YOURS - The Farmers Magazine
Yours is distributed nationwide through Farmers stores, with a cover price of $3.99 per issue or free to Farmers Club members with purchases over $40.
Every issue Yours is:
- Beauty
- Fashion
- Food & Homewares
- Travel
- Books
- Horoscopes
- What's on
- Personality
30,000 copies of Yours Autumn/Winter 2012 were posted by Farmers to Farmers Club members.
Over 900 customers responded to a survey:
- 98% liked the magazine
- 96% liked the content
Of the content, they most like:
- 27% Fashion tips and advice
- 25% Beauty tips and advice
- 20% Home product information and ideas
- 18% recipes
55% of readers said it made them think differently about the products available at Farmers.
GENDER
SECTOR
AGE
H'HOLD INCOME
Source: Yours Autumn/Winter issue survey 2012.
PRINT RUN
100,000
DISTRIBUTION
Farmers stores nationwide