German Foundation for International Development
Traditional Marketing
Syste1ns
,
Proceedings
of an
Int-ernatio,n al Workshop
;
1•• .••.----- --·'··
I
'
Feldafing,
'·
July 6th to 8th, 1992
'
Rapporteurs: ·:G
eorg Bokeloh, Norma Lange, Stefan Schad
Editor:
Liider Cammann
published by
Deutsche Stiftung fur intemationale
Entwicklung (DSE)
Ltider Cammann
Wielinger Str. 52
W-8133 Feldafing
distributed by
Deutsche Stiftung fur internationale
Entwicklung (DSE)
Hans-Bockler-Str. 5
W-5300 Bonn 3
Federal Republic of Germany
Dok 1662 A/a
EX 76-050-92
printed in November 1992
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Conflicts and Alliances between the International Marketing
System and the Traditional Marketing System in Africa and
Madagascar: the Results of Experience with Rice and with
Vegetables in Six Countries
Alain Leplaideur
INTRODUCTION
Irrespective of their political, social, economic and spatial forms,
exchange between producers and consumers is animated from the same
skeleton of activities: production, assembly, storage, transformation,
redistribution and consumption. Each of these economic functions is to be
found, in rudimentary or elaborate form, in exchange regimes varying from
autoconsumption to international trade. In addition, credit and transport are
essential features of exchange involving long distance interregional trade.
This simple characterisation provokes some challenging questions for
marginalist Walrasian economics which has tended to restrict its analysis to
only two of the functions of marketing systems: production and
consumption, abstracted into supply and demand. As a result, marginalist
analysis underestimates the social and economic role of the organisational
and institutional means whereby "supply" is supplied and "demand"
demanded.
Although the skeleton is a constant, there are different approaches to
the dissection of the circulatory and nervous systems, muscle and viscera,
all necessary for a commercial organism to function autonomously and to
regulate its own functioning .
With regard to "traditional marketing systems", the main intellectual
issue concerns whether they can be analysed as entities or whether, during
the historical era of the internationalisation of trade and the concentration
of capital, they rather constitute the subsystems whereby dispersed
production is bulked and assembled, with greater or lesser autonomy, in
order·for distribution to be controlled by the international system. The aid
politics converging around traditional marketing systems, which seek to
help the most vulnerable, in its essence would reserve for the least asserted
the trading activities which safeguard their process of accumulation.
But is this worthy aid policy a feasible project when we examine the
heavy hand of history?
.\
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This paper presents in summary form the analytical methods used in a
series of studies on rice and on vegetables in Africa (Guinea, Ghana,
Cameroon, Congo) and in Madagascar. In some of these cases,
liberalization has been associated with a revitalization of "traditional
marketing systems" which can resist or evade the power of more modem,
capitalistic marketing systems (Ghana, Congo, Madagascar). In other cases,
after a brief period of freedom, control over markets has been reconcentrated (Guinea and rice in Cameroon). With regard to the marketing
of rice, affected by tides and backwashes of policy, it is difficult to make
definitive evaluations. One thing is clear: for traditional marketing systems
to be stimulated, the same support services have to be provided which
currently enhance the efficiency of the national and international trading
systems dominating traditional ones. These services include credit and
improvements in access to transport, storage and processing. Equally it is
necessary to deepen our understanding, and not only by marginalist _.,
analysis which tends to rapid conclusions about inefficiency based on
deviations from theoretical schemas, but also by anthropological, socioeconomic and institutional analysis. On the grand analytical transect from
the micro-regional to the macro-international, it will then be possible to
locate spatial regions ("spheres existantes") where the rules of exchange are
different from those we seek to generalize and impose from our
ethnocentric models. Within these regions it will also be possible to locate
sites of accumulation or places where the effects of crisis are tempered by a
more equitable division of surplus. In the conflict between concentrated
accumulation and a wider distribution, there is a certain challenge in
finding ways to reduce the costs between "supply" and "demand". Above
all it is necessary to identify types of imperfections which arise from
excessive oligopolistic concentration and types of imperfections arising
from the atomisation of trade which disperses value added among the
labour force.
