Creme

“We like to think of Creme as the cool older sister and confidante that New Zealand girls can turn to every month for advice, fun and inspiration.

At Creme we understand teens and pre-teens. Our readers know what they want to see in the magazine and are very vocal in telling us!

One of our greatest strengths is the level of interaction and connection we have with our readers. What also sets Creme apart is our New Zealand focus and socially responsible stance.

At Creme we think the teen years should be enjoyable and fun. Yes, there are boys, but there are no scare tactics. Adulthood comes soon enough. So each and every month we make sure we cover all the topics important to New Zealand girls without leading them astray.”

Alice O’Connell, Editor

About Creme


Creme is New Zealand’s top selling and fastest growing teen magazine, hugely popular with New Zealand girls 10 -17 year olds. Creme is a girl’s best friend. She willingly shares all the secrets she knows about fashion, celebs and all the other important stuf, with no ‘eye-opening content’.  Creme reflects the needs, desires and aspirations of pre-teen and teenage girls. Every month New Zealand girls turn to Creme for advice, support and inspiration.

To find out about Creme online click here.

Reader Profile

Creme reaches 45% of New Zealand girls aged 10-17.
151,000 readers or 84% of readers have been to the movies in the last 6 months.
56% of readers have a smartphone, and 60% have a games machine at home.
For over two thirds of Creme readers, music is important to them.
And 47% say they would be lost without their mobile phone!

GENDER

SECTOR

AGE

H'HOLD INCOME

 

% of readers

TOP LINE DEMOGRAPHICS
Female 90.56%
Male 9.44%
Top 3 Socios 46.11%
Top 3 Occupations 2.78%

 

% of readers

HOUSEHOLD DEMOGRAPHICS
Lifestage One – Dependent Children 65.00%
Lifestage Two – Independent Young Adults 18.89%
Lifestage Three – Adults with Young Families 8.89%
Lifestage Four – Adults with Older Children 5.56%
Lifestage Five – Empty Nesters 2.22%
Household Income $80,000+ 9.44%
Household Income $120,000+ 14.44%
Home Owners 11.67%
Mortgage Free Home Owners 2.78%

 

INDEX

% of readers

LIFESTYLE
Keeping in touch with my friends is important to me 121 65.06%
I like going away with friends 142 63.50%
Pets are as important as family 142 61.75%
Enjoy shopping for clothes and personal items 178 61.02%
I have a busy social life 180 42.20%
Going shopping is a favourite pastime 224 39.92%
Source: Nielsen CMI Q2 2012 - Q1 2013 AP10+, ABC 12 Months to 31st March 2013

READERSHIP

180,000

CIRCULATION

18,031

FREQUENCY

Monthly

TIME SPENT READING PER ISSUE

37 minutes