Element aims to inspire and guide Kiwis to transform New Zealand into the healthiest, most liveable destination on the planet. Kiwis have indicated in our research that they want to be inspired to change their lives for the better, and become more sustainable, but don’t always have time to find out how to achieve this. Element is responding to this growing need by providing real insight into local and global sustainability, health and business issues.
In addition to premium and standard positions, Element also offers advertisers dedicated, cost-effective advertising environments within the Element Directory.
What some of our readers have to say about Element
“Some pages you might rip out and keep.”
“I think there’s something for everybody in it. It actually picks up a bit of your travel thing, your gardening, your VIVA supplement, your Business supplement. It speaks to all those things but from a different viewpoint.”
“An interesting, relevant, topical magazine covering local and international environmental issues.”
What does this mean for advertisers?
Element is the largest circulating magazine in the health, sustainable lifestyle or ethical business sectors in New Zealand.
Reader Profile
Element readers range from influential business decision makers, to wealthy families who are trying to do their bit. They are significantly more likely to be in the top three socio-economic levels, with incomes well ahead of average.
|
% of readers |
TOP LINE DEMOGRAPHICS |
Male |
48.28% |
Female |
51.72% |
Top 3 Socios |
60.00% |
Top 3 Occupations |
20.00% |
|
% of readers |
HOUSEHOLD DEMOGRAPHICS |
Lifestage One – Dependent Children |
2.76% |
Lifestage Two – Independent Young Adults |
11.72% |
Lifestage Three – Adults with Young Families |
21.38% |
Lifestage Four – Adults with Older Children |
18.62% |
Lifestage Five – Empty Nesters |
46.21% |
Household Income $80,000+ |
8.97% |
Household Income $120,000+ |
30.34% |
Home Owners |
65.52% |
Mortgage Free Home Owners |
35.17% |
|
INDEX |
% of readers |
LIFESTYLE |
Put quality ahead of costs |
128 |
48.58% |
Gardened in the last 7 days |
128 |
46.43% |
Buy organic food whenever I can |
126 |
19.44% |
Try to buy NZ made products often |
126 |
48.42% |
Source: Nielsen CMI Q2 2012 - Q1 2013 AP15+