TimeOut

“TimeOut is The New Zealand Herald’s weekly entertainment section giving readers a vital mix of movies, music and television. It comes with a seven day listings guide to both live entertainment and the small screen along with in-depth entertainment features and reviews of the latest films, albums and games".

Russell Bailey – Editor TimeOut

TimeOut delivers readers a comprehensive guide to what’s on in Auckland. Published on a Thursday it has broad appeal and gives readers the opportunity to plan for the weekend and their week ahead to help make the best use of their free time. TimeOut is also published in Weekend on a Saturday as a guide of what to watch, read, play and do.

The TimeOut App for iPhone®, iPad® and Android, brings together augmented reality with the latest image recognition software to turn TimeOut into an interactive print product.

The App brings content in TimeOut to life each week, where you can showcase your products or services off the page via rich content such as 3D images, videos or audio tracks for readers to interact with. Download the app here - iPhone  Android

Key features in the app:

• What’s On – nationwide gig and events guide.

• Near Me – an events guide using location based services and augmented reality to find events that are on around you.

• News – the latest entertainment news and reviews.

How readers engage with TimeOut

TimeOut is seen as more than just a functional listings publication and readers experience it with positive emotions. The combination of high visuals, good interviews and excitement of future possibilities make TimeOut a treat and mini escape.

“The news section is more of a serious mood like let’s get information, let’s get facts. Whereas this is like oh let’s just see what’s the latest and greatest, what we can do, where we can go.”

TimeOut strongly engages readers by ‘entertaining me’ and as a ‘pastime’.

What does this mean for advertisers?

It’s a week-long guide for readers which means increased exposure for advertisers as readers refer to it time and again for the seven day TV listings. Quality editorial and tailored environments offer broad reader appeal. TimeOut appeals to both active and passive readers who are looking for inspiration on how to spend their free time.