1. The document discusses the history of innovation in the fashion industry from the 1920s to present day, including notable designers and their contributions.
2. It then covers current and emerging technologies that could be applied to the fashion industry, such as wearable technology, smart textiles, and how fashion and technology may converge.
3. The document concludes by discussing value drivers and challenges for the fashion and luxury goods industry today, such as a focus on portfolio management, emerging markets, and dealing with counterfeiting.
Sabyasachi Mukherjee is an Indian fashion designer from Kolkata. He graduated from the National Institute of Fashion Technology in 1999. After working various jobs, he started his own label called Sabyasachi in 1999. Some key facts about him:
- He pioneered the use of Indian textiles in modern contexts and revived traditional crafts like bandhani.
- He has dressed many Bollywood celebrities and his aesthetic draws from Indian culture and folklore.
- He has showcased internationally and is one of the most prominent Indian fashion designers globally.
The document provides background information on the luxury fashion brand Dolce & Gabbana. It discusses the brand's history, founders Stefano Gabbana and Domenico Dolce, and their rise in the luxury fashion industry. Details are given about Dolce & Gabbana's product lines, flagship stores, marketing strategies, and key competitors like Christian Dior. Their branding emphasizes Italian culture and family values. Recent marketing campaigns have focused on the theme of #DGFamily to represent the brand.
The document discusses two main categories of fashion: Haute Couture and Prêt-a-Porter. Haute Couture refers to high-quality, custom-made clothing produced in limited quantities. Prêt-a-Porter, also called ready-to-wear, refers to mass-produced, standardized clothing intended for wide distribution. Prêt-a-Porter collections can be designer/creator lines or lower-quality confection lines. The document also classifies fashion into categories like style, classics, fads, trends, and discusses fashion forecasting.
Sabyasachi is a leading fashion designer who has been renowned for his budget friendly creations as well as the iconic costumes he designed for the Bollywood weddings.
Sustainable fashion aims to create environmentally friendly and socially responsible systems. Conventional clothing production can harm the environment through water pollution from pesticides and dyes, emissions from synthetic fibers and transportation, and filling landfills when clothes are discarded. Materials like modal rayon are made from processed beechwood but can release formaldehyde and cause allergic reactions in some people. Fur farming produces animal waste that pollutes waterways with nitrogen and phosphorus while processing involves harmful chemicals. Garment manufacturing has issues with long work hours, unsafe conditions, harassment, restrictions on unions and supply chain pressures that compromise worker welfare. Alternatives promote fair trade, child labor-free and eco-friendly options.
This document summarizes research on sustainable fashion. It defines sustainable fashion and discusses fibers from plant sources like cotton, bamboo, and recycled polyester as well as animal sources like leather, wool, and vicuña wool. It also covers upcycling and concludes that sustainable fashion considers environmental, social and animal welfare impacts while remaining commercially viable. Qualitative and quantitative research methods are also defined. Literature from magazines and organizations is reviewed on various fibers and issues in the fashion industry.
Mehtab's Fashion portfolio documents various themes for a clothing collection including Indian Traditional, Western, Summer, Flower Power, Winter, Black and White, True Blue, Animal Prints, and Miscellaneous. It includes mood boards, collections, sketches, flats, and swatches of fabrics like cotton, silk, polyester, viscose, linen, nylon, rayon, taffeta, chiffon, georgette, velvet, corduroy, fur, and different weaves. The portfolio provides visual research and inspiration for a diverse line of clothing.
Fashion refers to styles or trends in clothing, accessories, and behaviors that are popular at a given time. The history of fashion design began in the 19th century with Charles Frederick Worth, who is considered the first fashion designer. Fashion changes over time due to factors like trends, culture, religion, age, gender, and area. It is an important part of identity and allows people to express themselves. Fashion awareness has grown through education programs and it is now a significant global industry and source of income.
The document provides an introduction to retailing. It defines retailing as the distribution of consumer products from producers to ultimate consumers through retailers. Retailing has evolved over time from small kirana stores to large supermarket and hypermarket formats. The evolution of retailing in India has been driven by factors like increasing incomes, changing consumer preferences, and infrastructure development. Retailing plays an important role in the marketing system by acting as an intermediary between producers and consumers. It provides various services like maintaining inventory, promoting and selling goods to consumers on behalf of producers.
H&M is a Swedish multinational retailer known for fast fashion clothing. It offers a wide variety of clothing, accessories, and home goods for men, women, teens, and children. H&M has stores in 61 countries worldwide and online shopping in 32 countries. It aims to provide stylish designs at affordable prices to customers of all ages and styles.
Fashion is a major social force that influences many aspects of daily life and culture. It is defined as the prevailing styles or customs in dress, behavior, and other factors that are popular within a certain community or period of time. Fashion trends emerge and evolve constantly as styles are adopted and discarded by the majority of people.
This document provides step-by-step instructions for draping a basic bodice block and princess panels on a dress form. It details how to prepare the fabric by measuring and marking grain lines. It then outlines the draping process for the front bodice, back bodice, center front panel, side panels and more. Key steps include centering pattern lines on the form, clipping darts and hemlines, smoothing fabric over seams, and marking construction notches. The goal is to create a custom block that can be adjusted as needed for patternmaking.
The portfolio contains 14 fashion design projects by Nahdin Sabla including collections of dresses inspired by 1950s styles and Peruvian culture, techniques for origami dressmaking, embroidery, and patternmaking. It also documents her work overseeing sewing workshops in Peruvian jungle communities and modifying a traditional pollera skirt. The projects showcase her skills and range from garment construction to cultural influences on her designs.