With regard to the research methods needed to understand and
intervene in traditional marketing systems; it is surely time to develop the
ethnocentric and historically dated theoretical concepts of economics by
incorporating concepts from the descriptive social sciences of history and
geography and the analytical social sciences of sociology and
anthropology.
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1. Scope of the study and analytical methods
With regard to Africa and Madagascar, CIRAD [l], the institution I
belong to, is eager to know whether the present international trade context
actually enables a sustained stimulation of African and Madagascar ricegrowing by a series of technical innovations. It is also interested in
knowing what forms of technical interventions it could cany out on the
market gardening activities of these countries, that experience a new burst
of dynamism. It has therefore asked these two questions to its socioeconomists.
In order to answer those questions, we have chosen to use the
"commodity chain"-methodology, that organizes research upon different
economic functions existing between production and consumption:
production, assembling and storage, processing, redistribution and
consumption. While the specific identification of functions represents the
schema skeleton, three very different approaches enable the understanding
of the socio-economic operation and also the drawing up of assessments in
terms of economic efficiency and in terms of the way social needs and
geographical processes give a structure to the sector. [2]
The first one deals with the calculation of cost and real margins
observed in the field through surveys. The second one aims at giving a
spatialized vision of the various functions: areas of production, assembling,
processing and consumption, seen as commodity flows. A third dimension
focuses particularly on social relations in connection with the appropriation
and the use of production and trade means. As it is also based upon long
term historical analysis, it makes it possible to find out where the knots of
power, capital and labour lie and how the participants are positioning
themselves according to rules and institutions, in order to share the assets
and manage conflicts and alliances.
The last step of the process consists in comparing the observed reality
to the possibilities of introducing known innovations, at the production
level (agronomic research), as well as at the trade level (loans, transport,
storage .. .). In light of the economic, social and geographical assessments,
possible scenarii of evolution are elaborated according to the wishes of the
State and the alliances that it forms with some social groups, including
farmers.
The originality of these methods lay in the a priori choice of a
commodity inside a group of similar commodities (e.g. vegetables) that are
important stakes in terms of accumulation and survival for the main
production operators. In selecting one key-product instead of all the traded
products for the analysis, one can more easily understand economic
efficiencies and social relations, and thus social stakes, between operators.
Its limitation, however, is to be found in its very relevance: this sectorbased approach does not allow a global view of social relations between
producers and trading/processing operators.
An appropriate balance is therefore to be reached by carefully
selecting the determining commodities and the operators for whom these
commodities are vital for surviving and accumulating. The stakes of the
State and of its economic balance are sometimes opposite of those of its
farming and business classes.
These analyses have been applied to five countries. A brief conclusion
will be presented, in the context of the "Traditional Marketing System"seminar about the following research works:
- in Ghana (North, region of Tamale), assessment on a 6-month period
among 200 of its operators. Commodity = rice.
- in Guinea (North and North-East), during 6 months among about 350
operators. Commodity = rice.
- in Cameroon (North), during 4 months among about 200 operators.
Commodity = rice.
- in Madagascar (Lake Alaotra, Antsirabe, Antananarivo) during 9 months
among about 1000 operators.
- in Congo (Brazzaville) during two years, with a multi-disciplinary team
(economist, sociologist, geographer, lawyer, agronomist), among about
400 operators.
2. Results:
the integration of traditional marketing systems into production and
dominant spheres of trade: the case of rice in Guinea, Ghana,
Cameroon, Madagascar and vegetables in Congo.
French researchers are said to be fond of systematic approaches and to
expect with some arrogance to deduce broad explanatory models from
them. I can see some relevance to this reputation even though I have to
admit I myself use holistic approaches! I acknowledge I use them to hide
my too many questions about how "Traditional Marketing Systems" should
be understood rather than to deliver already-made recipes and answers. I
will be using this style to give a feeling (which is not scientific at all) of
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what the outline of our work's synthesis is like, the work having not
reached that point yet; this outline could be compared with a flash in the
night rather than with bright daylight!
The ideas suggested by our work have emerged as two main elements
that may well explain the fight between the traditional marketing systems,
which are more closely in contact with the small holders, and the big
national or international marketing and agro-industrial systems.
