The New Zealand Herald

For 150 years New Zealanders have been turning to us for knowledge on the issues that affect our country. We’ve celebrated the best and confronted the worst, building a legacy of trust and credibility with readers.

The New Zealand Herald is the country’s number one daily newspaper and connects with almost half a million New Zealanders daily. Whether targeting a mass market or a specific segment, we help advertisers achieve their goal with our range of advertising environments.

The New Zealand Herald, the more you know the better.

The weekday New Zealand Herald includes:

The Monday-to-Friday newspaper has at least three sections every day – a Main Section of News, World, Opinion and Entertainment, a stapled Business and Sport Daily Liftout and a daily lifestyle or special interest magazine, including:

• Monday – Bite, Element (monthly)
• Tuesday – Travel,
• Wednesday – VIVA, Driven
• Thursday – TimeOut
• Friday – The Business, SuperSport, Outdoors (monthly)

How readers engage with daily newspapers

Daily Newspapers engage primarily by ‘educating me’, they also engage by ‘absorbing me’ and ‘altering my thoughts and feelings’.

“I love the smell of newsprint and it’s the whole sitting there with a cup of tea, have a bite of toast, and keep reading.”

What does this mean for advertisers?

Readers actively use newspaper advertising as a source of information. Advertising, as much as editorial, gives readers a sense of their world. Plus, it keeps them in touch with new brands, services and organisations. For some people daily newspapers are a destination point for advertising – they buy the newspaper for the advertising.
Newspapers are credible, they are seen as honest and authoritative, and the advertising benefits from these values. Readers treat the newspaper as a valued resource; they actively seek ads that are relevant to them. The use of sections, topics and styles of content mean the advertiser can target mind sets. The reader feels in control and there is no sense of manipulation because they can choose not to engage. Readers aren’t reading the newspaper once. They pick it up several times a day, sometimes referring back to previous editions. Newspapers are accessible to most advertisers; they have a low cost to entry.