Heena Soni ,B,Sc -Fashion Design + Second Year Advance Diploma In fashion Designdezyneecole
Heena Soni ,Student of Degree Progarmmein Fashion Design From Dezyne E'cole College ,This project is a showcase of her work after her two years of diploma programme opted along with the Degree Studies .The study programme course contents are Industry aligned and Endorsed by the ministry of Skill NSDC.
www.dezyneecole.com
Fashion designing is the art of applying design and aesthetics to clothing and accessories. It is influenced by various cultural and social factors and has varied over time and place. Some of the top fashion designers in the world include Valentino Garavani, Tom Ford, Betsey Johnson, Domenico Dolce and Stefano Gabbana, and Stella McCartney. Fashion also has a large industry in India, with top Indian designers being Ritu Beri, Rohit Bal, Rina Dhaka, Manish Malhotra, and Abu Jani and Sandeep Khosla. Fashion is showcased through important fashion shows, represented by famous brands, and brought to the public through magazines
The document provides a trend forecast for fashion in spring/summer 2016. It identifies the top 10 colors for women's and men's fashion, including coral, burgundy, and grass turf. It also highlights key prints and patterns, such as bold florals and revamped classic prints for men. Different silhouettes, fabrics, and embellishments are forecasted for categories like women's, men's, and children's wear. Trend predictions are provided for areas including accessories, activewear, and women's intimates. The report aims to help retailers and designers identify popular styles and colors for the upcoming season.
The document provides information on and links to images of the work of various fashion designers, artists, and artisans including Valentim Quaresma, Iris van Herpen, Sandra Backlund, Patrick Blanc and Jean-Paul Gaultier, Katherine Wardropper, Julie Elienberger, Eleanor Amoroso, and Lisa Kellner. Links are provided to photos of their work, which includes smocking, sculpted jewelry, and vertical gardens.
For fashion brands, building a touchpoint landscape is an increasingly daunting task. Fashion is democratizing rapidly and a new breed of social media like Pinterest is bringing great opportunities. This presentation offers a method of building real story telling customer journeys for different customer types. It also shows a number of promising trends. It includes overviews of online and offline touchpoints, owned, bought, and earnt media; it shows ways of connecting touchpoints with QR codes and more.
Keynote: Creating the Future of Retail Shopping PrecinctsRoss Dawson
The document discusses key driving forces that are shaping the future of business, including exponential technology, commoditization, and rising expectations. It outlines societal trends like social networks, sharing economies, and the importance of reputation. The document argues that businesses must create high-performance living networks to adapt, bring these forces to life through energizing leadership, and work with communities to build the future of business.
WARDA is the software platform that allows Luxury, Fashion & Retail companies to manage their digital assets to improve the activities during product development, marketing, visual merchandising and e-commerce.
Digital asseta are a huge value that are often not valued because unrecoverable, not accessible, not shared and managed in a very personal way. Digital data are critical to the business and provide huge efficiency if managed properly.
WARDA is an Italian software house that has significant experience in this field arising directly from major projects for companies in the fashion market, luxury and retail.
The document lists several knitwear designers including Clare Tough, Claudia Hill, Karen Nichol, Thea Bjerg, Camilla Diedrich, Helena Hietanen, Petra Blaisse, Jeung-Hwa Park, Mie Iwatsubo, Ingrid Tait, Sandra Backlund, Jessica Preston, and Ismini Samanidou. It also lists artists and designers that use knitting such as Freddie Robins, Rosemarie Trockel, Twisted Thread, Donna Wilson, Cyberknitting, and Patricia Waller. Fashion designers that incorporate knitwear into their collections are also listed and include Sandy Black, Claire Tough, Molly
This document discusses introducing an e-commerce platform for Chanel without compromising the boutique experience. It identifies three main issues: 1) Chanel's limited geographic reach compared to competitors who sell online, 2) the inability to try on clothes virtually before purchase, and 3) lacking the personalized service of physical boutiques. Solutions proposed include expanding Chanel's online presence, incorporating virtual try-on technology using customer measurements and photos, and designing the online experience to mimic physical boutiques. The goal is to increase accessibility, sales, and customer satisfaction for Chanel worldwide.
Alexander McQueen was a renowned British fashion designer born in 1969 in London to a working-class family. He left school at age 16 and began his career with an apprenticeship in menswear tailoring. After studying fashion design, he launched his own womenswear label in 1992. In 1996, at age 27, he became chief designer at Givenchy, where he won several awards but felt constrained. He later left to pursue more freedom with his own brand. McQueen was known for dramatic, daring designs and theatrical fashion shows. He committed suicide in 2010 at age 40, leaving a legacy as an influential and pioneering designer.
The document provides an overview of key colors for fall 2010 fashion week in New York, as reported by Pantone. Key highlights include:
- Lagoon, Pantone's 2010 color of the year, is a popular hue especially in accessories. Lipstick Red also makes an impact.
- Designers offer options that are practical yet offer newness, with innovative takes on basics and lively, transporting colors.
- Notable colors include Purple Orchid, Chocolate Truffle, Woodbine, Golden Glow, Endive, and Oyster Gray.
- Several designers' inspirations and signature colors are profiled, focusing on combinations of colors that conjure travel,
Este documento resume las últimas novedades y tendencias de moda, belleza y estilo de vida. Incluye resúmenes de desfiles de moda, como el colorido desfile primavera-verano de Agatha Ruiz de la Prada. También presenta la inspiración punk y rockera de la línea primavera-verano de A.Y. Not Dead. Por último, analiza los beneficios de tomar sol moderadamente y exponerse a la luz solar.
