Organically Optimizing google my business listingAbey Thomas
The document discusses various factors that affect Google My Business listings and how to optimize them. It recommends getting reviews to increase trustworthiness, verifying business listings for accuracy, embedding maps on websites, building citations, adding photos and virtual tours, optimizing descriptions with keywords, categorizing accurately, launching blogs, using structured data, and monitoring insights. The overall goal is to engage customers and get ranked higher on Google searches and maps.
This document provides an overview of Google AdWords fundamentals including:
- Getting started with the basic account, campaign, and ad group structure
- Targeting ads through keywords, placements, audiences, and location
- Understanding quality score, ad rank, and how they impact ad performance
- Tracking performance through reports and conversion tracking
- Optimizing accounts by improving ad relevance, landing pages, and bid strategies
- Managing multiple client accounts from one centralized location using My Client Center
The team at G Map Pros have been managing Google My Business accounts and providing local SEO services for over 10 years. Experience gives us a great understanding of what works, as well as what doesn’t; combining experience with analytics and some automation helps deliver better results on a regular basis. We have analyzed thousands of businesses that show up in the Google Maps 3-Pack in some of the most competitive markets and industries throughout the United States. We know what it takes to get you to the Prime Real Estate position on the search engines. Contact Us Today! (816) 605-3750.
7thingsmedia's Founder & CEO , Chris Bishop, presented an intimate introduction into search engine optimization (SEO). Bishop took the group through the basics of how the various search engines work, how to efficiently rank in them and the key on page and off page ranking factors. Plus an Google Panda and Google Penguin update.
You will become aware of the issues that can adversely affect the position of your website in the search engine results. You will also learn about some the positive steps you can take to improve both your website and the linking to your website that over time will improve your website promotion within Google.By the end of the course you won’t necessarily know how to fix any outstanding issues but at least you will be aware that you do have outstanding issues on your website. A more detailed series of courses is available which will cover the actual techniques you need to implement in detail to really get the best out of your search engine optimisation efforts.
ARISE ROBY
Beware (almost) 100 Slides of content!!!
An indepth Adwords introduction class I delivered for General Assembly Sydney.
Content of the presentation
Key advantages of Search Engine Marketing (SEM)
AdWords terminology
How Adwords actually works
Which keywords should you pick
Methods to create effective ad copy
Landing page fundamentals
Walkthrough setup
Advanced bidding and ad options
Tools & tips
Freebies
If you decide to open this deck, say goodbye to your loved ones,cause you are following us down the rabbit hole.
Google Adwords allows advertisers to create campaigns, ad groups, keywords, and ads. Campaigns are responsible for budget and targeting. Ad groups contain 5-10 closely related keywords that receive the same ads. Ads should match keywords and direct users to relevant landing pages. Advertisers should aim for a high quality score to lower costs and increase impressions. Keywords are structured as broad, phrase, or exact match and negative keywords exclude unwanted searches. Metrics like CTR, CPC, and conversions should be monitored and keywords, ads and landing pages optimized over time.
With Google Ads, it is possible to build campaigns whose return on investment is measurable and whose terms are adaptable in real time. What's new in AdWords? How to build your strategy? What are the necessary means?
- Know how to evaluate the opportunities presented by Google Ads
- Understand how Google Ads work
- Discover concrete examples of successful projects in SEA
- Learn how to spread an Adwords budget
A slide deck that goes along with a webinar (http://email-marketing.pinpointe.com/webinar-facebook-ads-vs-google-ads-dupont) that explains the key differences between Facebook ads and Google ads – including the pros and cons for your business.
Google Ads Tutorial for Beginners video by Simplilearn aims to educate one on How to Use Google Ads 2023 to boost your marketing campaigns and brand traffic. We will go in-depth about what google ads are. This Video on Google Ads Explains the different types of google ads google offers, like image ads, text ads, video ads, Product shopping ads, shop showcase ads, responsive display ads, app promotion ads, and call-only ads. Then we will wrap up this tutorial with how to create a google ads campaign on google ads.
