Campaigning and advocacy are essential tools to advance action towards achieving the MDGs. The global and national campaigns and advocacy initiatives seek to raise a wide awareness of the MDGs because ultimate success depends on action by many and diverse people. These inititives help, among others, in forming a pro-MDG movement by unifying diverse civil society organizations, private companies, Government officials and citizens around a common goal; encourage national debate on the relevance of MDGs; build new partnerships in support of development.

The Millennium Campaign, launched in October 2002, informs, inspires and encourages people’s involvement and action for the realization of the Millennium Development Goals. An initiative of the United Nations, the Campaign supports citizens’ efforts to hold their government to account for the Millennium promise.