AcrossChina began operating in 1992 as one of the first professional event agencies in China. It has since grown to become a leading integrated communication group with over 200 employees providing services including branding, marketing, public relations, and event management. AcrossChina has earned a strong reputation through its work with over 120 international brands and long-term relationships with government and industry organizations. It aims to promote the public relations industry and corporate social responsibility through employee training and community initiatives.
InnoBrand 遠見創新論壇2013
創新品牌三大致勝關鍵:第一.Loyalty忠於原味,第二.Repetition 不斷溝通 ,第三.? ?
請到臉書「Let's talk about BRANDing」找出夏代爾博士三大致勝關鍵
Www.facebook.com/letstalkaboutBRANDing
特別感謝 國際人ViP品牌顧問執行長 陳玉婷女士 邀請 國際人ViP品牌領袖學院共同創辦人 多明尼克夏代爾博士。Special thanks to Emily YT Chen, CEO of ViP Consulting Group who invites Dr. Dominique Xardel, the Associate Founder of ViP CBO Academy
EXPO BRANDING is an innovative branding company that provides design, branding consultancy, and training courses. It was founded in Shanghai in 2014 by Yi Wu and the Italian Alessandro Rosso EXPO Group. EXPO BRANDING aims to become a bridge between Eastern and Western brands by providing one-stop branding services to help international brands enter China and Chinese brands go global. Its team of Western and Chinese branding experts provides services ranging from brand assessment to strategy, execution, and optimization.
Denzil DSA Aerospace Marketing: Building Sales & Marketing - Chinese & Englis...reekooh
Aerospace Marketing: Building Sales & Marketing - Chinese & English version
Objectives
Introduction to international Business aviation,
Benefits of strong sales and marketing relationship,
Ingredients to build and implement strong marketing and sales programs.
Part One - Sales and Marketing -“The love-hate relationship”
Part Two - Creating value for the Sales Force
Part Three - Interactive Case study
The document summarizes women's fashion in France from 1940-2000 in 3 sentences or less per decade:
1940s-1950s: Fashion was strictly controlled during WWII with pencil skirts and utility fabrics, then Dior's "New Look" defined the 1950s with an hourglass silhouette emphasizing femininity.
1960s: The miniskirt became iconic as women's liberation took hold, and designers like Courreges popularized a more geometric, space-age aesthetic.
1970s: Bold, colorful fashions emerged as hippies, punks, and disco dominated, including floral prints, bell bottoms, and platform shoes.
Chanel S.A. is a French luxury fashion house founded in 1909 by Coco Chanel. Some key points:
- Coco Chanel revolutionized fashion by bringing simplicity and functionality to women's clothing.
- Iconic Chanel products include the 2.55 quilted leather handbag and No. 5 perfume.
- The brand maintains its luxury status under the creative direction of Karl Lagerfeld and operates boutiques worldwide.
- Chanel is known for its timeless designs, emphasis on quality, and positioning of elegance and class within reach of social elites.
The document summarizes and discusses various luxury fashion brands and their recent marketing efforts and product lines. Prada is highlighted for its successful celebrity endorsements including up-and-coming stars. Louis Vuitton's summer collection was inspired by a trip to India and features military-inspired pieces with bright colors. Paul Smith designs cycling gear in addition to menswear. Dior Homme is praised for its meticulous tailoring process.
Eley Kishimoto is a British fashion and design company founded in the early 1990s by Mark Eley and Wakako Kishimoto. They are primarily known for their vibrant, graphic print designs which they apply to clothing, accessories, home goods, and other products. Some of their major achievements include being appointed creative directors of French brand Cacharel in 2008 and gaining a reputation for their print work with top designers through the 1990s and 2000s.
This document analyzes the brand identity and communication strategies of Diesel over three eras from 1978 to present. It examines Diesel's logo, branding across product categories, competitors in the jeans and urban clothing market such as Levi's, G-Star, and Energie. The analysis highlights how Diesel's brand identity and messaging has evolved from promoting a "greasy rockabilly" style in the 1970s to "quirky urban fashionistas" in the 1990s to its current "conscious hedonism" brand positioning.
Louis Vuitton's spring collection was inspired by intergalactic travel and featured wearable blazers, knit tops, and leather accessories. Miu Miu's summer offering transformed women into punks or rebels with daring silks, leathers, and platform shoes. Dior's spring line expertly blended fantasy and reality with Raf Simons' signature tailoring of pleated skirts and bomber jackets.
This article pays tribute to three influential fashion designers: Coco Chanel, Gianni Versace, and Alexander McQueen. It summarizes their key contributions: Coco Chanel empowered women with her simple yet elegant designs; Gianni Versace challenged conventions and celebrated individuality; Alexander McQueen was a provocateur who used fashion to make bold artistic statements. The article highlights how each designer revolutionized fashion and left a lasting legacy.
This document provides an overview of fashion history from several regions and designers. It discusses the history of French, British, American, and Italian fashion design. For French design, it mentions Yves Saint Laurent and Givenchy. For British design, it discusses Alexander McQueen and John Galliano. American design highlights Calvin Klein. Italian houses covered include Versace, Prada, and Giorgio Armani. The document also provides a brief introduction to fashion history in Pakistan.
The document summarizes trends from London Fashion Week 2011, noting that a lack of clear trends was prominent. Dark colors were prevalent but with flashes of bright colors and neon accents. Sportswear incorporated elements of haute couture with luxe fabrics. Multiple designers referenced anti-trend or anti-sexiness influences, with some presenting styles inspired by elderly women's fashions like crochet and sensible footwear. Overall, a sense of refinement and individuality emerged over strict adherence to trends.
