Founded in 1875 The Northern Advocate is the dominant daily newspaper in the Northland region, serving the community with a tradition of stability, innovation and growth in providing news coverage of the important issues for the north. The Northern Advocate has a proud history of innovation and continues to be the voice for Northlanders.
The Northern Advocate is distributed from Wellsford through to Kaitaia in the morning.
In addition to the print publication, northernadvocate.co.nz provides a digital presence for the region - find out more here.
The Northern Advocate includes:
- Monday: TV Guide
- Wednesday: The Rural Advocate (every third Wednesday)
- Thursday: Property Guide
- Friday: Motoring
- Saturday: Savvy fashion and lifestyle magazine (first Saturday of the month)
The Northern Advocate also Publishes:
Reader Profile:
The Northern Advocate presents an even gender split in its reader base. These high value readers are skewed to being in the top socio-economic levels, earning incomes well above the regional average. A large proportion of these readers are home owners, who like new ideas to improve their home.
|
% of readers |
TOP LINE DEMOGRAPHICS |
| Male |
44.12% |
| Female |
55.88% |
| Top 3 Socios |
35.29% |
| Top 3 Occupations |
11.76% |
|
% of readers |
HOUSEHOLD DEMOGRAPHICS |
| Lifestage One – Dependent Children |
2.94% |
| Lifestage Two – Independent Young Adults |
5.88% |
| Lifestage Three – Adults with Young Families |
17.65% |
| Lifestage Four – Adults with Older Children |
20.59% |
| Lifestage Five – Empty Nesters |
55.88% |
| Household Income $80,000+ |
32.35% |
| Household Income $120,000+ |
11.76% |
| Home Owners |
61.76% |
| Mortgage Free Home Owners |
50.00% |
|
INDEX |
% of readers |
LIFESTYLE |
| Money is the best measure of success |
193 |
24.00% |
| I find it easy to deal with money matters |
156 |
65.00% |
| I am passionate about sports |
144 |
50.00% |
| I am saving more than I used to |
135 |
38.00% |
| It is important to be involved with my local community |
140 |
41.00% |
| I mostly buy well known brands |
128 |
50.00% |
Source: Nielsen CMI Q3 2012 - Q2 2013 AP15+, ABC 12 Months to 30th June 2013 (Community Titles Jan-Dec 2012)