New Idea
About New Idea
New Idea, Your Fresh Celebrity Fix, is one of New Zealand’s favourite women’s magazines, brimming with all the latest celebrity news and gossip, from here in New Zealand and around the globe.
Inside New Idea everything is viewed through the lens of celebrity – star shots, celebs looking glamorous, extraordinary people doing ordinary things, fashion and beauty with a celebrity twist. New Idea gives readers an 'in' into celebrity life and all the glitz, glamour and excitement that comes with it.
Every week New Idea also brings readers fresh, contemporary, aspirational food and recipes, on-trend fashion and beauty, inspirational health and wellbeing, plus favourite columnists including Jay Jay Feeney, Nene King and more. Because New Idea loves celebrities as much as New Idea’s 411,000 readers do.
Inside Every Issue:
- Youfashion – celebrity glamour on an affordable budget with Isobel Masters.
- Celeb Madness – Jay-Jay Feeney gives her spin on what’s happening in showbiz.
- Youbeauty – beauty tips and aspirational advice on how to achieve that flawless celebrity face from resident expert Elise Wilson. Plus reviews of the latest beauty products and treatments.
- Sexpert – love, sex and relationships with Dr. Pamela Stephenson-Connolly.
- Agony Aunt – Nene King’s larger than life advice on anything
To find out about New Idea online click here.
Reader Profile
New Idea is consistently one of the top performing magazines in New Zealand, with a readership of over 400,000. It's a weekly must read for those craving their 'celebrity fix'.
Nearly 20% of New Idea readers are working mums. They love to shop - approximately a quarter classify shopping as their favourite pastime! They like reading about new cosmetics and buying cosmetics, keeping up with the latest fashion and trends and taking care of their appearance. Drinking wine and trying out new food and recipes are also popular pastimes with New Idea readers.
GENDER
SECTOR
AGE
H'HOLD INCOME
% of readers |
|
TOP LINE DEMOGRAPHICS |
|
Female | 77.86% |
Male | 22.14% |
Top 3 Socios | 42.82% |
Top 3 Occupations | 15.33% |
% of readers |
|
HOUSEHOLD DEMOGRAPHICS |
|
Lifestage One – Dependent Children | 7.06% |
Lifestage Two – Independent Young Adults | 17.27% |
Lifestage Three – Adults with Young Families | 22.63% |
Lifestage Four – Adults with Older Children | 15.33% |
Lifestage Five – Empty Nesters | 37.71% |
Household Income $80,000+ | 11.19% |
Household Income $120,000+ | 17.03% |
Home Owners | 48.91% |
Mortgage Free Home Owners | 21.90% |
INDEX |
% of readers |
|
LIFESTYLE |
||
Gone to cafe for a drink or snack in the last 7 days | 127 | 57.48% |
I stick to the cosmetic and beauty products I know well | 136 | 52.21% |
Give advice or make recommendations to friends/family on eating out at restaurants | 126 | 51.02% |
Buy much more fresh/chilled foods | 126 | 49.52% |
Went to a mall in last 7 days | 124 | 48.59% |
Source: Nielsen CMI Q2 2012 - Q1 2013 AP10+, ABC 12 Months to 31st March 2013
READERSHIP
411,000
CIRCULATION
41,715
FREQUENCY
Weekly
TIME SPENT READING PER ISSUE
40 minutes