Dedicated to food, health and wellness, this exciting weekly liftout is packed with inspiration, tips and tools for a better you.
Food plays a major focus; Bite is designed as a bible for busy people who love food and is full of ideas, recipes, tips and tricks.
An expert editorial team also offers ideas for pursuing healthier lifestyles – from guidance on relationships, family and parenting, to practical advice on balancing mind and body.
Each week Bite has a themed issue giving readers recipes, advice and tips on how get the most out of their week night meals.
The best Bite content, ideas and inspiration can be found on The Food Hub – an exciting, innovative new multiplatform site that showcases New Zealand’s most trusted recipes, from the APN family of newspapers and magazines.
What does this mean for advertisers?
Beautifully styled with an accessible, contemporary design, Bite provides the perfect environment to target those all-important household decision makers concerned with the health and wellbeing of their families every week.
Reader Profile
Bite reaches over 200,000 readers each week, with an average household income over $100k.
More than half of Bite’s readers are the main household shopper, responsible for the day-to-day purchasing decisions of the household. Their main shopping days are Monday, Friday and Saturday but they are likely to buy something most days of the week. Bite is reaching these readers as they plan their weekly shop as well as tonight’s dinner.
A third of Bite readers are giving advice or making recommendations to friends or family on which new foods to try, and they are 26% more likely than the population to consider themselves a food connoisseur.
|
% of readers |
TOP LINE DEMOGRAPHICS |
| Female |
60.77% |
| Male |
39.71% |
| Top 3 Socios |
61.24% |
| Top 3 Occupations |
21.05% |
|
% of readers |
HOUSEHOLD DEMOGRAPHICS |
| Lifestage One – Dependent Children |
3.35% |
| Lifestage Two – Independent Young Adults |
10.05% |
| Lifestage Three – Adults with Young Families |
13.88% |
| Lifestage Four – Adults with Older Children |
18.66% |
| Lifestage Five – Empty Nesters |
54.07% |
| Household Income $80,000+ |
48.80% |
| Household Income $120,000+ |
26.32% |
| Home Owners |
67.94% |
| Mortgage Free Home Owners |
38.28% |
|
INDEX |
% of readers |
LIFESTYLE |
| I always check the country of origin before buying |
132 |
29.67% |
| I love reading and trying recipes |
127 |
36.84% |
| I would call myself a food connoisseur |
125 |
14.35% |
| I avoid foods that are unhealthy |
121 |
51.20% |
| I try to dine out once a week |
121 |
12.92% |
| A healthy diet and exercise are essential |
120 |
65.55% |
Source: Nielsen CMI Q4 2012 - Q3 2013 AP10+