web sites
This document discusses an alternative approach to influencer marketing called "small influence marketing". It suggests finding individuals who have already said positive things about a brand and recruiting them as influencers rather than paying popular influencers. The process involves listening for compliments, asking the person's permission to share their compliment on social media, creating a post with their compliment, and promoting the post. This grassroots approach can be an effective and low-cost way to generate engagement compared to traditional influencer marketing by leveraging existing fans. The document encourages diversifying influencer efforts beyond just paying popular influencers.
Lean content: An effective web writing workflowIan Lurie
Most of us write blog posts. But it's a drag: We have to format, save, rewrite, edit, get images, reformat, and so on. That's a huge timewaster, and it distracts from what's important. The writing!
This presentation explains my method for producing great, polished content with less effort, so that I can focus on technique instead of workflow.
12. I sell homes in Seattle. Seattle real
estate is a great deal right now. Come
see all my Seattle homes on my Seattle
real estate site full of homes in Seattle
because my home are really nice and
they’re in Seattle.