Interactive marketing is becoming a larger part of the marketing mix, and Forrester estimates that by 2016, online advertising spend will be equivalent to television spend today. As more company's focus their efforts online, it is becoming critical to business growth to understand where to invest in emerging channels and technology.
Which channel or tactic will have the most impact in the upcoming years for your business? Will search and display continue to be solid performers, or will social and mobile rally to provide the biggest opportunity? Smart marketers are looking to research experts like Forrester to help them make more informed and educated decisions. In this independent report, “US Interactive Marketing Forecast through 2016” Forrester Research shares interactive marketing trends and predictions of key channels like search marketing, display advertising, mobile, email, and social media.
In order to put your organization in a competitive position, you need to be planning your interactive marketing strategy and budget to reflect the trends and behaviors happening in the market place. Download this Forrester interactive marketing forecast report to get the trends, forecasts and recommendations you need to have a record breaking year.