1) Department stores first emerged in Italy in the early 20th century as revolutionary new retail spaces that made products accessible to all customers through standard prices and displays.
2) After World War II, Italian department stores like Rinascente helped establish "Made in Italy" as a global brand, showcasing high quality Italian fashion, leather goods, and craftsmanship.
3) Giorgio Armani launched his fashion career in the 1960s and founded his company Giorgio Armani SpA in 1975, revolutionizing menswear with relaxed, less padded jackets that revealed the natural body. His minimalist style became hugely popular with both men and women.
The document summarizes information about the brand ONE CHOI and its founder Won Choi. It states that Won Choi was born in Gwangju, South Korea and studied ceramics and textile design in university. She worked for brands like Alexander McQueen and Lanvin before founding her own label ONE CHOI in 2012. The brand is known for utilizing advanced knitwear techniques from South Korea and high quality yarns from around the world. Celebrities like Jane Birkin and Suki Waterhouse have worn ONE CHOI designs.
Christian Lacroix is a French fashion designer known for his opulent, fantastical designs inspired by history. He graduated from university in 1969 and began his career sketching fashions. In 1987, he opened his own haute couture house in Paris and launched ready-to-wear in 1988. While critically acclaimed for his artistic vision, Lacroix struggled to make his designs practical for working women. By 2009, financial troubles led Lacroix's company to discuss selling to investors in an effort to save the historic couture house from bankruptcy.
This document provides biographical information about five fashion designers and their careers:
1) John Galliano is a British fashion designer known for his work at Givenchy and Christian Dior in Paris. He launched his own label in the 1980s before taking the role of chief designer at major French houses in the 1990s.
2) Isabel Marant is a French designer known for her bohemian aesthetic. She launched her own label in Paris in the 1990s after interning with other designers. Her brand now includes multiple lines.
3) Miuccia Prada founded her brand in Milan and is known for her avant-garde designs.
4) Donna Karan launched the urban
Akshay sharma,BS.c-Fashion Technology,+2 years Diploma dezyneecole
The document provides details about Akshay Sharma's collection concept and design process. He was inspired by geometry and conceptual influences. His research focused on sacred geometry, the golden ratio, Islamic geometry, and fractal geometry. For his conceptual collection, he explored geometric shapes through origami-inspired outfits in pink, white, and black fabrics. The pink outfit used origami folds to create a romantic look. The white sculpture used proportions to form a new silhouette. And the black and white folding art piece brought a professional aesthetic. Akshay considered elements of design and materials like lycra and paper to realize his geometric concept through conceptual garments.
This document profiles 10 influential fashion designers:
1. Coco Chanel revolutionized women's fashion in the early 20th century with her simple, comfortable designs like the Chanel suit and little black dress.
2. Calvin Klein became famous for his jeans and casual yet elegant styles.
3. Donatella Versace has led the Versace brand successfully as artistic director since her brother Gianni Versace's death.
4. Giorgio Armani is known for his luxurious yet relaxed men's and women's lines.
The document provides rules and context for a fashion quiz, including 18 multiple choice questions. After discussing the origins of palazzo pants in the 1920s, popularized by Coco Chanel in Venice, it asks a series of multiple choice questions about fashion brands, trends, and historical events. Examples include the Kelly bag made famous by Jackie Kennedy, bomber jackets, Nehru jackets, and the origins of the Burberry plaid pattern.
The document discusses the houndstooth pattern trend for autumn/winter seasons. It summarizes that houndstooth originated in Scotland in the 1800s and was traditionally only seen on hats. Now it appears on many clothing items and accessories. Famous designers like Chanel popularized it in the 1980s. The trend is seen on runways, in stores, and being worn by celebrities. Houndstooth is a classic pattern that reemerges regularly in fashion and continues to be popular.
The 1960s were a time of social and cultural change as well as advances in science and technology. Music saw the rise of bands like the Beatles and Rolling Stones in the early 1960s, followed by artists like Bob Dylan, the Beach Boys, and Janis Joplin later in the decade. Fashion during this era was defined by designers like Valentino, who gained fame for dressing Jacqueline Kennedy, André Courrèges who introduced the miniskirt, and Pierre Cardin whose space-age designs used geometric shapes. Hairstyles grew longer and wilder, reflecting the emerging hippie counterculture movement centered in San Francisco.
The document provides information about fashion, including definitions of fashion, why people wear clothes, how fashion has changed over time and through travel, where fashion began, different fashion styles and trends over the decades, fashion design, modeling, fashion shows, top fashion cities and their designers, fashion magazines, fashion schools, and more. It discusses fashion as both an industry and a form of self expression.
The document provides an overview of women's fashion from the early 1900s to present day. It discusses key fashion designers such as Mariano Fortuny, Coco Chanel, and Cristobal Balenciaga. Fortuny is credited with breaking from tight corset silhouettes with his loose, draped Delphos gown inspired by Greek sculptures. Chanel also designed loose, functional clothing and is known for the Chanel suit and little black dress. Balenciaga was a master tailor who created elegant, complex designs that updated traditional silhouettes.
Similar to Fashion and Innovation Keynote - Madras (20)
1. The document describes a customer experience mapping for a brand experience design project focused on sugar cane harvesting.
2. Various engagement tools are outlined, including contextual posters, ambassador conversations, visitor comment books, commenting cups, and benches for conversation.
3. The goal is to understand visitor and consumer perceptions of a new product category through authentic feedback and insights gathered via the different engagement methods.
