The document provides a history of Coca-Cola from its invention in 1886 to present day. Some key points include:
- Coca-Cola was invented in 1886 by Dr. John Pemberton and first sold for 5 cents.
- Asa Candler acquired sole ownership of Coca-Cola in 1892 for $2,300.
- Coca-Cola was first bottled in 1894 and removed cocaine as an ingredient in 1903.
- The Coca-Cola Company saw continued growth and expansion throughout the 20th century, including manufacturing its 1 billionth gallon of syrup in 1944.
- Coca-Cola re-entered the Indian market in 1993 and has since launched several popular Indian brands
Effectiveness of distribution channel of coca cola project reportBabasab Patil
This document outlines the contents of a report on Hindustan Cocal Cola Beverages Private Limited. It includes 4 chapters that cover an executive summary, organization profile, analysis and findings, and conclusions. Chapter 1 includes an introduction and literature review on distribution channels and intermediaries. It defines the research problem as understanding bottlenecks in the distribution channel and the objectives are to assess the effectiveness and performance of the existing distribution channel, its coverage area, problems, and customer satisfaction levels.
Coca-Cola is the world's leading soft drink company operating in over 200 countries. Their mission is to refresh the world, inspire optimism and happiness, and make a difference. Their vision focuses on being a great workplace, bringing quality brands to the world, nurturing partnerships, being responsible citizens, maximizing shareholder returns, and being productive. Coca-Cola's marketing mix involves various products globally, pricing tailored to markets and brands, widespread distribution, and advertising associating the brand with lifestyle while using CSR for emotional benefits. Their BCG matrix guides their strategy across product life cycles.
This document provides an executive summary and table of contents for a project report on the Coca-Cola Company and a study of customer preferences for Coca-Cola brands in India. The report was submitted by 6 students to their professor and contains 6 chapters, including an introduction to the Coca-Cola Company, industry and company profiles, research methodology, data analysis, suggestions and conclusions. The executive summary outlines the objectives of analyzing Coca-Cola's current position globally and in India, performing market and competitive analyses, understanding customer preferences, and identifying areas for potential growth.
Dove is a skincare brand owned by Unilever that was launched in 1957. In the 1970s, Dove increased in popularity as a milder soap. In the 2000s, Dove launched campaigns promoting "real beauty" by featuring ordinary women. This helped shift perceptions of beauty away from unrealistic standards. Dove also began the Self Esteem Project in 2002 to help raise girls' self-confidence. Through its campaigns and focus on diversity, Dove has grown its brand value while also facing some controversies related to Unilever's other brands.
We made this as a project for Marketing Management during 2nd year of our graduation. Sources: Google, Slideshare, Youtube.
I hope this is resourceful.
Coca
Cola began its journey as a small organization which produced beverage. It’s supply chain was little and
limited to a small market. However as Coco Cola grew and expanded itself its supply chain also got expanded
from traditional mass merchandising to modern Supply Chain techniques like J.I.T.
Coca Cola is a global leader in beverage manufacturing founded in 1886. It has local operations in nearly 200 countries and thousands of employees worldwide. In Sri Lanka, Coca Cola Beverages Sri Lanka operates the only Coca Cola bottling plant located in Biyagama with 443 employees. It produces over 10 million unit cases annually through a network of 128 distributors. Coca Cola maintains quality and consistency through stringent requirements and employs scientists to ensure product safety. It uses various marketing strategies including competitive pricing, extensive distribution network, and massive advertising to maintain its position as the world's most valuable brand.
This document provides an overview of PepsiCo, including its history starting in 1890, vision, mission, brand positioning, target market, and competitive advantage. PepsiCo's vision focuses on continually improving the world through environmental, social, and economic programs. Its mission is to produce convenient foods and beverages while rewarding investors and supporting employees and communities. Pepsi's brand positioning targets males and females aged 16-45 as hip, youthful, and forward-thinking. Its competitive advantages include a broad product mix, global production and distribution networks, and revitalized advertising campaigns featuring celebrities.
