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When creating your email marketing strategy, you are not necessarily tied to just one set of options.

If you are curious about how different elements of your email could perform differently in your audience, try the following advice from Melinda Emerson, The Small Biz Lady and start A/B testing for your email efforts today! https://blog.alexa.com/how-to-use-a-b-testing-in-your-emai…/

1. Profile the Prominent
2. Shine the Spotlight
3. Give a Vocabulary Lesson

These are only a few of the insightful ideas that marketing content expert Melanie Deziel is spilling in our latest article. Let us know what you think and how you will implement these into your content plan! https://blog.alexa.com/25-content-prompts-to-spice-up-your…/