Dedicated to food, health and wellness, this exciting weekly liftout is packed with inspiration, tips and tools for a better you.
Food plays a major focus; Bite is designed as a bible for busy people who love food and is full of ideas, recipes, tips and tricks.
Each week an expert editorial team also offers ideas for pursuing healthier lifestyles – from guidance on relationships, family and parenting, to practical advice on balancing mind and body.
The best Bite content, ideas and inspiration can be found on The Food Hub – an exciting, innovative new multiplatform site that showcases New Zealand’s most trusted recipes, from the APN family of newspapers and magazines.
What some of our readers had to say about Bite during pre-launch research*
“I might be tempted to buy that or I will get my husband to bring it home from work. I like the little bit more knowledge about the food that I wouldn’t otherwise have, it’s quite cool. And if I find those recipes accessible I would cut some out and if they worked for my family I would definitely keep them and they would become part of the staple weekly rota.”
“I think it’s bright and easy to read. It’ll brighten you up on a Monday morning.”
“I really like the 7 day thing. Read on Monday and I could work with it and none of them are too complicated or use far out ingredients and I like the way they’re rated in terms of skill level and time.”
*Gravitas, July 2012
What does this mean for advertisers?
Beautifully styled with an accessible, contemporary design, Bite provides the perfect environment to target those all-important household decision makers concerned with the health and wellbeing of their families.
Reader Profile
Inserted in Monday’s New Zealand Herald which is read by 543,000 people every week. Here’s what we know about Herald readers [note: Bite launched in September 2012 so readership data is not available as yet]:
- Approximately one quarter are females between the ages of 25 and 54.
- They love trying new food and experimenting with new recipes, and have a clear preference for preparing well-constructed dishes.
- They prefer cooking from scratch, adding authenticity to the experience and are intrigued by new techniques and ingredients.
- They are most likely to be looking for family-meal solutions. Dining out is secondary to preparing family meals, and is a treat for a special occasion.
- They have a good understanding of which foods are good for them, and want to learn more about the nutritional benefits of what they are eating.
- They understand the importance of exercise, which comes from a concern about physical health. They exercise regularly, often with a gym membership, implying a disciplined approach to a fitness regime.
- Concerned with aging, they are proactive in their approach to their health and wellbeing taking vitamins or supplements.
Source: Nielsen CMI Q4 11 - Q3 12. Based on All People 15+