The Northern Advocate

Founded in 1875 The Northern Advocate is the dominant daily newspaper in the Northland region, serving the community with a tradition of stability, innovation and growth in providing news coverage of the important issues for the north. The Northern Advocate has a proud history of innovation and continues to be the voice for Northlanders.

The Northern Advocate is distributed from Wellsford through to Kaitaia in the morning.

In addition to the print publication, northernadvocate.co.nz provides a digital presence for the region - find out more here.

The Northern Advocate includes:

  • Monday: TV Guide
  • Thursday: Property Guide
  • Friday: Motoring, The Rural Advocate (every third Friday)
  • Saturday: Savvy fashion and lifestyle magazine (first Saturday of the month)

Reader Profile:

The Northern Advocate presents an even gender split in its reader base. These high value readers are skewed to being in the top socio-economic levels, earning incomes well above the regional average. A large proportion of these readers are home owners, who like new ideas to improve their home.

GENDER

SECTOR

AGE

H'HOLD INCOME

The Northern Advocate also publishes

All titles are published weekly:

Newspaper

Readership

Circulation

The Whangarei Report

37,000

26,896

The Northland Age

 

 4,4449

Sources: Readership: Nielsen CMI Q1 12 - Q4 12. Based on All People 15+. Circulation: ABC, Daily papers; December 2012, Community papers; Dec 2012. 

READERSHIP

27,000

CIRCULATION

12,777

FREQUENCY

Monday to Saturday

SIZE

Mon - Fri Compact. Saturday Broadsheet