With on-air and backstage integrations, “The Voice” sets Twitter records Thursday, May 15, 2014 | By Andrew Adashek (@adashek), Head of TV Production [18:31 UTC] Tags: entertainment, live events, and TV Through Twitter integrations like the #VoiceTailgate and the #VoiceSave, engaged fans of “The Voice” helped set a new single-episode record for TV series conversation.Read more… Coldplay launches a worldwide #lyricshunt Monday, May 12, 2014 | By Sunil Singhvi (@illsun), Entertainment Partnerships, Twitter UK [22:39 UTC] Tags: best practices and music The band sends fans to local libraries around the world using Twitter.Read more… Comcast's X1 highlights shows buzzing on Twitter Friday, May 9, 2014 | By Michael Fisher (@fishermp), Director, Business Development [19:57 UTC] Tags: TV With Comcast’s X1 platform, customers can tune in to shows that are generating buzz on Twitter.Read more… Study: Exposure to TV Tweets drives consumers to take action - both on and off of Twitter Thursday, May 8, 2014 | By Anjali Midha (@amidha), Head of Research, East [19:18 UTC] Tags: research and TV Research shows that 90% of those who saw TV-related Tweets have taken action to engage with the show.Read more… The 140th running of the Kentucky Derby a perfect fit for Twitter Wednesday, May 7, 2014 | By Lauren Fraser (@lfraser), Sports Partnerships [17:00 UTC] Tags: best practices and sports @NBCSN and @KentuckyDerby bring fans closer to the action and deliver behind-the-scenes access.Read more… The @Warriors and @CSNAuthentic boost conversation on Twitter Wednesday, May 7, 2014 | By Lauren Fraser (@lfraser), Sports Partnerships [13:00 UTC] Tags: sports and Twitter data We tested the reaction to broadcasters announcing a hashtag on-air during a basketball game.Read more… CNN answers #370Qs questions on air Tuesday, May 6, 2014 | By Andrew Fitzgerald (@magicandrew), News Partnerships [17:35 UTC] Tags: best practices and news The network takes Twitter questions for coverage of the disappearance of Malaysia Airlines Flight 370.Read more… “DJ Rand Paul” responds to SNL on Twitter Monday, May 5, 2014 | By Jonathan Kuperberg (@JonathanKupe), Twitter Media Team [23:40 UTC] Tags: best practices and government After an SNL sketch, Sen. Paul takes song requests on Twitter.Read more… Tony Hawk holds worldwide scavenger hunt on Twitter Monday, April 28, 2014 | By Lauren Fraser (@lfraser), Sports Partnerships [18:38 UTC] Tags: #OnlyOnTwitter, best practices, live events, and sports @tonyhawk tweets clues where boxes are hidden around the world, the finders tweet back.Read more… Live-tweeting a high-profile trial: Q&A with Peter Jukes Monday, April 21, 2014 | By Joanna Geary (@JoannaUK), Head of News, Twitter UK [22:26 UTC] Tags: best practices and news @peterjukes tells how he reports via Twitter during the UK phone hacking criminal trial.Read more… *" class="load-more">Load more Pages… … Older posts