The document discusses the marketing mix of Coca-Cola. It outlines that Coca-Cola has a wide portfolio of over 3,300 beverage products globally. For its marketing mix (the 4Ps), Coca-Cola tailors its pricing according to market segments, has an extensive distribution network globally including in rural India, and promotes its brands through celebrity endorsements, CSR initiatives, and campaigns. Coca-Cola's long commitment to understanding social values and adapting its strategy has helped it become a multi-billion dollar international business.
Pricing Strategies by Coca-Cola in IndiaRohan Bharaj
This document describes the the pricing journey of Coca-Cola India right from its entry till today. Coca-cola competes in a very fiercely competitive market and pricing is one of the most important factors it has to consider while conceptualizing its strategies.
Segmentation, Targeting & Positioning of Coca-ColaManas Dhibar
* Segmentation comprises identifying the market to be segmented; identification, selection, and application of bases to be used in that segmentation; and development of profiles.
* Targeting is the process of identifying the most attractive segments from the segmentation stage, usually the ones most profitable for the business.
* Positioning is the final process and is the more business-orientated stage, where the business must assess its competitive advantage and position itself in the consumer's minds to be the more attractive option in these categories.
The document provides information about a case study on Coca-Cola including objectives, company overview, vision, mission, values, external environment analysis, industry analysis, company analysis, strategies, competitors, and strategic formulation. It discusses Coca-Cola's history, products, financials, growth strategies, and comparison to competitor Pepsi. The document analyzes Coca-Cola's strengths, weaknesses, opportunities, threats and positions products in the BCG matrix.
Starbucks has achieved success through several factors:
1) Their unconventional marketing strategy focuses on high quality products and customer experience rather than traditional advertising.
2) Strategic expansion establishes hubs in major cities before expanding to surrounding areas, allowing them to quickly achieve market dominance.
3) While threats from competitors exist, Starbucks differentiates itself through its brand image and emphasis on consistency in customer experience across all stores.
Coca-Cola has strategically positioned itself as a global brand while adapting to local markets. It began as a drink invented in 1886 and sold for 5 cents. Over time, Coca-Cola grew to be the largest beverage company in the world, offering over 500 brands across more than 200 countries. To maintain its leading position, Coca-Cola employs a "think global, act local" strategy, keeping its core product consistent while tailoring offerings and marketing to different regions and cultures. The company has established strong brand recognition through iconic packaging, consistent logo and branding, and large sponsorships of popular events.
The document provides an overview of Coca-Cola, including its history, products, operations, and marketing strategies. Some key points:
- Coca-Cola was invented in 1886 and is now the world's largest beverage company, selling over 400 brands in over 200 countries.
- It has a long history and iconic branding, including its distinctive script logo and contour bottle design. Coca-Cola heavily advertises and sponsors major sports events.
- In India, Coca-Cola directly employs over 6,000 people and indirectly creates over 125,000 jobs. It has a large bottling and distribution network across the country.
- Coca-Cola faces competition and health concerns but maintains
Paper boat 2019 market analysis (factor analysis))Ramanjeet Singh
Paper Boat is a brand of traditional Indian beverages produced by Hector Beverages. It focuses on natural ingredients and flavors from local fruits. The survey found that while taste was rated positively, many felt it was not good value for money due to the price. Most respondents were familiar with the brand and willing to recommend it, but awareness could still be improved. The product is seen as reliable but some thought it was overpriced. Offering discounts and improved promotion could help increase repeat purchases.
PepsiCo's vision is to continually improve the world by creating a better future. Their mission is to be the world's premier consumer products company focused on convenient foods and beverages, producing value for investors and opportunities for employees, partners, and communities. PepsiCo has a 54% market share in Pakistan's soft drink market due to being a traditional brand. They operate in major Pakistani cities through franchises like Shamim and Co, their largest bottler and distributor. Pepsi is the 28th most valuable global product brand and competes primarily with Coca-Cola in Pakistan.
This document contains the table of contents for a report on Hindustan Coca Cola Beverages Pvt. Ltd. in Tirupati, Chittoor. It outlines the sections to be included such as an introduction, company profile, products and pack sizes, mission, and SWOT analysis. It also acknowledges the support provided by managers at the Coca Cola company and faculty at SVCET College. The introduction provides background on the soft drink industry in India and factors affecting Coca Cola's business.