The first one is of structural nature (although something structural
can change, of course, thus not being structural any longer) and would
integrate three dimensions:
1) The persistence of some areas where trade is regulated by
specific social rules that do not refer to the individual's action when facing
opportunities, but rather to a group of rural communities articulated around
the recognition of one rule: a natural price (in the Ricardian sense) when
trading, which leaves enough to the supplier to survive (simple
reproduction) and also gives him a small share of the surplus without
letting the demander (the tradesman) control all the profit. Likewise, in
times of recession, all the operators in the production and the trade could
share the risks. Our colleagues (anthropologists, sociologists, neo-Ricardian
and neo-marxist institutionalist economists, historians) are keen on such
types of approaches, that have brought some results when applied to our
five areas.
2) There are also differential rents of situation of trade (higher soil
productivity, closeness of trading routes and so on) that are part of the
spatial economy or the geography. Some areas are more favourable in
terms of attracting traders. A map of marketing circuits, similar to an
irrigation network that would supply some areas while making others
isolated can thus be drawn up.
3) Lastly, a dominating element in the five areas that we are reporting
on,_seems to be the more or less active presence of some great merchant
capital and, to a lesser extent, agro-industrial capital, where economic
power makes it possible to intervene and restructure all the forms of the
producer/trader exchange on the well-known basis of social division of
labour and profit concentration at its highest level. At that stage, the
elementary rules of a such "socially explosive" distribution of profit are
favoured by the State, which always fears revolutions . At that level, the
analysis in terms of profitability, efficiency and costs would be dominating
and crucial in order to launch an attack on a new ground or on the opposite
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to leave it aside. This seems to be the background, the structure of the
economic tissue that connects small trading producers with the commercial
network, which carries over towards the demanders.
Dominated by the great merchant system, the producers and agents of
the "Traditional Marketing System" can either decide to "articulate with the
dominating world" or seize opportunities, options, interstices left vacant for
a while on the field of operations. In order to avoid being dominated, it can
use its informal nature. Organizing it would lead to its destruction or
absorption into the dominant system. It could only resist to some technical
innovations increasing its competitivity while leaving its organizational
forms. Given the structural elements described above, one would
consequently privilege an iterative process of change. This leaves an
impression of the sea following the effects of the tide, of different
amplitude according to its degree of opening into the major exchanges
(Ocean: high amplitude, Mediterranean sea: much lower amplitude). When
the opportunity profit of it is high, the dominant global marketing network
tends to invade the production or consumption space offering a substantial
profit rate. When an opportunity of a greater profit is to be found
elsewhere, it withdraws, leaving the space free for the previous marketing
system, that transformed itself into a take- over functions of the dominant
system while in contact with it.
Among the five cases presented here, the one dealing with Congo is
representative of an area where a major capital concentration is absent, the
traditional system being flourishing. The case of Ghana is particularly
instructive to understand the vitality, the creative nature of traditional
marketing systems in a situation where the big merchant and production
capital is withdrawing because of the crisis. This also applies to
Madagascar and Cameroon, although a new merchant capital, strong
enough and one that has adapted itself to the crisis, is about to come back.
As to Guinea, the case study shows the present invasion of a major capital
tide within the commerce of rice, placing imports in competition with
national production.
2.1 Under a disguise of anarchy, an efficient "Traditional Marketing
System", that plays its role of social redistribution: the case of market
gardening in Brazzaville [3]
In 1956 the sociologist Balandier [4] described Bas-Kongo society as
a long-standing community organized in terms of production as well as
marketing acts. In the precolonial times, a complex network of markets
covered Pool and Bouenza, today areas of Congo, and also parts of Zaire
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all the way to Angola. The geographer G. Sautter [5], reported on the first
written accounts (16th century) of Portuguese and Italian Catholic missionaries who were amazed by the vigour of trade in the present region of
Kinshasa, Brazzaville. Stimulated by these exchanges, the production was
not autarkical at all. The money (copper bars) existed and some English
anthropologists' accounts relate some of it sent away to the far East, beyond
Bangui, the exchange taking place along the present Congo river.
