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YouTube Culture & Trends Report 2022
Pop culture just got even more personal
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In 2021, 35 unique videos related to Met Gala appeared on the Trending Tab across more than 70 countries.
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> 25M
Videos with "Let Me Solo Her" in the title have been viewed more than 25 million times.
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Views of Speedrunning community videos more than doubled in 2021
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The Speedrunning community’s 50 most uploaded games
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65%
According to an Ipsos survey, 65% of Gen Z agree that content that’s personally relevant to them is more important than the content that lots of other people talk about.
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There were over 65 miillion views of videos with "upcycling" in the title during 2021.