TIME
Reader Profile
New Zealand’s TIME readers are a young affluent audience. They have an average household income almost $20,000 above the population average.
The average age of the TIME reader is 44, however Time reaches 6,000 more readers aged 20-39 years than its nearest current affairs rivals.
GENDER
SECTOR
AGE
H'HOLD INCOME
% of readers |
|
TOP LINE DEMOGRAPHICS |
|
Female | 39.27% |
Male | 60.73% |
Top 3 Socios | 62.30% |
Top 3 Occupations | 21.99% |
% of readers |
|
HOUSEHOLD DEMOGRAPHICS |
|
Lifestage One – Dependent Children | 9.95% |
Lifestage Two – Independent Young Adults | 22.51% |
Lifestage Three – Adults with Young Families | 19.37% |
Lifestage Four – Adults with Older Children | 15.18% |
Lifestage Five – Empty Nesters | 32.98% |
Household Income $80,000+ | 10.99% |
Household Income $120,000+ | 22.51% |
Home Owners | 43.98% |
Mortgage Free Home Owners | 20.42% |
INDEX |
% of readers |
|
LIFESTYLE |
||
I now use my mobile more than home phone | 126 | 54.05% |
Work is more than just a job | 123 | 51.35% |
I put quality ahead of costs | 123 | 46.97% |
Want to get top in career | 140 | 43.05% |
I am comfortable shopping on the internet | 123 | 38.28% |
Source: Nielsen CMI Q2 2012 - Q1 2013 AP10+
READERSHIP
191,000
FREQUENCY
Weekly
TIME SPENT READING PER ISSUE
39 minutes