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Here, we address some of the most common questions we receive about the nuts and bolts of taking a U.S.-focused Pew Research Center poll.
While survey research in the United States is a year-round undertaking, the public’s focus on polling is never more intense than during the run-up to a presidential election.
While the notion that polls should include equal numbers of Republicans and Democrats makes some sense, it’s based on a misunderstanding of what polling is intended to do.
Polling in different parts of the world can be very challenging, because what works in one country may not work in a different country.
How does the way a poll is conducted influence the answers people give?
Pew Research Center uses benchmarking questions to ensure our surveys are accurate. Learn why and how we use these questions.
Given the wide range of people we speak to for our polls – and the issues we ask them about – it’s important to be as clear as possible about exactly who says what. In research circles, this practice is sometimes called “defining the universe."