New Idea

"There is nothing better during a busy week than to pick up New Idea. Escape into the fascinating world of celebrities, read about your favourite TV shows, and be inspired - whether it's in the kitchen, in front of the mirror, or on your sneaky lunch-break shopping trip.

New Idea is the perfect way to start a week. We bring readers the latest in celeb style, intriguing pictures, the best exclusive stories, plus on-trend and affordable fashion and beauty straight from the red carpets and streets of Hollywood.

We also deliver the most tantalising, easy-to-make recipes in our 16-page pullout food special every week, and advice on your home, pets, travel, sex, destiny and more. The whole team at New Idea loves nothing more than delivering the best, and is committed to giving our readers their freshest celebrity fix in every issue."

Michelle Coursey, Editor

About New Idea

New Idea, Your Fresh Celebrity Fix, is one of New Zealand’s favourite women’s magazines, brimming with all the latest celebrity news and gossip, from here in New Zealand and around the globe.

Inside New Idea everything is viewed through the lens of celebrity – star shots, celebs looking glamorous, extraordinary people doing ordinary things, fashion and beauty with a celebrity twist. New Idea gives readers an 'in' into celebrity life and all the glitz, glamour and excitement that comes with it.

Every week New Idea also brings readers fresh, contemporary, aspirational food and recipes, on-trend fashion and beauty, inspirational health and wellbeing, plus favourite columnists including Jay Jay Feeney, Nene King and more. Because New Idea loves celebrities as much as New Idea’s 443,000 readers do.

Inside Every Issue:

  • Youfashion – celebrity glamour on an affordable budget with Isobel Masters.
  • Celeb Madness – Jay-Jay Feeney gives her spin on what’s happening in showbiz.
  • Youbeauty – beauty tips and aspirational advice on how to achieve that flawless celebrity face from resident expert Elise Wilson. Plus reviews of the latest beauty products and treatments.
  • Sexpert – love, sex and relationships with Dr. Pamela Stephenson-Connolly.
  • Agony Aunt – Nene King’s larger than life advice on anything

To find out about New Idea online click here.

Reader Profile

New Idea is consistently one of the top performing magazines in New Zealand, with a readership of nearly 450,000. It's a weekly must read for those craving their 'celebrity fix'.
Nearly 20% of New Idea readers are working mums. They love to shop - a quarter classify shopping as their favourite pastime! They like reading about new cosmetics and buying cosmetics, keeping up with the latest fashion and trends and taking care of their appearance. Drinking wine and trying out new food and recipes are also popular pastimes with New Idea readers.

GENDER

SECTOR

AGE

H'HOLD INCOME

Source: Nielsen CMI Q1 ’12 – Q4 ’12 AP 10+, ABC Jan ’12 – Dec '12

READERSHIP

443,000

CIRCULATION

43,652

FREQUENCY

Weekly

TIME SPENT READING PER ISSUE

38 minutes