According to the recent work of the sociologist Naire [6], this open
society adapted very well to the colonial anival, to its requirements of new
products, to its habits of great administrative cities. Even though a
production of vegetables existed and shared space with cassava/staple, food
that was already present in many exchanges, the colonial demand rapidly
induced the producers to grow vegetables on separate fields where the soil
was more hydromorph and kept the water in the dry season. Vegetable
production evolved into a market gardening production, with the help of the
first missionaries willing to keep their gastronomic habits and hence
teaching these new intensive techniques to their "new associates".
Simultaneously to this small technical revolution, some Bas-Kongo
operators who were used to exchange, merely reoriented their business
towards the new urban centres. They also echoed the wishes of demanders
to producers, particularly as regards leaf vegetables that were not
developed by the colonials, the production of which was reorganized by
farmers familiar with the techniques of market gardening. Commercial leafvegetable seed networks were also spontaneously set up between Congo
and Zaire.
There is no big capital holder in such a trading circuit and while each
one determines its action according to their own circulation funds and the
rapid rotation of their little capital, the rules of the exchange and social
behaviours do not favour any strong industrial accumulation.
An intense relational network, based on kinship or trust built up by
frequent trading, maintains a strong link between producers and merchants,
who are mostly women [6 bis] . Producers and sellers are mostly part of the
same ethnical group, the Bas-Kongo. There is so much trust that the risk of
not selling may be shared; it is possible to re -discuss the price after the sale
with the producer, in times of bad sales. Cases involving delayed payments
by traders to producers are very frequent.
The traders are very reluctant to structural reorganization plans, but on
the contrary they are interested in innovations: transport, loans,
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refrigerating rooms around the marketplaces. They fear the development of
"monopolistic" functions or operators. Although the atomicity of the
production and the assembling places increases the price differential
between production and final consumption (1 to 2.5), it enables to reach
regions remote from Brazzaville and to redistribute the profit of the
network to many operators.
2.2 A new commercial and productive system for rice in northern
Ghana: high capital trading networks withdraw to leave the door open
for traders and small mills [7]. Are Madagascar and Northern
Cameroon moving in the same direction?
Polly Hill [8] most remarkably described the social movements that
came with the dynamics of cocoa plantations in the South, on the eve of
this century: the encounter of man with money, the land-owner and the
migrating working-force from northern Ghana. In the days of the cocoa
crisis in Ghana, in the 1960's, the big Southern capitals (Accra, Koumassi)
suffered from a food shortage due to cocoa specialization in the
surrounding countryside.
Then plans for the stimulation of food-production flourished in the
areas that were previously supplying a work-force to the South. A project
of big state rice-producing farms was set up in the Tamale-region, with its
procession of tractors, combine-harvesters and rice-processing factories to
transform the produced rice. The project back-fired and the State withdrew
through selling everything at low prices to businessmen who built their
fortune initially in the south. In the mid- l 970's, very capitalistic ricegrowing started to develop in the shallows of Northern Ghana, left vacant
by multiple migrations.
Big farmers had built up their production model upon tractorization,
fertilizers and new seeds. The production was to be sent to high-capacity
rice-processing factories and then sent to the South, where urban demand
was the strongest.
As they were forced to base their activity upon a good profitability
and social peace with their neighbours - the small farmers (rice burns too
easily when mature) - the big farmers sold at a moderate price their tractorservice to the small farmers . Small-holder rice-growing started to develop,
according to a mechanized technical schema that was reached by paying a
low-priced service to the big farmers .
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Two new factors gave this modern farmer rice-growing a way to clear
its surplus: the arrival since 1985 of small rural investors, who are buying
mills to hull the rice parboiled by the women; the cleverness of the farmers'
wives who deal with the processing and marketing of the rice, integrating
this into their usual social activity involving cheanut and groundnut. The
grouping of these two forces enabled the spontaneous setting-up of a
processing network (processing, hull) and a sales network for the final
parboiled rice, sold mostly in Accra and Koumassi, where its tastefulness is
more appreciated than white rice from the country or imported rice.
trade networks [10]. The recent liberalization of rice-selling has brought
about a stop in the SEMRY factories and the assembling, on marketplaces,
of numerous hull-machines funded by former collectors and state
employees.
