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Never mind the city’s sprawling chain department stores—to dress the entire family in popular brands like Juicy Couture, True Religion and Perry Ellis, Lester’s is New York’s true shopping haven. The children’s boutique, in particular, is a favorite of fashion-savvy moms whose kids’ outfits threaten to outshine trendsetting grown-ups; highlights include PLUTO logo T-shirts for toddlers and Minnetonka moccasins for wee-sized feet. Kids who have trouble fitting into smaller sizes will find racks of ample-cut clothes cool enough to keep them in the in-crowd, and the experts in the shoe department are just as well-trained and attentive in fitting child-sized Uggs as a pair of Dad’s leather loafers. Though adults love Lester’s for items like Diesel jeans and flirty date clothes, the store isn’t all casual wear—there’s also an upscale assortment of European-designed suits, elaborate wedding-appropriate dresses, and the perfect bedding sets for nurseries. — Molly Noonan

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Best of New York Awards

• Best Children's Clothing: Trendy (2007)