During this Video, we will Cover the Following:
👉 00:00 Introduction to Google ads tutorial for Beginners
This segment of the Google ads tutorial for Beginners will brief us on the fundamentals of Google Ads.
👉 01:40 What is Google Adwords?
This segment of the Google ads tutorial for Beginners will give us a brief origin and technical definition of google ads.
👉 07:26 Why are Google Ads important?
This segment of the Google ads tutorial for Beginners will give us an idea about the importance of google ads.
👉 15:36 Google Ads Formats
This segment of the Google ads tutorial for Beginners will briefly explain the different formats of google ads campaigns.
👉 24:14 How to create a Google Ad?
This segment of the Google ads tutorial for Beginners will give us a practical demonstration of how to create a google ads campaign.
👉 42:56 Important metric to track Google ads
This segment of the Google ads tutorial for Beginners will give us a brief idea of how to track our google ads performance.
👉 49:32 Google Ads Optimization
This segment of the Google ads tutorial for Beginners will give us tips to increase the quality score of your Google ads.
❓ What is Google Ads?
Google's online advertising platform, through which advertisers can pay to display advertisements, service offerings, video content, and generate mobile app installs. Google ads were launched on October 23rd, 2000, and have grown rapidly and become one of Google's main sources of revenue. Google Ads provides services that fall under PPC (Pay-Per-Click).
❓ Why are Google Ads important?
Google Ads promotes your product or service to the appropriate audience, ensuring users complete the required action. Google Ads is an efficient way to spread the word about your company. According to Google research, there is an increase in top-of-mind awareness. You can target website visitors rather than people who have already converted by using display network ads and RLSA. You can use Google Ads to see who clicked on your ads, how much traffic came to your website, how many leads were generated, and much more.
🔥Enroll for Free Digital Marketing Course & Get Your Completion Certificate: https://www.simplilearn.com/learn-dig...
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⏩ Check out the Digital Marketing training videos: https://bit.ly/36d97Fs
#GoogleAdsTutorial #HowToUseGoogleAds #GoogleAds #AdsCampaign #GoogleAdsCampaign
Google Masterclass Part 1: Google My BusinessSurefire Local
The Google Masterclass Series is a free online workshop with 4 sessions to help you market your home services business on Google and get found by homeowners in your local area who are searching for your services.
Part 1: Google My Business
Local Leads with Google Maps - Find out how to improve your business's online presence on Google Maps through the exciting new capabilities of Google My Business, your free and easy-to-use homepage profile on Google.
What is off page seo and some of it's techniques. Also includes Blackhat SEO and relation with off page seo. Techniques like social media, link building methods, book marking, etc.,
Google Ads | Google Ads Tutorial 2019 | Google AdWords Tutorial 2019 | PPC Ad...Simplilearn
This Google Ads tutorial (formerly Google AdWords) talks about what Google Ads actually is, the various formats it provides, where Google shows your ads, how you can create an advertisement through Google Ads, the important metrics you need to track and how you can optimize your ads to ensure they accomplish your marketing goals. This Google Ads tutorial is designed for beginners who want to get started with advertising through Google Ads which is a PPC (Pay-Per-Click) platform. It goes into the details of the many ways Google offers to show your ads, the ease with which you can set up an advertisement and the various ways you can optimize your advertisements so that you can give yourself an upper hand over your competition and so much more. Now, let’s get started with understanding how you can make proper use of Google Ads.
The below topics are explained in this Google Ads tutorial:
1) What are Google Ads?
2) What are the various formats in Google Ads?
3) Where is Google showing your ads?
4) How can you create a Google ad?
5) Important metrics to track
6) Optimizing your advertisements
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
This presentation walks you through the basics of the Google Display Network, including how targeting works, and why you might want to select display over search.
One Further - Spektrix and Google Analytics 4One Further
The document discusses upgrading from Google Analytics classic (analytics.js) tag to the new Google Analytics 4 (gtag.js) tag. It highlights benefits like future-proof conversion measurement, codeless tag management, and faster integration with other Google products. It then provides a quick overview of key differences between Universal Analytics and GA4 like combining app and web data, new data model, and moving to a cookieless approach. It recommends actions for users to start using GA4 like adding the configuration tag, enabling enhanced measurement, and planning custom event tracking.
