Media Survey
ANN is updating it's media kit so we'd like to ask you a few questions...
¶Please select which of the following media devices / phones you currently own.
|
|||
Cellphone (including iPhone, Android, etc...) | 723 out of 1209 (59.8%) | ||
iPod or other MP3 Player | 616 out of 1209 (51.0%) | ||
Bluray player (non game console) | 262 out of 1209 (21.7%) | ||
Android phone | 227 out of 1209 (18.8%) | ||
None of the above | 170 out of 1209 (14.1%) | ||
Non-Apple, non-Android smartphone (Blackberry, etc...) | 91 out of 1209 (7.5%) | ||
iPad or iPad 2 | 86 out of 1209 (7.1%) | ||
iPhone 4 / 4S | 75 out of 1209 (6.2%) | ||
iPhone 3g / 3gs | 70 out of 1209 (5.8%) | ||
non-iPad tablet | 65 out of 1209 (5.4%) | ||
(no answer) | 1 out of 1209 (0.1%) | ||
¶Please select which of the following gaming systems you currently own.
|
|||
Sony PlayStation 2 or older | 645 out of 1209 (53.3%) | ||
Nintendo DS | 633 out of 1209 (52.4%) | ||
Nintendo Wii | 565 out of 1209 (46.7%) | ||
Sony PlayStation 3 | 495 out of 1209 (40.9%) | ||
Other | 450 out of 1209 (37.2%) | ||
Nintendo Game Boy / Game Boy Color | 448 out of 1209 (37.1%) | ||
Microsoft XBox 360 | 349 out of 1209 (28.9%) | ||
Microsoft Xbox | 153 out of 1209 (12.7%) | ||
None of the above | 138 out of 1209 (11.4%) | ||
Nintendo 3DS | 133 out of 1209 (11.0%) | ||
(no answer) | 7 out of 1209 (0.6%) | ||
¶Which of the following do you personally expect to buy within the next 24 months?
|
|||
Mobile phone | 328 out of 1209 (27.1%) | ||
Home media equipment (Stereo, TV, Bluray player, etc...) | 409 out of 1209 (33.8%) | ||
Car or Motorcycle | 139 out of 1209 (11.5%) | ||
House or Condo | 67 out of 1209 (5.5%) | ||
Laptop | 308 out of 1209 (25.5%) | ||
Personal Computer or Mac | 263 out of 1209 (21.8%) | ||
Tablet | 163 out of 1209 (13.5%) | ||
Game Console | 423 out of 1209 (35.0%) | ||
(no answer) | 202 out of 1209 (16.7%) | ||
¶Do you ... (check all that apply)
|
|||
Watch streaming anime | 1001 out of 1209 (82.8%) | ||
Watch TV episodes online (not including anime) | 618 out of 1209 (51.1%) | ||
Watch movies online (not including anime) | 441 out of 1209 (36.5%) | ||
Play online non-multiplayer games | 381 out of 1209 (31.5%) | ||
Play online multiplayer games (any kind) | 522 out of 1209 (43.2%) | ||
(no answer) | 88 out of 1209 (7.3%) | ||
¶Would you like to go to Japan in the next 5 years
|
|||
I'm already planning a trip | 92 out of 1209 (7.6%) | ||
I have no definite plans, but I expect to go | 258 out of 1209 (21.3%) | ||
I would like to, but don't know if I will | 432 out of 1209 (35.7%) | ||
I would like to, but do not expect to go | 365 out of 1209 (30.2%) | ||
I do not want to go to Japan | 55 out of 1209 (4.5%) | ||
(no answer) | 7 out of 1209 (0.6%) | ||
¶Which of the following forms of Japanese entertainment and culture interest you?
|
|||
Anime | 1197 out of 1209 (99.0%) | ||
Manga | 1071 out of 1209 (88.6%) | ||
Videogames | 901 out of 1209 (74.5%) | ||
Music - Modern (Jpop / Jrock / etc...) | 886 out of 1209 (73.3%) | ||
Light Novels | 663 out of 1209 (54.8%) | ||
Novels and Literature | 491 out of 1209 (40.6%) | ||
Art - Traditional | 466 out of 1209 (38.5%) | ||
Art - Contemporary | 372 out of 1209 (30.8%) | ||
Music - Traditional | 334 out of 1209 (27.6%) | ||
Fashion | 278 out of 1209 (23.0%) | ||
Cars | 184 out of 1209 (15.2%) | ||
(no answer) | 2 out of 1209 (0.2%) | ||
¶How many hours a week do you spend online ?
|
|||
on average 35.4 (± 18.8) / median 30 [histogram] | |||
(other) | 11 out of 1209 (0.9%) | ||
(no answer) | 58 out of 1209 (4.8%) | ||
¶How many hours a week do you watch regular TV (Cable, broadcast, satellite - including anime broadcasts, not including video on demand) ?
|
|||
on average 10.0 (± 9.0) / median 5 [histogram] | |||
(other) | 4 out of 1209 (0.3%) | ||
(no answer) | 66 out of 1209 (5.5%) | ||
¶How do you prefer to watch anime ?
|
|||
Streaming | 313 out of 1209 (25.9%) | ||
Download | 263 out of 1209 (21.8%) | ||
DVD / BluRay | 602 out of 1209 (49.8%) | ||
Cable or Satellite Video on Demand | 22 out of 1209 (1.8%) | ||
(no answer) | 9 out of 1209 (0.7%) | ||
¶What do you prefer to watch anime on?
|
|||
Home TV | 708 out of 1209 (58.6%) | ||
Computer or Laptop | 466 out of 1209 (38.5%) | ||
Tablet (iPad etc...) | 7 out of 1209 (0.6%) | ||
Smartphone or similar small portable media device | 14 out of 1209 (1.2%) | ||
Other | 9 out of 1209 (0.7%) | ||
(no answer) | 5 out of 1209 (0.4%) |