Native Content

The articles offered an in-depth look at the issues emphasized in the survey results. While the dashboard mosaic offered utility and advice, the articles offered a look at possible factors causing the issues and case study examples.

Brand Study

We conducted a control and exposed survey measuring the full brand campaign to great success. Xerox is traditionally seen as a copier company, but we saw through the campaign real changes in brand attributes as a result.

Native Content

The interactive served as a hub for all of our cognitive computing content. A user could experience it in a new way on the page while also navigating from the interactive to the content itself and continuing to read more on this topic.

Native Content

The City Makers custom content comprised a nine part series focusing on the role of small businesses in our economy through different perspectives. These perspectives included those of Latino-owned businesses, the banks who provide micro loans to aspiring start-ups, the incubators who help new ventures with space and funding, and more.

Video

The custom video as part of the program focused on veteran small business owners. One million veterans will come home in the next five years and a quarter want to start their own businesses, meaning they have the potential to be a driving force of the national economy. In the video, we profiled the organizers and members of Bunker Labs, a Chicago accelerator started by veterans, which offers resources and training to these entrepreneurs.

Native Content

We syndicated two content pieces from Quartz around the anniversary of the Detroit investment.

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The City Makers franchise also includes a robust sponsorship of editorial projects including one of our most celebrated series "American Futures," in which James and Deb Fallows traveled across the country by plane to report on "The people, organizations, and ideas reshaping the country." Along with this series, JPMorgan Chase was also the sponsor of New Hometowns on TheAtlantic.com, and Getting to Work on CityLab.com.

Print

We wanted to ensure that our stories had the opportunity to reach the largest audience possible, which meant inclusion in our print magazine. We created two custom print spreads, which condensed and translated the key ideas and takeaways from two of the digital content pieces into this format.

Event

JPMorgan Chase partnered with The Atlantic not only on CityLab, one of our tent pole events, but also on a custom event to expand on these topics of economic progress and innovation. CityLab gathers the world’s most creative mayors and city practitioners with artists, academics, funders, and other public and private sector leaders focused on improving cities and spreading urban strategies that work.

Brand Study

To measure our content's impact, we partnered with the Reputation Institute to conduct a forced exposure study for City Makers. We found significant increases in JPMorgan Chase's reputation as a result of the partnership and have used this data to inform our ongoing content creation process.

Native Content

Atlantic Re:think created a 5-part infographic series summarizing case studies in which Microsoft Cloud products were used to streamline operations and evolve business in the automotive, health care, finance, and retail industries, as well as in the construction and maintenance of skyscrapers.

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Microsoft sponsored the editorial report "Beyond the Cloud," a 12-part series exploring emerging technologies and the coming information age in space.

Print

To extend the reach of the digital infographic series, Atlantic Re:think created print-friendly versions of each infographic, highlighting key findings and encouraging readers to view the full execution on TheAtlantic.com.

Native Content

With on-the-ground reporting, we examined what it means to a community to have manufacturing plants return to the midwest and the impact this has on the national economy, environment, and mindset.

Video

The videos captured what emotional, human words like "strength," "movement," and "touch" mean in the context of a manufacturing plant, bringing dynamism and optimism to the forefront of the feature.

Native Content

An originally reported article featuring interviews with health-care experts investigated the changing health-care landscape and the innovation of coordinated care, while a colorful, step-by-step infographic illustrated one theoretical woman's journey through the type of integrated, preventative care system Optum would provide.

Print

Our custom infographic, Journey of Care, was condensed and reproduced for publication in The Atlantic's October 2016 issue.

Native Content

In order to reach readers where they’re increasingly consuming content, we adapted Optum’s custom program for promotion on Facebook Instant Articles and Apple News.

Native Content

Two syndicated articles by Optum executives—experienced physicians themselves—detailed the company's work to streamline health care and improve their patients' outcomes by adapting advanced care processes for at-home visits and using traveling clinics to bring care to under-served populations.

