Disney ppt
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About Disney, Renaissance of Disney, Marketing strategy, Expansion, Today's Challenge, Quality and recognition, Newer platforms, Gaming platforms, and Disney destinations.
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Disney ppt
- 2. FOUNDATION STONE How & When it all began
- 3. IN 1923, DISNEY WAS FOUNDED BY WALT & ROY DISNEY Initially the DISNEY brothers struggled. Few believed in DISNEY’s vision at that time.
- 4. LATER, DISNEY EMERGED TO BE PIONEERS IN ANIMATION MICKEY MOUSE. PETER PAN. SNOW WHITE & THE SEVEN DWARFS. PINOCCHIO. CINDERELLA, ETC. WERE SOME OF THE MOST POPULAR ANIMATION MOVIES
- 5. WALT DISNEY PASSED AWAY IN 1966 He was the best known person of the year
- 6. ROY DISNEY TOOK OVER WALT’S PLACE AND OPENED WALT DISNEY WORLD THEME PARK
- 7. ROY PASSED AWAY IN 1971 Since then, DISNEY was stagnant till 1980
- 8. RENAISSANCE OF DISNEY Re-connection with the audience and restoration of trust and interest in DISNEY brand
- 9. CREATIVE MARKETING Targeting family oriented and older customers. Since families have a sufficient role in decision making, DISNEY involved them. There was an emotional appeal too for older customers.
- 10. EXPANSION DISNEY started expanding and had many business segments like: • Studio • Parks & Resort • Consumer products • Media Network
- 11. TODAY’S CHALLENGE: HERITAGE VS INNOVATION VS BALANCE Conflicts arise from the clash of heritage versus innovation versus relevance. DISNEY respects heritage, but also believes in the need to innovate and the need to balance that respect for heritage with a need to be relevant.
- 12. QUALITY AND RECOGNITION “Whatever you do, do it well. Do it so well that when people see you do it, they will want to come back and see you do it again, and they will want to bring others and show them how well you do what you do.” - WALT DISNEY
- 13. FRIENDLY, CLEAN AND ELEGANT ENVIRONMENT Employees are trained to be assertively friendly. Special emphasis is given on detailing & cleanliness.
- 15. MULTILATERAL AUDIENCE TO CONNECT WITH DISNEY acquired Pixar, Marvel and Lucas Films. Hence now it owns popular franchises like Star Wars, Spiderman, Nemo, etc.
- 16. GAMING PLATFORMS Infinity gaming platform allows users to play with many DISNEY characters simultaneously.
- 17. DISNEY DESTINATIONS Family-centric marketing for parks & resorts. “Let the memories begin”