For our latest Google Marketing Platform Sydney meetup we wanted to end the year off the right way, by talking about your Google Ads Strategy for the Holidays.
With the Australian consumer the most pessimistic in 4 years, it’s more important than ever to spend your marketing dollars wisely. We spoke to Erran Su, Growth Marketing Analyst about how to utilise Google Ads to catch the final wave of holiday shopping by targeting the right audiences to make it the best December ever for your business.
Holiday Google Ads Strategy
In this presentation, we'll discuss the big trends, key ideas and some actionable strategies that you can take away to implement on your own site. Let this serve as your springboard to effectively explore the world of SEO further.
What we'll cover:
*Holiday Google Ads Strategy
*State of Play
*Economic Climate
*More Consumers Choosing to Shop Online
*Google Ads Should Be Your Platform of Choice
*Google Ads Strategy for the Holiday Season
*Keywords
*Audience
*Demographics
*Affinity & In-Market
*Remarketing
*MECE Approach
*Bidding Strategy
*Manual, Auto & Smart Bidding
*Creative
*How to Create Killer Ad Copy for the Holidays
*IF Function
*Mobile
*Shopping Ads
*Smart Shopping
*Before You Launch Your Campaign
*Learn to Love the Machine
*Don't Forget the Humans
*How to Measure Your Success
*Go Beyond Search & Shopping
Advanced Google Analytics 4.0 by Aviso DigitalSumeet Mayor
Advanced Google Analytics facilitates Data Collection and processes it into readable reports. Custom Dimensions, Custom Metrics, and Event Tracking help collect data that's specific to your business. It demonstrates more advanced analysis techniques using segmentation, channel reports, audience reports, and custom reports, as well as marketing strategies like remarketing and Dynamic Remarketing that show ads to customers who have visited your website.
• Data Collection and Processing
o Google Analytics data collection
o Categorizing into users and sessions
o Applying configuration settings
o Storing data and generating reports
o Creating a measurement plan
• Setting Up Data Collection and Configuration
o Organize your Analytics account
o Set up advanced filters on views
o Create your own Custom Dimensions
o Create your own Custom Metrics
o Understand user behavior with Event Tracking
o More useful configurations
• Advanced Analysis Tools and Techniques
o Segment data for insight
o Analyze data by channel
o Analyze data by audience
o Analyze data with Custom Reports
• Advanced Marketing Tools
o Remarketing
o Better targeting with Dynamic Remarketing
Google AdWords allows advertisers to target ads to users based on their search queries. Advertisers set up accounts, campaigns, ad groups and keywords. They pay only when a user clicks on their ad. AdWords provides flexible targeting options and can help advertisers meet objectives like generating brand awareness, acquiring customers and increasing sales. It offers access to a large potential audience at a low cost per click.
This document provides a 6-step blueprint for small businesses to improve their search engine rankings and drive leads through search engine optimization (SEO) and pay-per-click (PPC) advertising. The 6 steps are: 1) Claim and clean up online listings; 2) Increase credibility through link building; 3) Ditch keyword stuffing and build quality content; 4) Maximize PPC advertising or lose business; 5) Optimize for mobile or lose customers; 6) Refresh keywords and use ad extensions. Following these steps can help small businesses get their listings high in search results and attract more customers.
A whitepaper from Elon Media Analytics Students. This paper describes some of the benefits of using Google Analytics to plan web content for small businesses.
Fran provides tips for using Google+ Local to promote a business. She explains that setting up and optimizing a Google+ Local page is one of the best ways to drive local search traffic. Some key tips include using high-quality images, writing a compelling introduction, and responding to customer reviews. Maintaining a presence on platforms like Google+ Local allows businesses to shape online conversations and improve based on customer feedback.
