TIME

TIME reaches into the homes of the most affluent, intelligent and influential people in New Zealand and around the globe. Brands that appear in its pages are enhanced by association with TIME’s worldwide prestige.

TIME provides in-depth analysis of world events unparalleled by any other publication. It features arresting photojournalism and delivers broad, compelling reportage and news from the world of business, travel, health, fashion, arts and entertainment, technology and politics.

TIME’s exceptional editorial platforms inspire, stimulate debate and deliver its audience insight and understanding of what is happening in the world today.

Reader Profile

New Zealand’s TIME readers are a young affluent audience. They have an average household income almost $20,000 above the population average.
The average age of the TIME reader is 44, however Time reaches 6,000 more readers aged 20-39 years than its nearest current affairs rivals.

GENDER

SECTOR

AGE

H'HOLD INCOME

 

% of readers

TOP LINE DEMOGRAPHICS
Female 39.27%
Male 60.73%
Top 3 Socios 62.30%
Top 3 Occupations 21.99%

 

% of readers

HOUSEHOLD DEMOGRAPHICS
Lifestage One – Dependent Children 9.95%
Lifestage Two – Independent Young Adults 22.51%
Lifestage Three – Adults with Young Families 19.37%
Lifestage Four – Adults with Older Children 15.18%
Lifestage Five – Empty Nesters 32.98%
Household Income $80,000+ 10.99%
Household Income $120,000+ 22.51%
Home Owners 43.98%
Mortgage Free Home Owners 20.42%

 

INDEX

% of readers

LIFESTYLE
I now use my mobile more than home phone 126 54.05%
Work is more than just a job 123 51.35%
I put quality ahead of costs 123 46.97%
Want to get top in career 140 43.05%
I am comfortable shopping on the internet 123 38.28%

Source: Nielsen CMI Q2 2012 - Q1 2013 AP10+

READERSHIP

191,000

FREQUENCY

Weekly

TIME SPENT READING PER ISSUE

39 minutes