The document discusses design thinking and its application in business. It explains that design thinking is an iterative process that uses techniques like empathy, prototyping and experimentation to solve problems in new ways. It allows companies to harness collective imagination and customer insights. The document also outlines how design thinking can be applied in different business functions like marketing, product development and strategy to drive innovation.
Idris Mootee, CEO of Idea Couture Inc., gave a lecture at the Ivey School of Business on global strategy and innovation. He discussed how the world is becoming increasingly hyper-connected and how industries are converging. He argued that companies must think globally to find growth opportunities, noting that emerging markets like China and India present enormous potential customers and talent. However, companies must understand local needs and adapt locally to succeed globally. Mootee suggested companies pursue a balanced approach of global integration and local responsiveness in their strategies.
60 Minute Brand Strategist: Extended and updated hard cover NOW available.Idris Mootee
This book includes the very latest thinking on branding and brand strategy. It has been published in different many languages and use by top global brands to train their brand managers. New updated hard cover version is not available from Amazon May 2013
Pls view in full screen mode. Published in more than 5 languages.
This document outlines 10 lessons of innovation based on experience in the field. The lessons are: 1) Innovation involves selling ideas as well as inventing them. 2) Brainstorming needs structure and rules. 3) Creativity is not the same as innovation, which builds on creative ideas. 4) There is no single clear or simple path to innovation. 5) Innovation occurs at the intersection of unrelated ideas. 6) Innovation requires respectful but intense debate of ideas. 7) Innovation benefits from critical evaluation of flaws and failures. 8) Innovation has its own visual and verbal methods of communicating ideas. 9) Prototyping and failing early are important to innovation. 10) Intrinsic motivation, not money, drives radical
The document is a 15-minute crash course on innovation by Idris Mootee, CEO of Idea Couture Inc. It discusses how thinking is limited by theories, biases, and bounded awareness. It provides tips on avoiding hindsight bias and being foresight-deficient. Key quotes emphasize breaking patterns to see things differently, doing new things rather than just dreaming them up, failing innovatively, and solving impossible problems with one idea. The document encourages exploring the intersection of ideas and putting big ideas into action.
The document lists 10 habits of companies that lag in innovation: 1) being afraid of risks and failure, 2) lacking diversity in processes, 3) overreliance on mature products with a weak innovation pipeline, 4) continuing practices that brought past success, 5) having an inward focus, 6) trying to develop all ideas in-house, 7) applying six-sigma principles to everything, 8) thinking focus groups equal customer centricity, 9) thinking design is about aesthetics, and 10) believing innovation does not require resource commitment.
Innovation and Design Thinking - Idris MooteeIdris Mootee
The document outlines 10 design thinking principles for business and strategy innovation presented by Idris Mootee, CEO of Idea Couture Inc. The principles are: using creativity to organize problems; bringing customer empathy; using conceptual drawings to discover relationships; breaking challenges into manageable chunks; focusing the organization with a common mission; creating tangible prototypes; using storytelling to articulate customer scenarios; immersing cross-functional teams in challenges; uncovering unmet customer needs through research; and using design as a language to describe new concepts.
CEO Innovation Playbook Public Short Version Part TwoIdris Mootee
This document discusses barriers to innovation and strategies for overcoming them. It summarizes that as companies grow larger, they become more specialized and complex machines that are difficult to change. An innovative idea may require destroying the existing wiring of the business. The document also discusses three myths about innovation: that it is mostly accidental, can be achieved through strategic planning, and is about being first to market. It argues that recognizing valuable accidents and being correctly positioned are more important. The document provides an overview of different types of innovation including business models, experiences, services, processes, products, and technology. It concludes with a discussion of intellectual property management for innovation.
CEO Innovation Playbook Public Short - Idris Mootee Part OneIdris Mootee
This document is part 1 of 2 of "The CEO's Innovation Playbook" by Idris Mootee. It introduces the concept of design thinking as a new management practice that fuels innovation. It argues that many businesses are missing opportunities by over-managing and under-innovating. The document provides tips for spotting market vulnerabilities and shifts to stay ahead of competition through innovation.
1. The document discusses managing global brands and the challenges of achieving local relevance while maintaining a consistent global brand. Some key challenges discussed include balancing global consistency with cultural adaptation, determining which elements of the brand can be adapted locally versus remaining consistent globally, and determining which brands are best suited to be global mega-brands versus local brands.
2. Transitioning local brands to global brands is also discussed, outlining strategic options like fading a local name into a global name over time or making an instant switch. Drivers of a company's international product line are also mentioned.
3. Achieving cultural relevance while maintaining authenticity to the core brand is highlighted as important. Examples are given of ensuring translations and adaptations are
This document discusses developing a brand strategy and summarizes key points in brand positioning, identity, and image. It explains that brand identity is how a brand strategist wants a brand to be perceived, while brand image is how a brand is currently perceived by customers. Brand positioning communicates part of the brand identity to target segments. The document emphasizes translating a brand promise into a customer experience strategy and vision so employees can deliver the brand as intended. It questions how to map customer engagement opportunities to the brand vision and measure progress through key metrics.
This document discusses the concepts of Web 2.0 and Media 2.0. Web 2.0 refers to emerging cultural practices on the internet where users are increasingly helping to generate content, rather than just consuming it. Media 2.0 is driven by convergence of different media enabled by new technologies, which is lowering barriers for anyone to participate in cultural production and sharing their creations globally through platforms like blogs and podcasts. This democratization of media production is shifting power away from traditional large media companies towards grassroots, citizen-led movements online.
This is the second session (Sep 8) of our Free Open Advanced Branding Masterclass at www.mootee.typepad.com. Pls rememebr no books are needed. We will forward additional reading material for all registered participants.