The complete guide to google my business posts for multi-location brandsMiShop.local Ltd
Google Posts provide a way for multi-location retailers and brands to promote their business through Google My Business profiles. While the concept is simple, there are factors to consider when developing an effective Google Posts strategy. An effective strategy must account for differences in customer search behavior and intent, how frequently customers search for a business, and whether customers are new or existing. Tailoring posts based on these factors can help drive footfall, clicks, and calls to individual store locations.
With over 90% of the search engine market, it is important for businesses that they are easily found through Google searches.
Google made it easier for businesses to rank on their search engine by introducing Google My Business.
65 per cent of all Google searches contain a local reference, which means it is especially important for businesses to optimise their local search engine optimisation (SEO).
Google My Business is a free tool for businesses to better manage their online presence by providing information about their business that is shown in Google search results.
This includes information such as their location, contact information, photos, customer reviews and products/services they provide. For a business to create a Google My Business account, they first need a Google account.
Providing as much information as possible to help their Google ranking for relevant search queries. The more Google knows, the easier it is for them to show it to the right people.
A businesses’ online identity is therefore significantly improved as part of a location-based marketing strategy.
Once a Google My Business listing is created, this generates a Google Maps location which synchronises with Google Search to enhance searchability.
Google My Business complements a businesses’ website by giving them an extra marketing presence through a Google listing, which can drive more traffic to the website or convert people into customers without them even needing to visit the website.
It provides a snapshot of your business.
The document outlines the 9 most common and expensive mistakes found in Google AdWords audits. These include: 1) not tracking campaign results, 2) lacking a clear value proposition in ads, 3) not using targeted landing pages, 4) not writing targeted ad headlines, 5) bidding too high to be in the top spot without optimizing quality score, 6) not using negative keywords, 7) not using dayparting techniques, 8) not using geographic targeting, and 9) not doing A/B testing of ads and landing pages. The author recommends having an audit done to identify any issues and optimize the campaign.
Strategies to grow small business locally using online marketingAK DigiHub
I think every small business preferred to grow business concentrating on serving locals. In the current digital marketing world, in addition to traditional marketing and advertising practices have helped local businesses get recognized by potential consumers,
In today's technologically advanced world, digital marketing is the new way to promote and advertise products. Compared to traditional marketing, it's cost-effective, easily managed and simple to analyze and learn. In a society where we struggle with scarcity and rising prices, Google digital marketing is the way to turn around.
To know more details, visit us at : https://ttdigitals.com/google-digital-marketing/
Your Guide to Pay Per Click (WSI Cyprus)WSI (Cyprus)
Paid Search or Pay‐Per‐Click (PPC) advertising is an effective and powerful marketing tool that allows
your company to create online brand exposure to your target markets. Additionally, PPC gives you
ultimate control over your marketing dollars while allowing you to capture the attention of the booming
number of online consumers who are ready to spend money on your products and services. You just
need to be there. It’s like having an ad in your local newspaper and only paying for the prospects that
read it! How can it get any better than this in advertising?
This document provides an overview and introduction to local business internet marketing. It discusses key topics like optimizing websites, local search engine optimization, paid search advertising, mobile marketing, social media marketing, email marketing, customer reviews, tracking results, and creating an action plan. The document is intended to help beginners understand the various online marketing channels available and how to get started with a local internet marketing strategy.
What are the best ranking strategies to improve a local seo? | SysTab best Lo...SysTab India
The way to boost your local SEO strategy and improve your local search ranking. There are many aspects to the present , so let’s specialize in the foremost critical ones.
Digital marketing provides numerous benefits for those who learn it, including being a trending and futuristic field, being cost-effective, enabling higher conversion rates and better interaction. Learning digital marketing provides insights into market trends, better career opportunities, opportunities for creativity, and the ability to experiment with different strategies. It is also in high demand and relatively easy to learn.
What are the key digital marketing strategies for 2021 that your business needs to consider to engage and retain current customers and generate more traffic, revenue, and revenue? We have identified eight areas where savvy managers should invest their time and resources next year. If you don't know where to start, start here - because these industry trends can prove to be the best for your marketing business.
What is Google My Business?
http://www.positiveim.co.uk
If you have been struggling to build a local presence on Google, you may be happy to learn that the Google My Business platform makes things a whole lot simpler.