The document provides an overview of Coca-Cola's complex global supply chain. Key points include:
- Coca-Cola produces syrup concentrate which is then sold to independent bottlers who produce the finished beverage. This allows for localized production.
- Technology is used to improve demand forecasting and reduce out-of-stocks. Real-time data is analyzed.
- Bottlers are responsible for manufacturing, packaging, distribution and sales within their exclusive territories. Distribution centers deliver products to retailers.
The document provides a detailed case study and history of Coca-Cola, including its origins in the 1880s, branding, logo development, expansion globally over time, competitors like Pepsi, and marketing campaigns. It analyzes a 2011 Coca-Cola Christmas television advert, discussing its content, target audience, costs, legal/ethical considerations, and production process. The document contains a wealth of information about Coca-Cola and the case study advert.
This document discusses distribution strategy. It defines distribution as one of the four aspects of marketing, with distributors acting as middlemen between manufacturers and retailers. It then discusses distribution channels and how they are used to reconcile producer and consumer needs. The document outlines different channel strategies involving selection, intensity, and integration of channels. It also discusses channel management, physical distribution systems, and some ethical issues related to distribution.
Marketing Management Presentation on Tapal teaAsif Qureshi
Tapal is a Pakistani tea company founded by Adam Ali Tapal. It began by formulating a unique tea blend called "Family Mixture" which became very popular. Tapal has since introduced several other tea brands and has become the largest tea seller in Pakistan. The company's mission is to create high quality, creative brands for consumers. Tapal uses promotional activities like TV commercials, billboards, and sales campaigns to promote its brands such as Tapal Danedar. It aims to increase sales in northern Pakistan by ensuring wide distribution coverage across the country.
1) The document presents information on the perpetual inventory system used by Coca-Cola Beverages Pakistan (CCBPL), a subsidiary of Coca-Cola operating in Pakistan.
2) CCBPL uses a FIFO (first-in, first-out) method to value its inventories for accounting purposes and maintains inventory records through a centralized management structure.
3) The perpetual inventory system provides CCBPL real-time inventory data and allows for more efficient reordering, but also requires additional record keeping and costs for computer systems and staff training.
Coca-Cola and PepsiCo both pursue global supply chain management but through different integration models. Coca-Cola acquires bottlers to vertically integrate its operations and control distribution. In contrast, PepsiCo pursues horizontal integration through diverse brand acquisitions beyond beverages. Both companies apply concepts like outsourcing and vendor-managed inventory to improve logistics and information flows.
This document provides an overview of the perpetual inventory system used by Coca-Cola Beverages Pakistan Limited (CCBPL). It begins with an introduction to CCBPL and discusses its products, competitors, vision, mission and values. It then provides definitions and explanations of perpetual inventory systems, including how they differ from periodic inventory systems by continuously updating inventory records. The document also describes how CCBPL implements perpetual inventory through bin cards, store ledgers, and continuous physical stock verification.
Hasan Shameem is the Legal Counsel for Coca-Cola Pakistan & Afghanistan Region. He is responsible for ensuring the company's compliance with local and international laws and policies, and handling any legal claims involving the company in the region. Hasan recently joined Coca-Cola after graduating from the University of Bristol in 2007 with an LLB degree. Prior to this role, he worked as a legal counsel assistant.
The report is based on the STUDY OF OUTBOUND SUPPLY CHAIN AT COCA-COLA BEVERAGES. It discusses complete details of the supply chain management at coca-cola.
This document provides information about demand, supply, and market equilibrium for Coca-Cola. It discusses the history and invention of Coca-Cola, the basic concepts of demand and supply, factors that affect demand and supply, and the relationship between price, demand, and supply. Specifically, it explains that demand for Coca-Cola depends on factors like price, income, tastes, and policies while supply depends on price, technology, number of consumers, and input prices. It also illustrates the laws of demand and supply through demand and supply curves for Coca-Cola.
