Take the fast track to digital marketing
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You measure, but do you measure up?
Adobe 2013 Digital Marketing Optimization Survey Results.
Adobe Target
Solutions
Testing and targeting
Easier tests. Quicker results. More revenue.
Most marketers want to test and target but don’t think they have the time, expertise, or tools. Adobe has simplified it to a click.
What is Adobe Target?
The most powerful solution for testing and targeting is now easier to use than ever before. With the new Adobe Target, you get an intuitive user interface, built-in best practices, and robust optimization tools, so you can test quickly and often, target site visitors with confidence, and create digital experiences that deliver real results. And real revenue.
Adobe Target capabilities
A/B testing
Easily set up and run concurrent tests to quickly determine the best offers, messaging, and sequences of content for your different visitor segments.
Multivariate testing
Use both partial and full factorial testing to understand the most impactful elements and best recipes for delivering real-time targeted content.
Rules-based targeting
Use prebuilt or custom rules to target content to specific audiences based on hundreds of variables, including location, historical behavior, and more.
Automated behavioral targeting
Automate the targeting of content to individual visitors using a self-learning algorithmic approach designed to increase conversion and discover key segments.
Segmentation
Leverage all available visitor and customer data to create custom segments, define effective strategy, and filter results at a granular level.
Recommendations and cross-selling
Make use of historical and affinity data to automatically deliver content and product recommendations.
Want to know more? Let’s talk.
Get in touch with a specialist to find out how Adobe can help you get even more out of your marketing programs.
or call 877-722-7088