I’m a big fan of religious controversy.  I like it when people stand up and say things that make any religious community uncomfortable–even when I’m the one being made uncomfortable, I think it’s for the best.  That said, I don’t see the point of this Swedish ad which features two priests getting married to each other (by a woman) and then making out. The company being advertised? Bjorn Borg, which makes clothing, shoes, eyeglasses and fragrances. I’m sorry, but–what?? Why would priests getting married make me want to buy shoes?

All of this was weird, but got weirder when I went to the Bjorn Borg website where they’re running some kind of World Peace project in which they’re letting people swap non-sexy underwear for BjornBorg sexy underwear.  Then the non-sexy items are sent to “warmongers” world wide.  You can choose to have your underwear sent to Hamas, Hugo Chavez, Mugabe, even George W. Bush. The idea is that when they receive boxes of very unsexy underwear, the warmongers will see the error of their ways and immediately declare World Peace.

On the one hand, I like the idea of Hamas having to accept a busload of granny panties.  On the other hand, what are they smoking in Sweden??

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