This document discusses Coca-Cola's history, brands, mission, vision, values, financial statements, workforce, and organizational structure. It provides an overview of Coca-Cola's value chain analysis, SWOT analysis, marketing mix, successful and discontinued products, risks of new products, and strategies for success. Key points include Coca-Cola owning 4 of the top 5 beverage brands and having a global workforce of over 90,000 employees. The document also analyzes Coca-Cola's income statement, balance sheet, and proposes a new Middle Eastern inspired drink.
- Amazon launched its marketplace in India in 2013 without any marketing campaigns initially, focusing on selling books and other products.
- It now offers a wide range of products and services on its platform, including fulfillment and advertising services to help sellers. Amazon uses both digital channels like ebooks and physical warehouses to distribute products.
- It has partnerships with companies like Procter & Gamble and Future Group to help reduce costs and expand offerings. Amazon uses both ATL and online promotions to attract customers in India.
- The Coca-Cola Company produces Coca-Cola concentrate syrup which is sold to various bottlers worldwide holding Coca-Cola franchises. It offers nearly 400 brands across over 200 countries.
- Coca-Cola was invented in 1885 by John Pemberton as a coca wine called Pemberton's French Wine Coca. It was incorporated in 1892 as The Coca-Cola Company.
- Coca-Cola's marketing strategy focuses on going global through standardization, targeting young minds with youthful commercials and designer bottles, and opening Coca-Cola cafes, amusement parks, and installing Coke pumps worldwide.
Report on supply chain management of coca cola.Rizwan Khan
A supply chain is a network of manufacturers, suppliers, di
stributors, transporters, storage facilities & retailers that perform functions like procurement & acquisition of material, processing &transformation of the material into intermediate & finished tangible goods, & finally, the physical
distribution of the finished goods to intermediate or final customers.
The Coca-Cola Company is the world's largest beverage company, largest manufacturer, distributor and marketer of non-alcoholic beverage concentrates and syrups in the world and is one of the largest corporations in the United States. The company is best known for its flagship product Coca-Cola, invented by pharmacist John Stith Pemberton in 1886. The Coca-Cola formula and brand was bought in 1889 by Asa Candler who incorporated The Coca-Cola Company in 1892. Besides its namesake Coca-Cola beverage, Coca-Cola currently offers nearly 400 brands in over 200 countries or territories and serves 1.5 billion servings each day.
Coca-Cola is a carbonated soft drink sold in stores, restaurants and vending machines internationally
The company operates a franchised distribution system dating from 1889 where The Coca-Cola Company only produces syrup concentrate which is then sold to various bottlers throughout the world who hold an exclusive territory.
The Coca-Cola Company is headquartered in Atlanta, Georgia. Its stock is listed on the NYSE and is part of DJIA and S&P 500. Its current president and CEO is Muhtar Kent
1) Coca-Cola is produced by The Coca-Cola Company and is sold in over 200 countries worldwide. It was invented in the late 19th century and became dominant in the global soft drink market in the 20th century.
2) The document analyzes the demand, supply, and elasticity of Coca-Cola. It discusses the determinants and shifts of demand and supply curves.
3) Coca-Cola is found to have a relatively elastic price elasticity of demand, meaning a small price change leads to a large change in quantity demanded, as there are many substitute beverages available.
Coca-Cola has been operating for over 130 years since being invented in 1886. It currently offers over 500 brands across more than 200 countries and serves over 1.6 billion drinks per day through franchised bottlers. Coca-Cola was asked to leave India in 1977 but re-entered in 1993 and has since grown rapidly through supporting local bottling operations and distributors. The company primarily uses differentiated marketing to satisfy different consumer segments with products like Coke, Diet Coke, Sprite and others. It invests heavily in advertising through TV, print, outdoor and digital channels and sponsors various sports events to promote its brands globally.
Presentation of largest FMCG in the world.The Coca-Cola Company is an American multinational beverage corporation headquartered in Atlanta, Georgia. The Coca-Cola Company has interests in the manufacturing, retailing and marketing of nonalcoholic beverage concentrates and syrups.