This is the first session (Sep 4) of our Free Open Advanced Branding Masterclass at www.mootee.typepad.com. Pls rememebr no books are needed. We will forward additional reading material for all registered participants.
The document discusses the rise of mobile social networks. It predicts that consumer demand for social media and user-generated content on mobile devices will increase sharply over the next year. Mobile social networks are also expected to become a $13.1 billion industry by 2011. Additionally, location-based social services using GPS on mobile phones are forecast to grow from 0.5 million users currently to over 20 million users by 2011. The document examines the nature and value of social networks and how they are evolving to become dynamic and context-dependent as more aspects of people's social lives move onto mobile devices.
Eight Deadly Sins Of Web 2.0 Start-Ups - Idris MooteeIdris Mootee
The document outlines nine deadly sins that can doom startups. These sins include lack of founder happiness, inauthentic ideas not based on personal experience, inability to focus on a core idea or product, being technology-driven rather than user-focused, excessive spending before profitability, desiring too much ownership and power over others, arrogance, surrounding oneself with boring people, and failing to acknowledge one's own limitations. The author urges founders to avoid these pitfalls in order to have a successful startup venture.
Web 2.0 Start-Up Field Guide - Idris MooteeIdris Mootee
The document provides advice for web 2.0 entrepreneurs on starting a business. It discusses the key components needed for a business, including money, commitment, and knowledge. It outlines common mistakes like not having enough capital or believing a feature is a business. The document also discusses strategies for finding investors, including understanding the investment climate and continuum from angels to venture capitalists. It provides tips on developing the business model and positioning the company for future investment.
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Fashion and Innovation Keynote - Madras
1. VII Encuentro de Empresarios de la Moda y Marcas de Prestigio
Apuntar al crecimiento: innovación y creatividad
2005 2008 2011 2014 2107 2020
Customer Experience Innovation in the Fashion and Luxury Goods Industry
Closing Keynote Presentation – Madrid May 25, 2005
Idris Mootee
2. agenda
history of innovation in the fashion industry
current technological innovations
the promise of technology crossing over with fashion
emerging technologies and applications
challenges of the fashion and luxury goods industry today
broader issues in smart fashion
3. fashion has
always been more
about
art than strategy
creativity than innovation
connections than governance
4. history of fashion
Tennis star Rene Lacoste, Cristóbal Balenciaga Yves St. Laurent opens
known as quot;le Crocodile,quot; introduces quot;semi-fitquot; fashion house; often
manufactures a versatile new dresses with soft, round uses ethnic inspirations;
tennis shirt. It features an shoulders; is the classic remains most classic
embroidered crocodile, believed designer of the 1950s modern designer, heir to
to be the first of a designer logo Chanel, Balenciagna
to appear on a garment.
1930 1947 1954 1960 1962 1965
Influenced by rock
Christian Dior Pierre Cardin
music, quot;Modquot; scene
reestablishes Paris as becomes first
makes London major
fashion center; revives designer to
fashion center with fun
haute couture; replaces license his name
and revolutionary
wartime austerity with for various
clothes: bell bottoms,
the glamour of the quot;New products; is first
psychedelic prints, wild
Lookquot; with tight waist, to create ready-
colors, dresses made
stiff petticoats, billowing to-wear lines
of vinyl
skirts
5. history of fashion
Benetton International Holding
moves its' headquarters in
Luxembourg, and begin its'
Known as Halston, Roy Claude Montana founds strategy in internationalization.
Halston Frowick dominates couture house; Toscani pushes its creative limits,
1970s with pantsuits, specializes in leather an approach that cemented its
sweater sets, form-fitting
distinctive positioning
dresses, knit wear
1970 1974 1979 1980 1985 1990
Ralph Lauren founded the Polo label in Alexander McQueen
Japanese quot;schoolquot; of
1967 with the quote “A tie was the way emerges as daring new
designers, including
a man expressed himself. I believed designer; features cozy,
Issey Miyake, Kenzo,
that men were ready for something new romantic designs; favors
Rei Kawakubo, Hanae
and different. They didn’t want to look highly theatrical fashion
Mori, enjoy major
as if they worked for IBM.” shows, models parade in
couture success rings of fire.
Giorgio Armani Donna Karan
creates men's wear launches line of
line; popularizes versatile, casual knits,
Italian tailoring favors black.
8. where will innovation
be coming from? and
how disruptive will
they be? smart fashion
soft computing
techno moda
from geek to chic
reactive fashion
wearable technology
9. what needs to happen?
Wearable Clothes that are made
from smart textiles
technology is to
(chemical, electronic or
change the whole
nanotech) with the
Smart
idea of how a
Wearable capability to react on
computer should be different solicitations such
Fashion
Technology as thermal, chemical,
used. A computing
biological or electron-
device can simply
magnetic Clothes that
be worn, much as have certain advanced
eyeglasses or functionalities
fashion, and – Contained certain
protection properties
interact with the
– Actively reacting to
user based on the
the external
context of the
environment or
situation. (MIT) user’s conditions
– Ability to deliver or
exchange
information about the
users
12. making smart textiles real
• Progress of ‘smart’ textiles from concept to practical applications
will require the development of a range of new technologies. The
science underlying these technologies still needs to be developed
• It requires flexible electronics, which includes conducting
polymers and the incorporation of sensors into textiles either
directly into the fibres or by conventional textile processes such
as knitting
13. what are smart textiles
Embedded Computing Textiles
Moisture Management Textiles
Electrical Conductivity Textiles
Innovation Drivers
Thermal Management Textiles
Nano Antibacterial Textiles
Nano IR Absorbent Textiles
Nano UV Protective Textiles
15. smart fashion – the
concept of second skin
Modern science gradually encroached upon the world of clothing by
combining with the surfaces that protect and personalize our bodies.
