New Zealand Herald

Keywords Tips

Keywords
Using a keyword in your search (or Ad Watch) is a very effective way to ensure you receive the most accurate results possible. The search looks for the keyword(s) within the group of advertisements that match the options you have chosen in the search boxes.

To make your search criteria more specific, you can use one or more keywords or enter an exact phrase. To make your search criteria broader, you can select multiple options within a category and leave the keywords box blank.

Keywords are not case-sensitive. This means that 'Journalist', 'journalist' and 'JOURNALIST' will all produce the same search results.

Two keyword options are provided:

Find results with at least one of the words:

• The search engine will try and find all the keywords you have selected within the text of each advertisement. Results will be found which contain all (or some) of the words in any random order within the advertisement. The more keywords found, the higher up the list the ads will appear.
• You do not have to separate multiple words with a comma. Just leave a single space between them.
• Word extensions - The search engine using a stemming operator, which finds variations of words, example word Journalist. This text would match all ads with the word 'Journalist' in the ad text, and also those with extensions of the word like journalism, journal, etc.
• Be aware of abbreviations as listed below, which are commonly used in newspaper advertisements.

Find results with the exact phrase:

• The search engine will try and find the exact phrase you have selected within the body text of each advertisement. Only those advertisements which contain the exact phrase will be returned.
• Word extensions - do not apply to the 'exact phrase' keyword search. For example using 'senior level' will match any ads with the exact phrase 'senior level' and ignore variations like 'senior position, senior role' etc
• Be aware of abbreviations as listed below, which are commonly used in newspaper advertisements.

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Abbreviations used in advertisements

The following are some common newspaper classified advertisement abbreviations that will assist you in your keyword choice:

aa	Automobile Association
approx	Approximately
a/c	Air Conditioning
auto	Automatic
avail	Available
bus	Business
brm	Bedroom
cd	Compact Disc Player
con or cond	Condition
cv	Council Valuation
dble	Double Room
dept	Department
doz	Dozen
e/w	Electric Windows
elec	Electric
estab	Established
exam	Examination
excell, exc or ex	Excellent
exper	Experienced
FEI	Federation Equestrian Internationale
furn	Furnished
F&P;	Fisher and Paykel
4wd	Four Wheel Drive
gen	Genuine
gge	Garage
gv	Government Valuation
HT	Heavy Traffic
h/top	Hard Top
immac	Immaculate
incl	Include
km	kilometres
k'rd	Karangahape Road
lwb	Long Wheel Base
man	Manual
med	Medium
min or mins	Minutes
mod	Modern
mod cons	Modern Conveniences
mths	Months
neg	Negotiable
ODE	One Day Event
ono	Or Near Offer
onr	Owner
pa	Per Annum
ph	Phone
poa	Price on Application
pr	Public Relations
pref	Preferred
prof	Professional
pw	Per week
p/steer or p/s	Power Steering
p/windows	Power Windows
regd	Registered
reqd or req	Required
sep	Separate
swb	Short Wheel Base
Tb	Thoroughbred
temp	Temporary
t&g;	Tongue and Groove
t/o	Turn Over
unfurn	Unfurnished
UE	University
ute	Utility
vol	Volume
WC	Water Closet (toilet)
wks	Weeks
WOF	Warrant of Fitness

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