Welcome to the Interactive Advertising Bureau
The Interactive Advertising Bureau of New Zealand (IABNZ) is the trade association for online and mobile advertising. It promotes growth and best practice for advertisers, agencies and media owners.
Events
IABNZ presents…Selling Interactive Advertising
May 29 2013,Microsoft Building, 22 Viaduct, Level 5, AUCKLANDIABNZ Online Creative Awards - Call for Entries 28 June 2013
June 28 2013,http://www.iabawards.co.nzResources
Case Studies - examples of successful online advertising campaigns
Online Measurement in NZ - keep up to date with latest developments here & in Australia
Latest jobs - check out the latest digital jobs
Research - statistics and research reports
Find a service - Search our member directory
Careers - Find or advertise a job
Education - FAQ's, guidelines, quickstudy guides and more
Links - Useful industry sites
News
IABNZ welcomes latest member NZ Racing Board
IABNZ welcomes latest member, the NZ Racing Board, the organisation behind all New Zealand racing and betting.
Read more...IAB New Zealand Releases Mobile Shopping Survey Results
The Interactive Advertising Bureau of New Zealand (IABNZ) and the Mobile Advertising Council (MAC) released the results today from their latest survey that looks into the mobile shopping behaviour of New Zealanders.
Read more...InMobi report reveals Apple smartphones lose ground to Samsung smartphones in New Zealand
InMobi, the largest independent mobile advertising network, released its latest New Zealand Mobile Insights Report today, revealing that Apple's manufacturer share has decreased in New Zealand for the first time.
Read more...ZenithOptimedia forecasts 3.9% growth in global adspend in 2013, rising to 5.6% in 2015
ZenithOptimedia predicts global advertising expenditure will grow by 3.9% in 2013, reaching US$518bn by the end of the year. As has been the case since the start of the economic downturn in 2007, this growth will be led by Rising Markets*, which we forecast to grow by 8.2% on average in 2013, while the Mature Markets grow by just 1.8%, weighed down by the eurozone crisis. Over the next two years, we expect growth to pick up in both Rising and Mature Markets, reaching 9.4% and 3.5% respectively in 2015.
Read more...Half of kiwis now shop online
New Zealanders' use of the internet has "evolved considerably" to a point where more than half the population is now shopping online, according to Statistics New Zealand.
Read more...