VIVA

“VIVA is the cultural barometer people turn to first each week to find out what’s hot in fashion, beauty, food, wine and design.”
Amanda Linnell – VIVA Editor

Fresh and stylish, VIVA is a mid-week treat with a devoted following amongst women who love to spend. Appearing each Wednesday, its sophisticated magazine-style format makes it the perfect place to showcase all that’s good in fashion, beauty, design, food, wine and the latest lifestyle trends.

VIVA Special Issues are published throughout the year covering everything from fashion, food and wine as well as a monthly ‘At Home’ special. For more information - click here.

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How readers engage with VIVA

Readers see VIVA as inspirational and aspirational with high quality fashion, food and design. VIVA is a destination read for some. Women who like fashion “love it” and advertising is an important part of the mix – their ‘mid-week treat’.

“That’s my favourite part of VIVA, just seeing what new products are out and about. I think it’s pretty but it’s not just girly stuff, it’s got food there. And I like the ads in here too, because a lot of the time there will be adverts for sales at stores that probably wouldn’t normally advertise anywhere else.”

VIVA strongly engages readers by ‘entertaining me’ and by ‘inspiring me’ and as a ‘pastime’.

What does this mean for advertisers?

Synonymous with fun, lifestyle and fashion, VIVA provides advertising opportunities amongst fashion and food based editorial. Reaching spenders and lots of them - VIVA is a destination read for consumers, with the high readership of the Herald on a Wednesday.