NZ Listener
About the Listener
The NZ Listener is New Zealand’s leading current affairs magazine and only weekly current affairs title. It is not only the most-read current affairs magazine in the country, but it outsells its nearest rival by more than 100%. Every week the Listener offers its loyal reader base a witty, intelligent, questioning and engaging read. Renowned for its compelling journalism, probing columnists and topical coverage, the Listener more often than not sets the news agenda with both New Zealand and international media picking up on Listener-lead investigations.
With more than 70 years of history, the Listener is a trusted, high quality media brand delivering a unique offering to readers in New Zealand’s top socio groups, and to advertisers wanting to target these affluent, intelligent ‘thinking New Zealanders’.
Every week the Listener also delivers lifestyle coverage, media reviews and comprehensive radio and TV listings.
To find out about NZ Listener online click here.
Reader Profile
The New Zealand Listener enjoys an incredibly loyal readership, with subscribers accounting for over half of its circulation and primary readers making up 47% – more than double the rate of any competitors. Listener readers are opinion leaders and early adopters, especially when it comes to trying new restaurants, food, or books.
Affluent: 32% of our readers have a household income in excess of $100K
Influential: 66% of our readers are in the top 3 socios
Educated: 37% of our readers are university graduates, and our readers are almost three times as likely as the population to have a Post Graduate qualification such as a Masters or Doctorate.
Financially Savvy: 66% of our readers have savings or investments
GENDER
SECTOR
AGE
H'HOLD INCOME
Source: Nielsen CMI Q1 ’12 – Q4 ’12 AP 10+, ABC Jan ’12 – Dec '12
READERSHIP
262,000
CIRCULATION
60,807
FREQUENCY
Weekly
TIME SPENT READING PER ISSUE
64 minutes