Make sense of the new, more complex customer journey.
From Forrester Research, discover how a deep understanding of customer interactions can help you navigate through the marketing clutter.
Adobe Campaign
Solutions
Campaign Management
Customers are individuals. Campaigns should be, too.
Creating individual experiences for every customer is highly effective. Now it can also be efficient. Adobe can help you orchestrate it all.
What is Adobe Campaign?
Marketers now have an intuitive, automated way to deliver one-to-one messages across online and offline marketing channels. New Adobe Campaign, formerly Neolane, lets you orchestrate personalized experiences determined by the customer’s habits and preferences. Finally, a solution that helps you know what customers want even before they do.
Adobe Campaign capabilities
Visual campaign orchestration
Intuitively design and automate customer experiences across channels, from one-off campaigns to triggered messages, with a graphically rich interface.
Integrated customer profiles
As customers move across online, mobile, and social channels, you’ll be able to build individual profiles that capture their interests, activities, and interactions. All of which helps you create more relevant marketing experiences.
Targeted segmentation
Sophisticated list selections let you target highly focused audiences and create personalized experiences for each customer.
Email execution and deliverability
Achieve top delivery rates, strengthen your sending reputation, and maintain positive customer engagement with better email execution processes.
Real-time interaction
Only Adobe Campaign lets you design and leverage marketing offers in a central place, so you can easily deliver personalized messages across inbound and outbound channels in real time.
Operational reporting
Easily see how well your campaigns are performing, without a data analyst, and plan campaigns with a dashboard made for marketers.
Want to know more? Let’s talk.
Get in touch with a specialist to find out how Adobe can help you get even more out of your marketing programs.
or call 617-467-6760