Deadlines and Technical Specifications

APN Digital offers functional and well-positioned online advertising on its sites. If you would like to explore any options outside of what’s offered, please contact your account manager. Questions regarding advertising may be directed to traffic@apn.co.nz

  • Maximum file sizes apply to creative loaded into third party redirects
  • Creative files must be included with third party tags
  • Standard creative is due to traffic@apn.co.nz three working days before the ad is to go live.
  • Rich media is due five days before the ad is due to go live.
  • Please supply a click-through URL for your ads.
  • Backup .gifs/.jpgs are required for devices that do not support flash.

For the full list of requirements and deadlines, please see the Specifications (Digital) page.

Quick Reference Digital Specifications

Below is a quick reference for our technical specifications and deadlines. For the full list, please see the Specifications (Digital) page. 

Ad Type Dimensions (w x h) Max File Size  Polite Load Format Sites Expanding Third Party* Notes
Rectangle 300x250 40 kB 40 kB initial 1 MB Max Polite Load .gif, .jpg, .swf nzherald.co.nz Regionals Sites nzww.co.nz creme.co.nz listener.co.nz Jimungo.com Headline Rect - expands left 620x250 Yes Expanding ads must be: click to expand/click to close OR one-second hover to expand/mouse-off to close. Both options must have a 20x20 "X" close button with a minimum 70x20 word "CLOSE" displayed.
Content Rect - expands left 150 pixels and right 150 pixels for max dimension of 550x250
Big Banner  760x120 40 kB 40 kB initial 1 MB Max Polite Load .gif, .jpg, .swf nzherald.co.nz Regionals Sites nzww.co.nz creme.co.nz listener.co.nz 760x240 - expands down Yes Expanding ads must be: click to expand/click to close OR one-second hover to expand/mouse-off to close. Both options must have a 20x20 "X" close button with a minimum 70x20 word "CLOSE" displayed.
Half Page Ad 300x600 50 kB 50 kB initial 1 MB Max Polite Load .gif, .jpg, .swf nzherald.co.nz Regionals Sites nzww.co.nz creme.co.nz listener.co.nz Jimungo.com No Yes  
Extended Big Banner  1000x130 100 kB No Static .gif, .jpg, .swf nzherald.co.nz Regionals Sites No No Rich Media Execution - please click here for more information
Wallpaper 1900x920 100 kB No Static .gif, .jpg nzherald.co.nz Regionals Sites nzww.co.nz creme.co.nz listener.co.nz Jimungo.com No No Rich Media Execution - please click here for more information
Mobile 228x38, 300x50 and 320x50 20 kB No .gif, .jpg nzherald mobile site, Regionals mobile sites No   Please provide all three ad sizes
Carousel
130x98 15 kB No Text and static image Regionals sites - No 60 characters including spaces
Marketplace
130x98 15 kB No Text and static image Regionals sites - No 60 characters including spaces