Coca-Cola was invented in 1886 by Dr. John Pemberton and first sold in Atlanta. It grew rapidly under Asa Candler's ownership and marketing expertise from the late 1880s. By the 1920s, Coca-Cola had become a global brand through franchising to independent bottlers. The company diversified in later decades but refocused on its core beverage business in the 1980s. Coca-Cola continues to expand globally through marketing, product innovation, and acquisitions.
Coca-Cola was invented in 1886 by Dr. John Pemberton and first sold in Atlanta. It grew rapidly under leaders like Asa Candler. By the 1920s under new president Robert Woodruff, Coca-Cola had become a massive business selling syrup to bottlers worldwide. Though it struggled with challenges like New Coke, it remains the top soft drink company utilizing strategies like brand management, product diversification and global expansion.
Coca-Cola was invented in 1886 by Dr. John Pemberton and first sold in Atlanta. It grew rapidly under Asa Candler's ownership and marketing expertise from the late 1880s. By the 1920s, Coca-Cola had become a global brand through franchising to independent bottlers. The company diversified in later decades but refocused on its core beverage business in the 1980s. Coca-Cola continues to expand globally through marketing, product innovation, and acquisitions.
Coca-Cola was invented in 1886 by Dr. John Pemberton and became very successful under the leadership of Asa Candler. Throughout the 20th century, Coca-Cola grew significantly by opening bottling plants, acquiring other beverage brands, and expanding internationally. Today, Coca-Cola remains the largest beverage company in the world through leveraging its brand recognition, focus on product innovation, and strong distribution systems.
Coca-Cola was invented in 1886 by Dr. John Pemberton and first sold in Atlanta. It grew rapidly under Asa Candler's ownership and marketing expertise from the late 1880s. By the 1920s, Coca-Cola had become a global brand through franchising to independent bottlers. The company diversified in later decades but refocused on its core beverage business in the 1980s. Coca-Cola continues to expand globally through strategic acquisitions and new product development.
Coca-Cola was invented in 1886 by Dr. John Pemberton and first sold in Atlanta. It grew rapidly under Asa Candler's ownership and marketing expertise from the late 1880s. By the 1920s, Coca-Cola had become a global brand through franchising to independent bottlers and expansive advertising. Over the 20th century, Coca-Cola diversified its product line and made numerous acquisitions, including Columbia Pictures. It remains the largest beverage company in the world.
Coca-Cola was created in 1886 in Atlanta, Georgia by Dr. John S. Pemberton and has since become the largest beverage company in the world. It operates in over 200 countries with over 500 brands and a workforce of around 150,000 employees globally. Coca-Cola utilizes an extensive distribution network and aggressive marketing campaigns involving celebrity endorsements and major sporting events to maintain its strong brand recognition and position in the soft drink market.
Coca-Cola was invented in 1886 by Dr. John Pemberton and was first sold for 5 cents per glass. The company experienced rapid growth under Asa Candler's leadership in the late 1800s and early 1900s as it opened new bottling plants and secured exclusive rights to bottle Coca-Cola. In the following decades, Coca-Cola continued to expand through acquisitions and new product introductions, becoming the largest beverage company in the world by the late 20th century.
The document provides information about The Coca Cola Company's vision, mission, products, competitors, and marketing strategies. The Coca Cola Company's vision focuses on people, portfolio, partners, planet, profit, and productivity. Its mission is to refresh people in body, mind, and spirit, create value, and make customers the top priority. Coca Cola produces over 500 brands worldwide and has over 1.8 billion servings daily, making it the largest beverage company globally.
Coca-Cola is a leading manufacturer and distributor of non-alcoholic beverage concentrates and syrups. It owns over 200 brands and operates in over 200 countries worldwide. The company was founded in 1886 in Atlanta, Georgia and has grown to be one of the most recognizable brands globally. Coca-Cola utilizes extensive marketing strategies including advertising, celebrity endorsements, and sponsorships to promote its wide portfolio of products and maintains a large distribution network to deliver its beverages worldwide. While it dominates the beverage market, the company faces competition from PepsiCo and changing consumer preferences.
Contents:
Company overview,
Mission, Vision & values,
Swot analysis of coca cola,
Business strategy,
Logistics,
Market share of coca cola,
Coca Cola entry into India,
Problems in India,
Changes required in strategy,
Recommendations.