Personal electronic gadgets such as cell phones and iPods, have become
new forms of adornment, connecting our inner world with our surroundings
and profoundly altering our relationship with the world.
These powerful devices have contributed to a process of layering our
personal boundaries with multiple strata of information and sensation.
The concept of 'smart 'clothes is to move towards a subtler and more
complex integration of technological elements – the concept of the quot;second
skinquot; .
16. fashion meets technology - a new
way to sensing the world
It’s time to radically rethink the concept of
what an intelligent lifestyle actually means.
We all live it in one sense or another. Smart
fashion offers exquisite design and technical
solutions integrated with everyday objects.
My Body
My Fashion
My Reachable Objects
My Living Environment
18. applications
Technology
Technology is a
Aesthetic
big show off factor
Functionality
Social and
Networkings Performance
Technology should
become invisible at
this point
Embedded
Technology
19. convergence
Advanced
Functionalities
Personal
Fashion
Communications
and Expressions
Sports
Technology
Advanced
Performance
20. the next killer apps?
Military and Law
Personal Personal Extreme Medical and
Enforcement
Expression Entertainment Sports Health
and
Communications
Advanced
Style Elements Bio Feedback
Connectivity
Protection Protection
Mood Heart Rate
Control
Body Airflow monitoring
Sexual Communication Movement Improvement
Preferences Respiratory
Monitoring
and Availability Emergency Monitoring
Smart Alert
Intimate Camouflage
Technology Auto SOS
Response
21. the next killer apps?
Medical and
Health
real time personal
smart clothes
a wearable
care systems
together with cost-
motherboard that
extend beyond
effective telematics
can effectively
serving the
can fundamentally
monitor vitals such
seniors e.g.
change the interface
as heart rate,
Lifebelt (wearable
between patients
respiration rate,
device for health
and the health care
ECG and body
monitoring during
provider s
temperature.
pregnancy)
22. the next killer apps?
Extreme
Sports
performance imagine when every
motorbike jacket
sports jacket that
fabric such as TK1 player vitals, stress
with an internal
offers advanced
irony and Kevlar and skills level can
heating mechanism
protection from and
fabric claims to be all be monitored,
that can monitor and
draw sweats away
knife and bomb stored and replayed
regulate body
from the skin and
proof that helps through a large
temperatures .When
trap air for warmth in
minimize injuries display. Real Xbox
unplug, the batteries
the cold
LIVE!
are charged by the
bike's engine
23. the next killer apps?
Military and Law
Enforcement
the helmet is the form-fitting suit liquid body armor,
massive sensors hub of the with the ability to STF is made of
inside helmet give uniform, where “all blend into any equal parts
the soldier three- of the action environment and polyethylene glycol
dimensional audio- happens,” a tiny thermal sensors – an inert, non-toxic
logical hearing and video camera in weaved into the thickening agent
the ability to amplify front provides 360 fabric to control used in a variety of
specific sounds. situational temperature common products
awareness.
24. the next killer apps?
Personal
Entertainment
and
Communications
a fabric keyboard on solar-powered display technology
a fabric keyboard on
a jacket or T-short panel equipped comes from optical
a jacket or T-short
that interfaces with jacket that keeps fiber woven into
that interfaces with
your mobile phone your iPod or just standard textiles
your mobile phone and PDAs to send about anything else which users can
and PDAs to send e-mail and send - charged-up all the download or create
SMS or act as time by a hidden and display their
e-mail and send
remote control battery own design
SMS or act as
remote control
25. the next killer apps?
Personal Extreme
Expression Sports
Plastic Optical Fiber
a prototype dress a prototype dress the Luminescent
consists of an inner
that periodically
has panels that Raincoat
acrylic plastic core
rearrange their
periodically juxtaposes
coated with cladding
illuminated electricity and
rearrange their of fluorinated
pattern according water in a raincoat
illuminated pattern polymer. Light
to the noise level that. illuminates
passes through the
to express the time of the based on patterns
length of the fiber in
in an encoded form environment of rain
a zigzag path
– a personal code
26. cool ideas
digital fabric
As with all clothes, smart garment
starts with the proper thread. Cotton,
polyester or rayon don't have the
needed properties to carry the
electrical current needed for digital
clothing. However, metallic yarns
aren't new to the clothing industry.
Silk organza is ideal for computerized
clothing because it is made with two
fibers that make it conducive to
electricity.
Photo courtesy MIT Media Lab
Time-to-market: 8-12 months
27. cool ideas
invisible speakers
To hear the audio, just press fingertips to
forehead and you can hear the sound
without the use of ears. The glove is
outfitted with quot;bone transducersquot; which
translate sound into vibration patterns
which resonate through bone. No sound
at all is heard by anyone but the
participant at any time. Use it to listen to
music or answer phone calls.
Time-to-market: 12-18 months
28. cool ideas
self-ironing dress
Need to find an iron before
your big cocktail party? Here
is a dress that is woven with
titanium that react to rise in
temperature and literally
press itself. It will hold its
form when bunched up, and
flatten out when hit with a
blast of hot air. Just expose
the dress to a hair dryer or a
warm breeze, and the
ironing will be done.
Time-to-market: 18-24 months
29. cool ideas
smart crystals
Swarovski SMS chandelier - this high-
tech chandelier that accepts SMS
messages from your cell phone and
displays them on quot;crystal strands like a
luxurious ticker tapequot;. Nadja Swarovski
compares the collaboration on this
project to the relationships her
grandfather once had with fashion
designers like Christian Dior and Coco
Chanel.
