VISITOR ACQUISITION

Search Marketer

Search marketers spend billions each year to acquire new customers across an expanding group of channels—search, display, email, mobile, video—yet lack a systematic way to determine how to optimize their investment in visitor acquisition. Adobe® SearchCenter+, powered by Omniture®, empowers marketers to optimize SEO and SEM acquisition strategies that maximize the return on online ad spend.

• Enable experimentation on the site with A/B and multi-variate testing
• Increase search marketing lift with advanced automated bid rules
• Reduce customer acquisition costs by optimizing ad spend allocation
• Increase cross- channel lift by measuring SEO and paid campaigns
• Apply lessons learned from bidding for search keywords to other channels

The Adobe® Online Marketing Suite includes:

• SearchCenter+