Native Content

The first feature, which launched simultaneously with our July/August print issue, focused on 5G and what this technology will enable—such as seamless virtual reality, the Internet of Things, and more—as told through video, text, infographics, tech insights, and a custom art piece. The connected car piece, which launched at the same time as our September issue, envisioned a world in which our cars can communicate automatically and digitally with everything from pedestrians, to highways, to nearby businesses.

Video

We not only approached these topics from a research angle in the article, but brought in an artist to interpret and visualize the impact of this technology. In the accompanying custom video, the artist explained the meaning behind their piece and their hopes for the connected future to help humanize tech-focused topics.

Print

We translated both digital features to custom print gatefolds that pulled in excerpts from the article, the artist interview, the Qualcomm perspective, and the custom art.

Native Content

Each article provides a unique perspective on emerging technologies and how they relate to cybersecurity. Topics include 3D printing, the Internet of Things, and biometrics.

Native Content

Two articles featured Manhattan product design firms, each focusing on a leader within the company who shared the philosophies they take to design. We found that empathy for the user and a true motivation to improve the world were what made these firms true innovators and disruptors in their sectors.

Video

Embedded within each article were companion videos—three per firm—conveying each element of the design process. Visually stunning with layered sound mixing, narration also helped the videos stand alone on social media.

Native Content

Three chapters, focusing on music, food, and design, each contained several written articles, photo galleries, and videos. This gave each chapter variety and dynamism, while they were still unified by an umbrella topic. Whether the reader wanted to read, click through a gallery, or watch a short bonus clip, something in the experience was sure to draw their attention.

Video

At the beginning of each chapter, the hero video transported the reader to the U.K. and back. You could see radio host and DJ Gilles Peterson explore the resurgence of jazz in London with some of the most innovative musicians in the UK. Or you could spend some time with foundational British chef Mark Hix and discover how cooking over wood is elevating fine dining. You could also watch the founding members of Colophon Foundry discover the unexpected ways typography is affecting everything we see, from calligraphy to architecture. In each video, both British and American talent spoke to the two-way exchange of influence and ideas across the Atlantic.

The Atlantic syndicated three Morgan Stanley articles: "Generations Change How Spending is Trending," "Investing in Cities for Inclusive Growth," and "Capital Creates More Mobility."

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Morgan Stanley sponsored the "What is An Economy?" editorial report, a four-part series exploring the fundamental concepts of modern life and how they affect spending.

Native Content

The article focused on the barriers to sanctuary we experience in our day-to-day life—from crowds, to endless notifications, to home appliances—and ways to recapture the feeling of true peace of mind. With in-depth interviews and a page design that allowed users to create a picture of their own sanctuary, the piece took a snackable and customized approach towards storytelling.

Video

Told through short animated stories, the videos were integrated seamlessly into the overall feature, offering a human take on our irrational fears and personal descriptions of sanctuary.

Print

The Search for Sanctuary feature was extended into the November print issue in a high-impact gatefold. Security typically has a negative (or boring) connotation, so our take was to rebrand security as sanctuary incorporating a diecut that highlighted the necessity of seeing the full picture.

Brand Study

We partnered with Millward Brown to measure the brand attributes associated with Nest after users were exposed to the campaign and saw significant lift in the target audience for the campaign.

Native Content

TIAA’s custom program consisted of two phases: The first, "The Thing That Says it All," was a digital destination that included audio, visual, and text elements to show readers what objects symbolized success to different people. The second phase, "The Many Measures of Success," was kicked off with a survey of The Atlantic readers to understand how they define success and happiness. We then analyzed the results and created an interactive infographic that included data visualizations, personal anecdotes, and highlighted statistics for users to explore. Users could navigate throughout the experience and see how their perspective compared to the survey respondent sample.

Native Content

We designed a custom TIAA module that lived at the end of the infographic experience. This was a great compromise for TIAA so we could balance authenticity with brand mentions.

Native Content

The experience, with an engaging written narrative as a backbone, was broken out into three sections: historical and cultural context, music’s psychological and physiological effects, and the evolution of music production and technology. Each section was accompanied by a customized infographic and included a specific narrative thread with the purpose of leading audiences to the realization that we make our clearest, deepest connections with music when we have an understanding of where it came from, how it came to be, and how it makes us feel.

