New Zealand Listener is the country’s most-read weekly current affairs magazine and outsells its nearest rival by more than 100%*. Having celebrated its 70th anniversary in 2009, the Listener is a trusted and quality media brand that occupies a unique place among readers in New Zealand’s top socio. Renowned for its compelling journalism, topical lifestyle coverage of culture, books, food, wine, health and nutrition; media reviews plus comprehensive radio and TV listings, the Listener remains the chosen magazine for intelligent New Zealanders week after week and it is ideal publication in which to advertise products and services of quality.
To find out more about advertising opportunities, or if you have any questions at all about advertising on the listener.co.nz please contact your APN Account Manager or contact us now.
You can also find out more about advertising in the New Zealand Listener magazine.
listener.co.nz
Reader Profile
The New Zealand Listener enjoys an extremely loyal readership with subscribers accounting for over half of their readership.
Affluent: 31% of our readers have a household income in excess of $100K
Influential: 68% of our readers are in the top 3 socios
Educated: 36% of our readers are university graduates, and our readers are more than twice as likely as the population to have a Post Graduate qualification such as a Masters or Doctorate.
Financially Savvy: 67% of our readers have savings or investments
18% of Listener readers spend between 10 to 15 hours a week online, a further 15% spend 20-30 hours a week online.*
61% have created/updated or looked at an online profile on a social networking site in the past four weeks.*
30% used their mobile phone to access the internet in the past four weeks.*
*Source: Nielsen Online, Market Intelligence, Domestic Traffic, Jan 2012
Source: Nielsen CMI Q3 ’11 – Q2 ’12 AP 10+, ABC July ’11 – June '12
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