“TimeOut is The New Zealand Herald’s weekly entertainment section giving readers a vital mix of movies, music and television. It comes with a seven day listings guide to both live entertainment and the small screen along with in-depth entertainment features and reviews of the latest films, albums and games".
Russell Bailey – Editor TimeOut
TimeOut delivers readers a comprehensive guide to what’s on in Auckland. Published on a Thursday it has broad appeal and gives readers the opportunity to plan for the weekend and their week ahead to help make the best use of their free time. TimeOut is also published in Weekend on a Saturday as a guide of what to watch, read, play and do.
How readers engage with TimeOut
TimeOut is seen as more than just a functional listings publication and readers experience it with positive emotions. The combination of high visuals, good interviews and excitement of future possibilities make TimeOut a treat and mini escape.
“The news section is more of a serious mood like let’s get information, let’s get facts. Whereas this is like oh let’s just see what’s the latest and greatest, what we can do, where we can go.”
TimeOut strongly engages readers by ‘entertaining me’ and as a ‘pastime’.
What does this mean for advertisers?
It’s a week-long guide for readers which means increased exposure for advertisers as readers refer to it time and again for the seven day TV listings. Quality editorial and tailored environments offer broad reader appeal. TimeOut appeals to both active and passive readers who are looking for inspiration on how to spend their free time.
Reader Profile
TimeOut readers enjoy a busy social life, however the rest of their lives are also kept very busy with kids, demanding jobs and other responsibilities around the house. That’s why they appreciate the utility value of TimeOut, as it allows them to plan their social engagements for the coming weekend – whether it be a meal out, catching a movie or a live show.
Source: Nielsen CMI Q1 12 - Q4 12. Based on All People 15+