The Coca-Cola Company is the world's largest beverage company. It owns or licenses over 3,500 beverage brands and four of the top five non-alcoholic sparkling drink brands: Coca-Cola, Diet Coke, Fanta, and Sprite. Founded in 1886 in Atlanta, Georgia, Coca-Cola is now sold in over 200 countries worldwide. The company's mission is to refresh the world and inspire moments of optimism through its portfolio of beverage brands.
The 4Ps of Coca Cola (Marketing presentation)Malik Waseem
Coca-Cola has been operating in Pakistan for over 50 years. It has 6 bottling plants located across major cities and employs 3,500-4,000 people in its head office in Lahore. Coca-Cola utilizes multiple distribution channels including wholesalers and retailers to ensure its products reach over 70,000 customers nationwide. It promotes its brand through various advertising campaigns using print, television, billboards, and digital media, as well as sponsoring popular events. Coca-Cola aims to target all potential consumers in Pakistan by determining competitive pricing strategies and ensuring widespread availability of its products.
Coca-Cola was developed in 1886 and has since had many owners. It grew significantly after bottling rights were sold in 1899, establishing an important bottler model. Today, Coca-Cola has over 3000 brands across 200 countries. It has become one of the most recognized brands globally due to strong marketing, including iconic packaging and advertising slogans. The company aims to refresh people while creating shared experiences and optimism.
Coca-Cola is a carbonated soft drink sold worldwide and produced by The Coca-Cola Company. It is the world's most valuable brand known for its classic Coca-Cola syrup that is mixed with carbonated water and sold in bottles and cans. The company uses extensive marketing campaigns including TV, radio, and sports sponsorships to promote its portfolio of 300+ beverage brands globally. Coca-Cola has been operating in Bangladesh for 50+ years through local representatives and now distributes popular products like Coke, Sprite, and Fanta under license from its U.S. parent company.
The Coca-Cola Company is the world's largest beverage company. It owns or licenses over 3,500 beverage brands worldwide, including sparkling beverages like Coca-Cola, Diet Coke, Fanta and Sprite. The company was founded in 1886 in Atlanta, Georgia, and has grown to sell products in over 200 countries. Coca-Cola's mission is to refresh the world, inspire optimism and happiness, and create value. It aims to be a great workplace and bring people quality beverage brands while being environmentally responsible.
University of Otago degree Cert offer diploma Transcripta
Coca-Cola Distribution strategy
2. History
• Invented in May of 1886 by Dr. John Styth Pemberton
• First glass sold for 5 cents at Jacob’s Pharmacy in Atlanta
• May 29, 1886- first newspaper advertisement pronounced it “Delicious and Refreshing”
• April 1888, Dr. Pemberton sold off his interest in Coca-Cola and passed away two days after.
• April 1888, Asa Candler began buying up Coca-Cola shares
• By 1892, Asa Candler was sole proprietor of Coca-Cola for a total investment of $2,300.
3. • In 1894, Joseph A. Biedenharn owner of the Biedenharn Candy Company in Vicksburg, Mississippi, first bottled
"Coca Cola".
• By 1903 the use of cocaine was controversial and "coca cola" decided to use only "spent coca leaves" It also
stopped advertising "coca cola" as a cure for headaches and other ills.
• In 1929 after his death Griggs Candler's family sold the interest in 'interest in "coca cola" to a group of
businessmen led by Ernest woodruff for $25 million.
• Woodruff was appointed president of "coca cola" on April 28, 1923
• On July 12, 1944, the one-billionth gallon of Coca-Cola syrup was manufactured by The Coca-Cola Company.
Cans of Coke first appeared in 1955.
• The Coca-Cola Company re-entered India through its wholly owned subsidiary, Coca-Cola India Private Limited
and re-launched Coca-Cola in 1993 after the opening up of the Indian economy to foreign investments in 1991.
5. Coke brands in Indian origin
COCA-COLA:
Developed in a brass pot in 1886, Coca-Cola is the most
recognized and admired trademark around the globe. Not to
mention the best selling soft drink in the world.