This is Google’s latest tool to help local businesses connect with more consumers. It merges Google Maps, Search and Google+ into a single platform; which can help you easily manage your business information across all of them.
Similar to Top 10 Benefits of Google My Business (20)
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2. Google recently revealed that every one in three Google searches has “local”
intent. This means that millions of people look online for a pizza joint, a dry
cleaner, or a salon in their own vicinity. If your company relies on local con-
sumer traffic, this clearly shows the importance of making your business vis-
ible in the search results.
Today, attracting local customers is easier than ever thanks to technology
that allows you to market in your town or even at individual postcode levels.
Marketing within a defined geographic area is much more effective than
blanket-style marketing if your ultimate goal is to target local consumers in
your area. Basically, you need to fish where the fish are!
One of the best ways for you to connect with local customers is to get listed
on online directories such as Google My Business. As you can imagine, this is
the top local business listing platform simply because it’s owned by Google –
the world’s top search engine.
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3. According to Google, 50% of all the mobile consumers who search for a local
business in a day visit it as well. Furthermore, 18% of them end up making
a purchase.
The importance of being ranked on the Google search engine is something
we all know about. Today, the total global search engine market share of
Google is between 70% and 90%, and this isn’t going to decline anytime
soon.
However, getting noticed in the search engine results pages (SERPS) in-
cludes far more than just aiming for a top spot in regular results and work-
ing on your search engine optimization.
A complete, verified, and optimized Google My Business listing allows you to
connect with your target audience and be found in more ways than ever be-
fore.
Customers are the lifeline of every business. Without customers, businesses
cannot flourish or even operate. Today, most of the successful businesses
consider customers more than just ‘financiers.’ For them, customers are
their friends, advocates, and regulars. The internet has made it easy for
businesses to connect with their target audience every day.
However, finding new customers is still a complex and time-consuming
process for them. Most businesses would love to see a display pop up that
gives their location, phone number, hours of operation, address, customer
reviews and link to their website when someone Googles their business.
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4. Fortunately for you, this isn’t a pipe dream anymore.
Google My Business offers small businesses an amazing marketing opportu-
nity as it attracts over a billion unique users every month. So ignoring this
platform is a mistake that no local business should make.
In this report, I will go over some of the specific benefits of using Google My
Business to gain more local customers and clients.
10 Benefits of Using Google My Business to Attract
More Local Customers and Clients
In order to get better idea of what Google My Business has to offer you, it is
important for you to look at the benefits of using it. Following are the top ten
reasons your business should be using it to attract more local leads:
1. It’s Free
A free marketing tool, Google My Business can drastically increase your
chances of being found online and generating more revenue. Of course,
simply having a listing is not enough – it needs to be 100% complete and
optimized in order to land near the top of the local listing results.
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5. Since it doesn’t cost anything to use it, you’re definitely missing out on a
huge opportunity to gain more online exposure.
2. Helps Customers Find Your Physical Location
Using Google My Business, you can list the exact address and location of
your business on a map. This ensures that searchers no longer need to rely
on a paper map or scribbled instructions to find you; instead they can reach
you through the precise directions.
3. Better Search Visibility
When you search on Google, you may have noticed a high-visibility panel
near the top of the page (below paid ads and above organic results); it usu-
ally contains 3 local business listings and their information. These are popu-
lated with Google My Business listings. A complete and optimized listing can
help your business land in this section. Furthermore, a simple click will direct
your ‘searchers’ to the rest of your content, such as your website – or even
a direct phone call to your establishment.
4. Displays Useful Information
Google My Business gives you a place to make important business updates
that can be immediately seen by searchers. Useful, up-to-date information
about your business will readily be displayed on your Google My Business
listing; searchers can see your:
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6. Hours of operation
Busy Periods
Directions
Photos
The call now button displayed for mobile users
Description of your business
Your listings will be as easy to access on tablets and smart phones as they
are on desktops and laptops simply because Google is fully committed to the
mobile revolution.