Surveys made by F. Samuels [7] now show that big farms
progressively abandon this risky but profitable activity and try to reinvest
their capital in other branches. Some state employees and middle-men still
invest in mills and used tractors, which happen to be profitable investments
when they are used as services paid by small and middle scale farmers. The
traditional marketing system of rice is progressively taking over the
marketing of big rice-processing factories that are reducing their processed
volume (70,000 sacks in 1978, 35,000 in 1989-90), going sometimes below
their break-even-point of profitability. Production, processing and selling of
rice b ~ small and mid-range operators is a success so far. The only risk at
sight is not being able to keep up the intervention ability of tractors and
small mills by good maintenance and a structured network for spare parts.
A quick observation about Madagascar [9] could at first make the
process look very similar to the one in Ghana: faced with rice-processing
factories established for more than 50 years, which control countryside
bank loans used to send pre-funded collectors, the establishment of small
hull and processing factories for rice has been developing at a high pace for
4 years. The former seems to have been installed by wealthy collectors; the
latter, needing more financial means, seems to be funded by white-rice
distributors from the capital, who are tired of having to suffer from the
financial backlashes of big rice-processing factories controlling the
assembling until now . Even though the processes of short-cutting the
speculation (between price of assembled rice and of soldered rice) are put
in place, everyone fears a reaction on part of the economically and
politically powerful big rice producers. Nobody knows today who will
"win" the battle. One can be sure of one thing though: rice is circulating
much better than before towards consumer centres, because small
processing units have an interest in quick deliveries to consumer centres.
The case of rice in Northern Cameroon even better illustrates "the
difficult fight" between the traditional marketing systems and high-capital
As to paddy-rice and white-rice market, it remains in the hands of big
traders from Northern Cameroon and Nigeria. Yet, big traders, faced with
the substantial profits made by hull-machine owners are starting to ask for
rice-processing factories with a capacity 4 or 5-fold the one of hullmachines.
2.3 A "local traditional trade network for rice disrupted by the heavy
funds of import-rice traders": the case of the Northwestern region of
Conakry Guinea [11].·
In the 1890-1900's, territorial administrator Arcin [ 12] has given a
testimony of the richness of the Guinean trade network in the precolonial
phase. Through research at the beginning of the century, Odile Georg Ll3]
has described the process of trade-network disruption and reorientation
towards new colonial profit-making. The well-known triptyque of Frenchspeaking Africa was then introduced: high-profit food import and export
held by French corporations; an intermediate distribution-and-assembling
network, aimed at the centre parts of the country, held by the LebaneseSyrian diaspora; import-food peddling and small-size assembling of export
products carried out by small African merchants. Moreover, a large amount
of the latter operated a fall-back into products such as cola, palm oil, nere
and cheanut, which are exchangeable on a long distance in all Western
Africa (the present Senegal, Mali, Burkina, Sierra Leone, Liberia) and do
not interest the colonial power.
The period of Sekou Toure imposed a control of marketing within the
country and of imports, which discouraged many trade businesses. Apart
from the regular tapping of farmers' production carried out by the State in
order to supply its administrative and urban centres, the various regions of
Guinea united into a series of small closed areas, where production and
trade only had a micro-regional focus. Some frontier areas (Southern
Guinea - towards Sierra Leone and Liberia, northern Guinea - towards
Guinea Bissau and Senegal) suffered less from it, because they then were
related to their neighbours' economic dynamics. In this series of small
closed spheres, trade was carried out by small merchants and salesmen who
were bartering as well as buying with money (and high-interest rate credit).
As for rice, the system consisted of buying production after harvest,
sometimes before, when it was plentiful and storing it until the joining-
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period, then selling at twice the price. This speculative technique can be
named as "profit-making based on a time price-differential". Although this
is favourable to merchants, its drawback is to freeze the capital for more
than 6 months.
comparative advantages, and so on). But the costs of atomicity (assembling
by multiple operators) are always overestimated in this type of calculus. To
understand all of these effects, one has to add socio-economic approaches,
which also allows to assess the benefits of the system. Neo-ricardian and
neo-marxist institutionalist analyses are much more interesting [14),
together with studies on power, as Barbara Harriss [15] shows.