Time-to-market: Don’t know
30. cool ideas
biometric handbag
Design graduate Louise Wilson, frustrated having
her own handbag pick pocketed, used biometrics
technology to give handbags the type of security
you would expect to surround the Crown Jewels.
This anti-theft handbag works through a
rechargeable battery-powered biometric reader
device, which stores fingerprint details of the
quot;registered owner.“ The device, which fits inside
the lining of a handbag, won't unlock the bag until
a fingerprint that it recognizes is touched over a
scanner. Once a match has been made, a sensor
flashes and bag opens.
Time-to-market: 6-9 months
31. cool facts
smart fashion
According to the Gartner Group, 60 % of the
population in developed countries are likely to own a
communicating garment by 2010, so don't be too
surprised if in a matter of years, the mobile phone
logo craze is dead as a dodo while everyone will be
downloading the latest graphics for their always-
What are you
online jacket.
downloading to
your jacket today?
32. new functionalities
fashion as ......
• … as a user interface
• … as sensors
• … as products
• ... as filters
• ….as personal assistant
• …as memory storage device
that extend into…….
33. social awareness in
wearable computing
Improve social interaction via real-time feedback (today)
“Stop hitting on her!”
Propagate social context for a distance-separated group (not-too-distant
future)
“Its Friday night, lets see which one of my friends on my network”
Mathematically model human behavior (distant future)
Issac Asimov’s vision of Psychohistory. Made possible with pervasive, enabling
hardware capabilities and machine-learning algorithms
34. vision for the future
• Socially perceptive wearable devices as fashion accessories
• Mass adoption of smart clothing that understand the users group
context and are capable of giving feedback or annotation
• Towards socially intelligent wearable networks in many different forms
• Extending social intelligence by adding a dimension of social network
information – ‘plugging in’ people into relevant events (sports etc.)
• Extensive work to be done on applying mathematical modeling and
machine-learning techniques and making them accurate and robust
• Consideration of relevant issues like privacy, trust and sharing of
contextual information, is your jacket getting too ‘smart’?
35. so much for the future…..
back to the fashion and
luxury good industry today
36. value drivers of the fashion and
luxury goods industry today
• Portfolio management – strategic focus
• Emerging markets – land grabs
• Channel optimization – retail transformation
• Dealing with counterfeit – technological solution
• Push advanced functionality – technological innovation
• Technology-enabled creativity – design innovation
37. value drivers of the fashion and
luxury goods industry today
Portfolio Management
• Portfolio management – strategic focus
LVMH Brands EBIT (2004)
vs. diversification
Euro (m) Sales EBIT EBIT margin
• Star performers usually contribute
average 42% of total profits
LV 3056 1301 45%
• It is rare for any holding company to have
Fendi 211 -30 -14%
more than one star
Donna Karan 265 0 0%
• Gucci Group (PPR) 8 out of the 10
Other 830 -32 -4%
brands were losing money in 2004
38. value drivers of the fashion and
luxury goods industry today
Emerging Markets
• A study by Merrill Lynch has shown that China and Japan will
dominate more than half of the luxury fashion market in 10
years' time. Thereby the two Far East superpowers will
surpass Europe and the US.
• Merrill Lynch revealed that China currently has an 11% stake
in the EUR82 billion luxury fashion market. By the time 2014
rolls around this market will have grown to EUR133 billion,
and China will have a 30% stake in it. This will leave Japan in
second place with 21%, with Europe and the US following in
third and fourth place with 20% and 17%.
39. value drivers of the fashion and
luxury goods industry today
Channel Optimization
Sales per SQM 2003/2004
60000
50000
• Channel optimization – retail transformation
40000
• Transform a franchise to retail makes
30000
economic sense since it allows capturing
20000
additional gross profit
10000
• Technology allows the creation of virtual
Euro LV Hermes Dior Gucci Others
customer experience and new channel
40. value drivers of the fashion and
luxury goods industry today
• Channel optimization
Business Solution
will come from
• Dealing with counterfeit
Creativity,
• Push advanced functionality Technological
Innovation
• Technology-enabled creativity
41. takeaways
Technology will eventually transform the
fashion and luxury goods industry – it will solve
many of today’s industry's challenges including
channel economics, counterfeit while advanced
functionalities will drive ‘growth’ and create new
product categories.
42. takeaways
The role of wearable technology - how it can be
deployed to create market ready products. There
is an awareness that our understanding of
interaction models is lacking when it comes to
'wearable. How a 'wearer' uses fashion and how
the surrounding environment and infrastructure
can be harnessed is a subject that needs to be
explored.
That’s Customer Experience Innovation!
43. takeaways
Broader issues – what is needed to explore in
relation to wearable technology including but not
restricted to: aesthetics and design, function,
creativity versus market forces; the desires, needs
and realities of wearable technologies; technology
and culture; simplicity and sustainability; design for
wearability; wearable as ‘theatre’ and wearable as
emotional ‘tools’.
That’s Customer Experience Innovation!
44. takeaways
What is going to change – future fashion will be
defined more by function not only how they look
and the way how fashion is “experienced” will
gradually change. Certain pieces of the garment
will support the “server” of the clothes and the
Internet will play a key channel for sales. Apparel
manufacturing will become modular much the PC
business. The designers can still design clothes
without understanding the technology.
That’s Customer Experience Innovation!
45. Danke
Gracias
Merci Idris Mootee
Thank you
Grazie
Arigatou-Gozaimasita
www.blastradius.com
www.highintensitymarketing.com