SPRITE:
In 1961, a citrus-flavored drink made its U.S. debut, using
"Sprite Boy" as inspiration for its name. This elf with silver
hair and a big smile was used in 1940s advertising for Coca-
Cola. Sprite is now the fastest growing major soft drink in the
U.S., and the world's most popular lemon-lime soft drink.
6. FANTA:
The name "Fanta" was first registered as a trademark in
Germany in 1941, when it was used for a few years for a soft
drink created from available materials and flavors. The name
was then revived in 1955 in Naples, Italy, when it was used for
the "Fanta" orange drink we know today. It is now the trademark name for a line of
flavored drinks sold around the world.
DIET COKE:
The extension of the Coca-Cola name began in 1982 with the
introduction of diet Coke (also called Coca-Cola light in some
countries). Diet coke quickly became the number- one selling
low-calorie soft drink in the world.
7. LIMCA:
This is thirst-quenching beverage features a fresh and light
lemon-lime taste and a lighthearted attitude. The Limca brand
was introduced in 1971 and acquired by the Coca-Cola
Company in 1993.
MAAZA:
Maaza, launched in 1984 and acquired by The Coca-Cola
Company in 1993, is a non-carbonated mango soft drink with a
rich, juicy m natural mango taste.
8. Thumps Up:
In 1993, The Coca-Cola Company acquired this brand, which was
originally introduced in 1977. Its strong and fizzy taste makes it
unique carbonated Indian Cola.
KINLEY WATER:
This is thirst-quenching beverage features fresh the fresh
water with the saturated oxygen level.
9. Market share and growth
Current sales turnover of the company:-
• Foreign Sales- 28285 million
• Domestic Sales- 19732 million
• Growth rate (past 5 years)
Revenue Growth 13.40%
EBIT Growth 7.60%
Free cash flow growth 8.10%
Book Value Growth 13.60%
10. Strategies followed by the company
• One of Coca cola’s goals is to maximize growth and profitability to create value for our shareholders. Coca cola’s efforts to
achieve this goal are based on:
• Transforming its commercial models to focus on our customers’ value potential and using a value-based segmentation
approach to capture the industry’s value potential.
• Implementing multi-segmentation strategies in its major markets to target distinct market clusters divided by consumption
occasion, competitive intensity and socioeconomic levels.
• Implementing well-planned product, packaging and pricing strategies through different distribution channels.
• Driving product innovation along with different product categories
• Achieving the full operating potential of various commercial models and processes to drive operational efficiencies
throughout the company.
11. Distribution strategy
• The company operates a franchised distribution system dating from 1889 where The Coca-Cola
Company only produces syrup concentrate which is then sold to various bottlers throughout the
world who hold an exclusive territory.
• Hub and Spoke model for rural distribution channel, in which they divided the different categories
of distributors according to the area they are covering.
Coca Cola Company makes two types of selling
• Direct selling -In direct selling they supply their products in shops by using their own transports.
They have almost 450 vehicles to supply their bottles. In this type of selling company have more
profit margin.
• Indirect selling -They have their whole sellers and agencies to cover all area. Because it is very
difficult for them to cover all area of Pakistan by their own so they have so many whole sellers
and agencies to assure their customers for availability of coca cola products.
12. Promotion
PUSH STRATEGY
• Coca cola is using Push strategy in which they use its sales force and trade promotion money to
induce intermediaries to carry, promote and sell the product to end users i.e. consumers.
• For example-as coca cola is giving free pet bottles and other trade schemes to distributors, agency
owners and retailers.
PULL STRATEGY
• Coca-cola is also using Pull strategy in which they are using advertising and promotion to
persuade consumers to ask intermediaries for the company brand product by this way coca cola
inducing customer to order it from shopkeeper.
• For example-Coca cola is using flanges, display racks, tier racks, standees, mobile hangers and
visicooler brand strips
13. Swot analysis
STRENGTHS:
• Coke Company has a good market reputation and a strong distribution network.
• Coke is having a multi brand strategy ad is looking for a great volume opportunity in India.
• Coke is presently no. 1 player in Indian Carbonated soft drinks market.