At the fall of the Sekou Toure regime, exchanges within the country as
well as import-export were liberalized. Big Guinean traders of colonial
times who had left to neighbour countries to make money decided to take
over the space left vacant by the State: marketing of imported rice. Their
aim was not to carry out the speculative trade through storage, but rather
ensuring a quick low-margin circulation/distribution of foods. The capital
is thereby renewed with a fast-growing "snowball-effect". The business is
made easy by the fact that the exchanges within the country are open again,
hence only the reconquest of the small closed spheres is necessary.
Very rapidly imported rice was brought to the countryside. During the
joining-periods, its price was below the speculative price of local rice. It
crushed the price and the hopes of profit-making of small local merchants,
who carried out the assembling. Unable to make substantial margins any
longer, they turned to the assembling of groundnut and palm oil. Farmers
now find it very difficult to sell their own rice, because the trade network
has been broken up or taken over in a marginal and usurious way by big
farmers. It works as follows: the one needing rice in the seedling-period
(May-June) borrows from someone who has some and gives him back 2 or
3 sacks after harvesting.
This is a case in which a small trade network has been decapitated by
a big trade network which was imported in less than 3 years time.
3. Conclusion:
the analysis of the traditional marketing systems cannot be carried out
without viewing closely their link with the big trade network.
The support or stimulation of the traditional marketing systems
implies a willful aid action on the services that the big trade network
usually has access to.
The presented cases emphasize social specificities of the close contact
between production and traditional marketing systems. Even though
traditional marketing systems are tapping their environment, they can also
offer a series of anti-risk services, even if the rates seem very much
usurious to us. In order to understand their "mechanisms", we surely have
to use our usual economic concepts (calculating efficiency, competitivity,
This analysis of power is equally fundamental in understanding the
links between small trade and high-capital trade. The analysis indeed shows
that, in most cases, small trade is integrated into big trade, which uses it as
a relay in the low-profit branches.
One wilful aid action to the small trade is offering it services that it
usually can access to only through big trade: loans, technical innovations
(small processing, small transportation means, easy redistribution, short
circuits between production and consumption). The strength of this small
trade is its adaptability, as compared to heavier structures (hull-machines
vs. big rice-processing factories).
It is consequently of great importance to make clear what are the deep
reasons of this will to support traditional marketing systems:
- is there a wish to promote it as an example of a new social structuring,
that offers a better distribution of commercial profits?
- or is it just a humanitarian project, aimed at lowering the perverse effects
of such systems, that are accepting the economic and social domination
by big trade/international networks on the poorest?
Irrespective of the chosen aid forms, the stake will always be to
manage "the ebb and flow" of big trade networks in relation to the small
networks. When the ties between small farmers and big traders are
reinforced, there is always a risk of a security loss for the farmers. Maureen
Mackintosh [16) quoting A. Sen, reminds us of the social stakes:
A. Sen: "The phase of economic development after the emergence of a
large clan of wage labourers but before the development of social security
arrangements, is potentially a deeply vulnerable one".
Maureen Mackintosh adds to this statement:
"His discussion of the famines he studied includes reflection on the
need to ·find ways of increasing forms of "insurance" and social institutions
to provide mutual support and hence to prevent, for example, competitive
over-grazing of marginal land".
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Could not traditional marketing systems, coming before any commercial
system, favour the emergence of such "mutualism"?
[8] Hill Polly, "Migrant cacoa-farmers of Southern Ghana. A study in rural capitalism" ,
Cambridge University Press, 1970, 265 p.
[9) Works of FOFIFNCIRAD on the operation of rice networks (trade, processing,
consumption) Lake Alaotra, in Antsirabe and Antananarivo are to be published in
December 1992, CIRAD-CA, Montpellier. Researchers involved are Nirina
Rabemanantsoa, Herimanda Randrianjafinimaro, Simon Razafimandimbi and
Alain Leplaideur.
[10) Harre D. and Engola Oyep J.C., "La commercialisation du riz au Nord Cameroun",
IRAM, Paris, May 1992, lst version.
