Herald on Sunday delivers market leading coverage across Auckland and North of Taupo. Credible, concise and covering the latest breaking news stories, Herald on Sunday contains the perfect blend of hard news, entertaining columnists and up-lifting stories from New Zealand and abroad.
Sunday Early General News
How readers engage with the Early General News section of Herald on Sunday
Readers discuss the Herald on Sunday news section as providing a good concise summary of the news of the week. It is seen as a comparatively lighter read, befitting the casual mood of a Sunday.
“The front page is colourful. Has more of a magazine feel – not all the writing. I like that because Sunday people don’t want to be stressed. It gives the feeling of a lazy Sunday.”
News in the Herald on Sunday strongly engages with readers by ‘altering my thoughts and feelings’, ‘educating me’ and ‘absorbing me’.
What does this mean for advertisers?
Early General News consistently delivers an exceptionally large, broad audience of readers. Newspapers provide an environment where consumers are actively engaged with the paper. For these readers, the advertising is as important as the editorial content for discovering the best deals, services and products in the market.
Herald on Sunday offers advertisers a high quality audience, this combined with competitive rates offers tremendous value to advertisers.
Reader Profile
Nine out of ten Herald on Sunday readers will engage with Early General News content. These readers are career driven and are generally well regarded opinion leaders. They earn good money and like to invest to safeguard their future.
GENDER
SECTOR
AGE
H'HOLD INCOME
% of readers |
|
TOP LINE DEMOGRAPHICS |
|
| Male | 49.42% |
| Female | 50.58% |
| Top 3 Socios | 59.25% |
| Top 3 Occupations | 23.99% |
% of readers |
|
HOUSEHOLD DEMOGRAPHICS |
|
| Lifestage One – Dependent Children | 3.76% |
| Lifestage Two – Independent Young Adults | 20.23% |
| Lifestage Three – Adults with Young Families | 20.23% |
| Lifestage Four – Adults with Older Children | 16.18% |
| Lifestage Five – Empty Nesters | 39.31% |
| Household Income $80,000+ | 11.85% |
| Household Income $120,000+ | 26.01% |
| Home Owners | 56.07% |
| Mortgage Free Home Owners | 28.03% |
INDEX |
% of readers |
|
LIFESTYLE |
||
| I prefer to drink boutique or craft beers | 136 | 11.00% |
| I try to dine out once a week | 134 | 17.00% |
| Work is more than just a job | 119 | 53.00% |
| People take my opinion seriously | 119 | 51.00% |
| I like new ideas to improve my home | 118 | 30.00% |
| My life is full on | 117 | 53.00% |
Source: Nielsen CMI Q2 2012 - Q1 2013 AP15+
READERSHIP
346,000
FREQUENCY
Weekly, Sunday
SIZE
Compact