• Coke was born 11 year before Pepsi (in 1987) ad a century later still maintains that pioneering least.
• Pepsi and coke both have good brand image.
WEAKNESS:
• Coke has less no. of retailers
• Less force - it has less no. Have owned bottling plant.
• It has not planned for setting up of any new plants where their competitor has planned to set up several
new plants.
14. OPPORTUNITY:
• A rapidly growing market, which is expanding @ 205 every year.
• It can take the market very well with the new investment of Rs. 2400 corers.
• It can give a big jerk to its major competitor Pepsi it can increase its number of fountain to a sizeable
amount.
• Increasing trend of cold drink of different brands.
THREATS:
• It has a continuous threat from Pepsi as well as various other local soft drinks.
• Coke has a major market than Pepsi between the teenager as well as the student due to advertisement of
world cup cricket.
• A large amount of expenses on the advertisement.
• There is no proper policy of distributing the merchandising assets of the company to the retailers.
• The company should search the new target market to expand the market share in this competitive era.
• To meet the demand of the customers the company should set up the new plants as its competitors are
planning to set up.
15. Conclusion
• According to the survey, conducted by the international firm Indian People like less sweet cola drink. So
for this Coca-Cola Company should Think about bringing a new product for example new diet flavors, in
the Market to fulfill the local need.
• Marketing team should try to increase the availability of Coke in rural Areas.
• Now young generation has a trend to drink a coke 2 regular bottles at Same time, so providing more
satisfaction to them company.
• Coca Cola Company should think about producing Coke can locally as Well because currently coke Cans
are only smuggled from abroad and Sold at high price. Company can capitalize on this factor.
16. Contingency plan
Declining Consumer Demand
• Reduced consumer confidence and disposable income, together with challenging macro-economic conditions could lead
to reduced demand for our products due to lower consumer spending. This trend continued in 2012 in our established and
developing markets as the Eurozone sovereign debt crisis remains a key issue.
Foreign exchange
• Our foreign exchange exposure arises from adverse changes in exchange rates between the euro, the US dollar and the
functional currencies in our non-euro countries.
• This exposure affects our results in the following ways:
• raw materials purchased in currencies such as the US dollar or euro can lead to higher cost of sales which, if not recovered
in local pricing or through cost reduction initiatives, might lead to reduced profit margins;
• devaluations of weaker currencies that are accompanied by high inflation and declining purchasing power can adversely
affect sales and unit case volumes; and
• As some operations have functional currencies other than our presentation currency (euro), any change in the functional
currency against the euro impacts our income statement and balance sheet when results are translated into euros, as this
exposure is unhedged.
• In 2012, we experienced devaluations in two of our markets.
17. Channel mix
• The increasing concentration of retailers and independent wholesalers, on which we depend to distribute our products in
certain countries, could lower our profitability and harm our ability to compete.
• In addition, the immediate consumption channel is under pressure as consumers switch increasingly to at-home
consumption.
• This trend continued in 2012 with many in the hotel/restaurant/café segment going out of business.
Climate Change
• Climate change presents significant long-term risks to our business – from rising energy costs to threats to our agricultural
supply chain and availability of water. Adverse weather conditions could reduce demand for our products and the price
and availability of key crops (e.g. sugar). Water scarcity could limit availability for our operations. Increased regulation on
carbon emissions could increase costs for our business.
• In 2012, there was no significant change to this risk.
Product quality
• Contamination of our products could damage our reputation and depress our revenues.
• In 2012, we experienced three public product recalls in Greece, the first in our business since its inception.
Safety
• Adverse safety performance can affect our reputation with customers, consumers, communities and employees. It also
leads to lost-time incidents, which represent both a human and financial cost to the business. Our highest risks are around
road safety because of the amount of travel within our distribution infrastructure, and because road safety in general is a
challenge in some of our emerging markets
18. Thank you
Team efforts by:
Kushagr Jain
Nitin Pratap
Ruchi Negi
Nikhil Kr. Singh
Anjali Saxena
Puneet Ranjan
Priyanka Tiwary
Chanchal Kr. Jha