Casio is an electronics manufacturing company that was founded in 1946 by Tadao Kashio. The brand has a versatile portfolio, from musical instruments and digital cameras to analogue and digital watches. The company rose to popularity quickly after releasing its first-ever product, a cigarette holder, which proved to be a huge success. Casio became involved in electronics in 1954 when they released Japan's first electro-mechanical calculator. During the “Quartz Revolution” in the 1970s, Casio expanded and became one of the first brands to create quartz watches which solidified the brand as an innovator in horological society. The brand’s timepieces are affordable and long-wearing, making them a favourite to both enthusiasts and everyday people. With the large variety of wristwatches and their commitment to progress, it is no surprise Casio has remained amongst the giants in the industry. G-shock is a chic subsidiary of Casio with a cult following. The larger-than-life brand image draws customer after customer who want to get their hands on an iconic piece of design. Not only are their watches extremely distinctive but you get superior protection with trademark shock-resistance. A profusion of features, absolute daily reliability and a little bit of attitude all make for an enticing watch. A brand that has been bringing us tough, technologically superior timepieces in stylish, chunky cases since 1983. Core Features of the Casio G-Shock Baby-G: G-Shock watches are water-resistant up to over 10 bars or 100 meters. These models feature a new bold colour palette, adding a fresh youthful style. Model Specifications: BG-169R-8ER The black transparent case of the watch is made of resin. A black resin strap secures the watch. The display on the watch is digital. A hard glass mineral crystal encases the dial. Amongst the many functions featured on the watch are alarms, a day and date, an LED backlight, a dual time and a stopwatch functions alongside a world timer.