YOURS - The Farmers Magazine

Yours, the lifestyle magazine for leading department store Farmers, focuses on seasonal trends in fashion, beauty and home.

Published twice a year, Yours is a lifestyle magazine that is beautiful, useful and fun.

Each issue of Yours showcases what’s new in Farmers stores; hot fashion colours and styles, the very latest beauty products and the must-have homewares. Plus inside every issue of Yours there are recipes, recommended reads, exotic travel destinations, entertaining horoscopes and what’s-on.

Yours - for you, your family, your home.

Yours is distributed nationwide through Farmers stores, with a cover price of $3.99 per issue or free to Farmers Club members with purchases over $40.

Every issue Yours is:

  • Beauty
  • Fashion
  • Food & Homewares
  • Travel
  • Books
  • Horoscopes
  • What's on
  • Personality

30,000 copies of Yours Autumn/Winter 2012 were posted by Farmers to Farmers Club members.

Over 900 customers responded to a survey:

  • 98% liked the magazine
  • 96% liked the content

Of the content, they most like:

  • 27% Fashion tips and advice
  • 25% Beauty tips and advice
  • 20% Home product information and ideas
  • 18% recipes

55% of readers said it made them think differently about the products available at Farmers.

GENDER

SECTOR

AGE

H'HOLD INCOME

Source: Yours Autumn/Winter issue survey 2012.

PRINT RUN

100,000

DISTRIBUTION

Farmers stores nationwide

TIME SPENT PER ISSUE