[I 1] Leplaideur A., Forbeau F., Meneux Y., Orrit E., "Quelques premieres informations
sur l'economie du riz en Guinee Conakry: Labe, Boke, Telimele, Gaoual,
Koundara", CIRAD-IRAT, Labo Agro-Economie, Montpellier, May 1992, 3, 165
pages.
(12] Arcin Andre, "La Guinee Franc;:aise: Races, Religions, Coutumes, Productions,
Commerce", Librairie Maritime et Coloniale, Paris, 1907. (Ed. Challamel).
(13] Georg Odile, "Commerce et Colonisation en Guinee (1650-1913)", Ed.
L'Harmattan, Paris, I 986.
(14] See book by Hodgson, "Economics and institutions", Polity Press, Oxford, 1988,
365 p.
[ 15) Barbara Harriss supervised a very interesting dissertation for a Master at Oxford
University by one of our young colleagues at the CIRAD, Laurence Pujo: "Power
on Market", CIRAD-IRAT, Montpellier, September, 1991.
(16] Mackintosh Maureen, "Abstract Markets and Real Needs in the Food Questions".
Edited by H. Bernstein, Ben Crow, Maureen Mackintosh and Charlotte Martin.
Earthscan Publication, London, 1990, 214 pages.
Footnotes
[l] The CIRAD (Centre de cooperation international en recherche agronomique pour le
developpement) is a tropical agronomic research institute involving 2000 persons,
of which 900 are researchers and technicians. Spread out in the tropical part of the
world (Africa, Asia, Latin America), it prepares and selects innovations adapted to
farmers of underdeveloped countries, as stated by its new scientific charter.
Consequently, our researcher-mates in the field of social sciences (economists,
sociologists, geographers) all work on the theme of "Innovations and rural
societies", not only as regards farmers but also operators of traditional marketing
systems.
(2] These methods have been applied in Africa in the 1980's. With Claude Freud's
supervision some specialist teams from ORSTOM, CNRS, CIRAD and former
SEDES carried out sector-based socio-economic analyses for each main
commodity vital to the economy of Africa and Madagascar (rice, corn, mi!,
sorghum, coffee, cocoa, palm oil, groundnut, etc.). These approaches allow an
economic as well as social diagnosis. A book partially presents the methodologies
used: G. Durufle, P. Fabre, J.M. Yung: "Manuel d'evaluation des effets sociaux et
economiques des projets de developpement rural" , Minecoop, Paris, 1988.
Although socio-economic stakes were well studied at the producer-level, pure
economic analysis dominated the assessments on trade, processing and
consumption. Our present team (A. Leplaideur, P. Moustier, J.L . Fusillier, F.
Lanc;:on, L. Pujo) works on reinforcing analysis in terms of social relations between
other operators than the producers alone. This also applies to spatial socioeconomic studies.
(3] For further information, see the article by A. Leplaideur and P. Moustier:
"Dynamique du vivrier a Brazzaville, les mythes de l'anarchie et de l'inefficace" in
"Cahier des sciences humaines de l'ORSTOM", Vol. 27, 1-2. See also "Premiers
elements sur les filieres maraicheres a Brazzaville" , collective volume published by
the CIRAD, Montpellier, July 1991 , 230 pages.
(4] Balandier, "'Sociologie actuelle de l'Afrique Noire", Presses Universitaires de
France, Paris, 1955.
[5] Sautter G., "De l'Atlantique au fleuve Congo", Ed. Mouton, Paris, 1966.
(6] Naire D.L., "Du Nsaba au maraichage", CIRAD-IRAT, Laboratoire AgroEconomie, February 1992.
(6 bis] Ofoueme-Berton Y., Moustier P., "Les strategies amont-aval des commerc;:antes
de produits maraichers" . In CIRAD/AGRICONGO, "Filieres Maraicheres a
Brazzaville: Premiers Elements" , 1991.
(7] Samuels F. and Leplaideur A. , "Changing Agrarian Structure and Petty Commodity
Productions in the Northern Region of Ghana'', CIRAD-IRAT, Labo AgroEconomie and Oxford University, Queen Elizabeth House, Montpellier, October
1991, 42 pages.