Native Content

The article highlighted three different perspectives--from two residents of the city and a Citi spokesperson--on the impact turning the lights back on in Detroit had for the community. Long-time residents, local business owners, and corporate sponsors of the project alike saw the re-lighting as symbolic of the potential for improvement and growth in Detroit.

Event

While the content was created in advance of the Citi event, we sent a reporter and photographer to cover the event itself, adding photos and quotes from the event into the piece.

Brand Study

We offered an on-page insights widget to understand if the piece demonstrated Citi's commitment to progress.

Native Content

The bloodiest war in U.S. history is a popular area of study for historians and hobbyists alike, but some stories do remain untold. Re:think shone a light on one event in particular: a hard-fought battle for which 14 African-American soldiers received the Medal of Honor. The in-depth article detailed the Battle of New Market Heights, the controversy surrounding it, and how such a dramatic turn of events could have faded to the background over the past century and a half.

Native Content

The articles--on cybersecurity, agility, and customer satisfaction--explored how modern businesses could embody those traits and more without making sacrifices in other departments. This approach allowed us an opportunity to offer qualitative analysis about the business considerations we discovered and the different solutions being used by real companies to address them.

Native Content

First, we built a dynamic, scrolling photo gallery: 'Century in the Sky' dove into the way the aerospace industry has affected the way we travel, move our goods, and protect our nations during times of war. Pivotal moments for both Boeing and aviation in general were featured in the gallery, which also featured text write-ups of the events in question. Then, in a series of sleek and striking infographics, Re:think celebrated Boeing's contributions in three distinct areas. First, we explored the role Boeing would play in space exploration thanks to the groundbreaking Space Launch System; then, we quantified the disaster relief efforts aided by Boeing's cargo workhorse, the C-17 Globemaster; and finally, we illustrated how innovation has advanced passenger air travel over the years, a look at the longest commercial flight routes in history.

Native Content

Musician Jon Batiste, artist Jodi Steele, and jewelry designer Candice Pool shared the stories of each of their favorite garments, and why they would rather recycle them than throw them out.

Native Content

Two experiences--one focusing on Sunset Park in New York and one on Pilsen, Chicago--highlighted the people, places, and history that defined the neighborhood in question. With beautiful custom photography, a food-leaning focus, and researched reporting about local history, we combined a travel sensibility with informative descriptions.

Video

This program included four custom videos that were embedded in the features. In Sunset Park we spoke with Irwin, a man who has lived in the neighborhood his whole life and now runs a local cafe with his family, and Bri, a woman who was working in real estate but began wood-working full time in an artist studio complex in Sunset Park. In Pilsen we spoke with Mary, a resident who opened a beautiful community bookstore to give back to the neighborhood, and Ruben, a Chicago native who paints stunning public murals in Chicago neighborhoods (especially Pilsen) to make locals rethink their community.

The four units spanned both desktop and mobile with unique executions. The Cineflex Unit met desktop visitors as soon as they reached the homepage, the Panoramic Unit let users scroll through a 360° view of business class seating, and the Sleep Unit connected United Polaris to relevant Atlantic editorial pieces about sleep.

Native Content

The article combines expert insights from top researchers in thrill-seeking behavior with the stories of four dynamic, different individuals that help bring the research to life.

Video

The video, which was filmed at the Porsche Circuit Playground event, gives historical context to how thrill breeds focus, which is part of why people seek thrills on a regular basis.

Native Content

Written by Jay Newton-Small, journalist and author of "Broad Influence: How Women Are Changing the Way America Works," this article seeks to understand the historical context and current status of women in female lobbying.

Video

The program included three short video interviews, featuring three powerful women on K Street: Shanti Stanton, Susan B. Hirschmann, and Mary Beth Stanton.

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The 5-part video series featured Samantha Power on diplomacy, Whitney Wolfe on her feminist dating app Bumble, Wendy Finerman on being a female Hollywood producer, Aja Brown on women leadership in Compton, and Amy Klobuchar on being a woman in the Senate.