5. Another Communication Channel
You’ll be opening up another new interactive channel of communication with
your potential and existing clients and customers by creating a Google My
Business profile. Furthermore, it offers you another place to promote your
promotions and special offers.
6. Hangout with Customers
Whether you are having a typical chatting session with your customers or
are answering their most pressing questions, Google Hangouts is another
great platform to connect with your customers.
Google Hangouts allows you to communicate with ten to fifteen customers at
a time. This makes it a great way to engage customers and promote rela-
tionship with them. You can also use Google Hangouts to create instant-con-
tent that you can share on multiple channels.
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7. Today, hosting a Hangout is easier than ever because you simply need to
navigate to the bottom of your Google My Business dashboard and click on
“Join a Hangout” for it.
7. Gain Customer Insight
The “Insights” tab in Google My Business offers you access to a wealth of
analytics. The information you see is something you can customize. Also,
you can simply pick the stats to compare and they will show up on a chart.
You can then compare stats with “Insights”.
Visibility, engagement and audience are the three main sections. The visibili-
ty section shows the number of views that your profile, posts and photos are
getting. Furthermore, you can change the data to show the last 7, 30 or 90
days report and have access to graphs.
The engagement section shows how your audience is interacting with your
posts. +1 clicks, shares and comments is where you’ll see the stats. You can
also view the results of the last 7, 30 or 90 days, as well as you can plot the
graphs.
Finally, the audience section shows the breakdown of the people following
you. Age groups, gender, and countries is what this breakdown shows.
You can improve your engagement and sales by using these statistics.
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8. 8. Track Website Traffic and Audience
You can use the Google analytic tool in Google My Business to get statistics
on your website traffic and audience. Google Analytics is the master key to
all the things related to analytics. While Insights looks at the traffic garnered
on your Google My Business account, Analytics provides a more in-depth
look at your website traffic.
9. Encourage and Actively Respond to Reviews
Your customers are going to leave reviews whether you love them or hate
them; and most potential customers will decide whether to buy from you or
not based on what people are saying about your business.
Therefore, making it as easy as possible for the customers to leave reviews
is something you need to ensure. Fortunately, Google My Business allows
you to easily do that. Customers can add their rating just by googling your
name once you register yourself with Google My Business. You can also use
your dashboard to monitor and respond to reviews.
A word of advice: It is important for you to encourage customers to leave
reviews. You can do this by sending a feedback request email with a link to
your Google My Business page. It is important that you don’t panic and re-
spond in a professional manner in case you get a bad review. On the other
hand, thank your customers for taking time to share their comments if you
get positive reviews.
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9. 10. It Ties Everything Together
By simply logging into the centralized dashboard of Google My Business,
you’ll find all the best Google tools ready for you to use. Google looks to har-
ness the power of its tools suite to attract more to your business. This
means that My Business closely ties in AdWords, Insights, Google+, Maps
and Search. This makes managing your online presence much easier.
Conclusion
A unified interface, Google My Business looks to make life easier for local
businesses by increasing their chances of being found through Google.
In order to find the right business to meet their needs, four out of every five
consumers conduct local searches on search engines.
You can connect with your prospects on the other end of those searches by
setting up and optimizing your Google My Business Listing. It is a totally free
way to attract customers with this small investment of time. By using this
tool, you can connect with your audience, increase your chances of being
found, and generate more targeted traffic to your website or other places.
In this report, I have briefed you about Google My Business and the benefits
of using it to attract more local customers and clients. However, you may be
left wondering if your listing is claimed. If it is, you may be wondering if it’s
optimized. You also may be curious as to how well your listing ranks.
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10. We specialize in creating detailed, specific local marketing for small busi-
nesses. We will also let you know exactly where you stand when it comes to
local search engine optimization and your overall digital presence.
Contact us today if you would like to discuss this process in more detail or if
you’re ready to get started.
IMPOWER SOLUTIONS PVT LTD.
VTN TOWERS, 4th
Floor,
Ravij Gandhi Salai, OMR,
Siruseri, Chennai, Tamil Nadu
INDIA – 603103
+91-9003020455
info@impowersolutions.com
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