From Basics to Automation and Monetization
In this course, you’ll discover:
- Creating a new WordPress Newsletter site
- Adding a WordPress Newsletter to an existing site
- Customizing landing pages with blocks and patterns
- Ideas for content and monetization
- Setting up a paid newsletter subscription
- Offering upsells within newsletter posts
- Benefits of custom newsletters and how to create them
The tools you’ll need:
For maximum success with this course, you’ll need:
- A computer with internet access
- A commitment to completing the assignments, all at your own pace
- A basic understanding of the WordPress software, dashboard and features (or a willing, learn as you go, mindset)
Introduction to Newsletters
We’re so excited that you’ve decided to join us on this thrilling journey. Get ready to step into the wonderful world of newsletters, where your words and ideas can reach and impact the lives of many, directly in their inboxes. Intrigued? Let’s dive in!
Imagine having the power to share your thoughts, stories, news, or even exclusive insights with your audience, no matter where they are. That’s the magic of newsletters. Whether you’re a blogger, an entrepreneur, or part of a non-profit organization, newsletters can be a game-changer for you. They help you build and maintain a strong connection with your audience, and if used wisely, can even generate some income!
Now, you might be thinking, “I’m not a techie, can I really do this?” Absolutely, yes! In this course, we’re going to break down everything into bite-sized pieces, making it simple to follow along, no matter your technical abilities.
Importance of Newsletters
Why set up a newsletter?
Newsletters are a fantastic way for creators and businesses to connect directly with their audience, without having to compete with the noise and algorithms of social media. By sending newsletters, you can establish a more consistent and personal line of communication with your subscribers, which can help you foster stronger relationships with them. In short, you have more control.
What’s even better is that people who sign up for your newsletter are already showing interest in what you have to offer. They’re more likely to be receptive to your ideas, products, services, and events, making newsletters invaluable for generating revenue too.
With the help of plugins (available on the Creator (Business) plan↗︎), you can further enhance the personalization and customizations of your newsletter, and you can even track your newsletter’s performance by analyzing open rates and click-through rates. This information can help you identify what your audience responds to the most and improve your future newsletters.
Regardless of the approach you take to provide a newsletter, we’ll show you ways to experiment with different combinations of images, text, and calls-to-action to find the best way to connect with your audience.
Whether you’re just getting started with a free WordPress.com site, have opted for our Business plan, or fall anywhere in between, you’ll find solutions in the following lessons on how to create a newsletter that will help you to connect with your audience, earn money, and reach your goals.
How can you make money?
One of the simplest ways to monetize your newsletter is to set it up as a paid subscription. (Spoiler: we’re going to show you how in this course!) If you have valuable content that people are willing to pay for, this could be a lucrative option. You can offer exclusive insights, tips, or tutorials that people can use in their work or personal lives, while you get to earn from your work through gated content and recurring subscriptions.
Another option is to use affiliate links. Platforms like CJ.com↗︎ or Amazon Associates↗︎ can provide you with links to products that you can include in your newsletter. If someone clicks on the link and makes a purchase, you earn a commission. It’s a great way to earn some extra income without having to create your own products.
You might also consider placing ads or sponsored content in your newsletter. By partnering with brands and advertisers relevant to your audience, you can provide valuable content while earning a fee for your efforts.
Finally, you can use your newsletter to promote your own products, events, webinars, workshops, courses, and more – whether you offer them online or offline. If you’re an expert in your field, people will be willing to pay for your expertise. Your newsletter can be a great way to promote your paid offerings and attract new clients or customers.
